Question 1

Which of the following is FALSE with respect to the coding of open-ended questions?

Accepted Answer

A)  The use of several coders can lead to inconsistent treatment of answers. 
B)  Open-ended questions are generally more difficult to code than closed-ended questions. 
C)  The coder must determine categories on the basis of answers that are not always anticipated. 
D)  Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E)  When the task requires multiple coders, each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires. 
A)  The use of several coders can lead to inconsistent treatment of answers. 
B)  Open-ended questions are generally more difficult to code than closed-ended questions. 
C)  The coder must determine categories on the basis of answers that are not always anticipated. 
D)  Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E)  When the task requires multiple coders, each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires. D

Question 2

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Accepted Answer

A)  Check marks are not within the boxes provided. 
B)  Scribbles on the questionnaire. 
C)  Spills on the questionnaire. 
D)  It's unlikely that these mistakes occur due to lack of interest. 
E)  All of the above examples may indicate a lack of respondent interest. 
A)  Check marks are not within the boxes provided. 
B)  Scribbles on the questionnaire. 
C)  Spills on the questionnaire. 
D)  It's unlikely that these mistakes occur due to lack of interest. 
E)  All of the above examples may indicate a lack of respondent interest. E

Question 4

Which of the following questions do you think would be the easiest to code?

Accepted Answer

A)  What are the three characteristics that you find most pleasing when using product X? 
B)  Have you ever used product X? _____ Yes _____ No 
C)  What religious denomination do you consider yourself? 
D)  Please specify the type of television set in your home? 
E)  How do you feel about commercials on children's TV shows? 
A)  What are the three characteristics that you find most pleasing when using product X? 
B)  Have you ever used product X? _____ Yes _____ No 
C)  What religious denomination do you consider yourself? 
D)  Please specify the type of television set in your home? 
E)  How do you feel about commercials on children's TV shows?

Question 5

The most difficult questions to code are:

Accepted Answer

A)  open-ended questions. 
B)  dichotomous questions. 
C)  questions using Stapel scales. 
D)  multichotomous questions. 
E)  questions using Likert scales. 
A)  open-ended questions. 
B)  dichotomous questions. 
C)  questions using Stapel scales. 
D)  multichotomous questions. 
E)  questions using Likert scales.

Question 6

Which of the following statements about open-ended questions is FALSE?

Accepted Answer

A)  Precoding is not necessary. 
B)  Response categories are provided for responses. 
C)  There are multiple legitimate responses. 
D)  When categorizing open-ended responses, it is often necessary to include an "other" category. 
E)  All of the above statements about open-ended questions are true. 
A)  Precoding is not necessary. 
B)  Response categories are provided for responses. 
C)  There are multiple legitimate responses. 
D)  When categorizing open-ended responses, it is often necessary to include an "other" category. 
E)  All of the above statements about open-ended questions are true.

Question 7

Double entry of data, requires that the data be entered twice in the same data file to prevent discrepancies.

Accepted Answer

A) True 
 B)False

Question 8

____________________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.

Accepted Answer

The answer of ____________________ is a source of nonsampling error...

Question 9

A questionnaire uses a 1-5 Likert scale to determine job satisfaction. When entering the data into a file, a researcher types a 7 instead of the 4 that the respondent had circled on the questionnaire. Which of the following types of analysis can uncover this mistake?

Accepted Answer

A)  Analysis of variance 
B)  Regression 
C)  Double-entry 
D)  Frequency analysis 
E)  Both c and D 
A)  Analysis of variance 
B)  Regression 
C)  Double-entry 
D)  Frequency analysis 
E)  Both c and D

Question 10

____________________ is the process of transforming raw data into symbols.

Accepted Answer

The answer of ____________________ is the process of transforming raw...

Question 11

Which of the following is NOT a step in coding open-ended responses?

Accepted Answer

A)  Identify separate responses given by each individual. 
B)  Specify categories into which the responses can be placed. 
C)  Place each response into as many categories as possible. 
D)  Assess the degree of agreement between multiple coders. 
E)  All of the above are steps in the process of coding open-ended responses. 
A)  Identify separate responses given by each individual. 
B)  Specify categories into which the responses can be placed. 
C)  Place each response into as many categories as possible. 
D)  Assess the degree of agreement between multiple coders. 
E)  All of the above are steps in the process of coding open-ended responses.

Question 12

Consider the following categories of ages. 18-24
25-34
35-44
45-54
55 and over
They are _____ and _____, but not _____.

Accepted Answer

A)  closed-ended, exhaustive, mutually exhaustive 
B)  open-ended, mutually exclusive, exhaustive 
C)  closed-ended, mutually exclusive, exhaustive 
D)  exhaustive, mutually exclusive, open-ended 
E)  None of the above. 
A)  closed-ended, exhaustive, mutually exhaustive 
B)  open-ended, mutually exclusive, exhaustive 
C)  closed-ended, mutually exclusive, exhaustive 
D)  exhaustive, mutually exclusive, open-ended 
E)  None of the above.

Question 13

At a minimum, a codebook should include all of the following, EXCEPT _____.

Accepted Answer

A)  the results of the study. 
B)  the variable name to be used in statistical analyses for each variable included in the data file. 
C)  the column(s) in which each variable is located in the data file. 
D)  a description of how each variable is coded. 
E)  an explanation of how missing data are treated in the data file. 
A)  the results of the study. 
B)  the variable name to be used in statistical analyses for each variable included in the data file. 
C)  the column(s) in which each variable is located in the data file. 
D)  a description of how each variable is coded. 
E)  an explanation of how missing data are treated in the data file.

Question 14

Which of the following statements is TRUE?

Accepted Answer

A)  Questionnaires that omit complete sections should not automatically be thrown out. 
B)  A study in which all the returned questionnaires are completely filled out is common. 
C)  Questionnaires containing only isolated instances of item nonresponse should be retained. 
D)  Both a and c only. 
E)  a, b, and c. 
A)  Questionnaires that omit complete sections should not automatically be thrown out. 
B)  A study in which all the returned questionnaires are completely filled out is common. 
C)  Questionnaires containing only isolated instances of item nonresponse should be retained. 
D)  Both a and c only. 
E)  a, b, and c.

Question 15

Which of the following is NOT a recommended coding convention?

Accepted Answer

A)  Use as many columns as necessary for the field. 
B)  Locate only one character in each column. 
C)  Use alphabetic codes if possible. 
D)  Use consistent codes for similar types of responses. 
E)  Code in an identification number for each questionnaire. 
A)  Use as many columns as necessary for the field. 
B)  Locate only one character in each column. 
C)  Use alphabetic codes if possible. 
D)  Use consistent codes for similar types of responses. 
E)  Code in an identification number for each questionnaire.

Question 16

An error that arises during editing, coding, or data entry is called a(n) ____________________.

Accepted Answer

The answer of An error that arises during editing, coding,...

Question 17

The location of each variable in the data array and the way in which it was coded is contained in a:

Accepted Answer

A)  diary. 
B)  random file. 
C)  codebook. 
D)  focus group. 
E)  catalog. 
A)  diary. 
B)  random file. 
C)  codebook. 
D)  focus group. 
E)  catalog.

Question 18

When entering codes from data collection forms into a computer data file, which of the following programs could be used?

Accepted Answer

A)  Text data files in word processing 
B)  Spreadsheet software 
C)  Statistical software packages such as SPSS 
D)  Optical scanner 
E)  All of the above could be used. 
A)  Text data files in word processing 
B)  Spreadsheet software 
C)  Statistical software packages such as SPSS 
D)  Optical scanner 
E)  All of the above could be used.

Question 19

Which of the following is TRUE?

Accepted Answer

A)  When preparing data for computer analysis, it is advisable to use alphabetic characters to code the data rather than numbers since alphabetic characters allow 26 codes per column while numbers only allow 10; thus, one can minimize the number of computer records per observation with alphabetic characters. 
B)  When preparing data for computer analysis, it is advisable to use as few records per observation as possible and thus the use of multiple entries per column is strongly recommended. 
C)  When a questionnaire requires more columns of code than will fit in a record, researchers should allow for a record sequence number along with a respondent identification number on each computer record. 
D)  A researcher is coding a variable that has ten possible answers. The researcher needs to provide two columns in the computer record when developing the codebook. 
E)  Data should be collapsed across groups when coding. 
A)  When preparing data for computer analysis, it is advisable to use alphabetic characters to code the data rather than numbers since alphabetic characters allow 26 codes per column while numbers only allow 10; thus, one can minimize the number of computer records per observation with alphabetic characters. 
B)  When preparing data for computer analysis, it is advisable to use as few records per observation as possible and thus the use of multiple entries per column is strongly recommended. 
C)  When a questionnaire requires more columns of code than will fit in a record, researchers should allow for a record sequence number along with a respondent identification number on each computer record. 
D)  A researcher is coding a variable that has ten possible answers. The researcher needs to provide two columns in the computer record when developing the codebook. 
E)  Data should be collapsed across groups when coding.

Question 20

When coding data for computer analysis, which of the following is NOT recommended?

Accepted Answer

A)  Use only one symbol per column in the computer record. 
B)  Use alphabetic characters and special characters. 
C)  Assign as many columns to a variable as is necessary to capture the variable,e.g., two columns would need to be assigned to a question with 20 possible answers. 
D)  Use standard codes like "8" for all "No answers" and "9" for all "Don't know" throughout the study. 
E)  Leave data ungrouped. 
A)  Use only one symbol per column in the computer record. 
B)  Use alphabetic characters and special characters. 
C)  Assign as many columns to a variable as is necessary to capture the variable,e.g., two columns would need to be assigned to a question with 20 possible answers. 
D)  Use standard codes like "8" for all "No answers" and "9" for all "Don't know" throughout the study. 
E)  Leave data ungrouped.

Which of the following is FALSE with respect to the coding of open-ended questions?

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Which of the following questions do you think would be the easiest to code?

The most difficult questions to code are:

Which of the following statements about open-ended questions is FALSE?

Double entry of data, requires that the data be entered twice in the same data file to prevent discrepancies.

____________________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.

A questionnaire uses a 1-5 Likert scale to determine job satisfaction. When entering the data into a file, a researcher types a 7 instead of the 4 that the respondent had circled on the questionnaire. Which of the following types of analysis can uncover this mistake?

____________________ is the process of transforming raw data into symbols.

Which of the following is NOT a step in coding open-ended responses?

Consider the following categories of ages. 18-24 25-34 35-44 45-54 55 and over They are ___ and _, but not ___.

At a minimum, a codebook should include all of the following, EXCEPT _____.

Which of the following statements is TRUE?

Which of the following is NOT a recommended coding convention?

An error that arises during editing, coding, or data entry is called a(n) ____________________.

The location of each variable in the data array and the way in which it was coded is contained in a:

When entering codes from data collection forms into a computer data file, which of the following programs could be used?

Which of the following is TRUE?

When coding data for computer analysis, which of the following is NOT recommended?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 11: Data Preparation for Analysis

Which of the following is FALSE with respect to the coding of open-ended questions?

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Which of the following questions do you think would be the easiest to code?

The most difficult questions to code are:

Which of the following statements about open-ended questions is FALSE?

Double entry of data, requires that the data be entered twice in the same data file to prevent discrepancies.

____________________ is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.

A questionnaire uses a 1-5 Likert scale to determine job satisfaction. When entering the data into a file, a researcher types a 7 instead of the 4 that the respondent had circled on the questionnaire. Which of the following types of analysis can uncover this mistake?

____________________ is the process of transforming raw data into symbols.

Which of the following is NOT a step in coding open-ended responses?

Consider the following categories of ages. 18-24 25-34 35-44 45-54 55 and over They are _____ and _____, but not _____.

At a minimum, a codebook should include all of the following, EXCEPT _____.

Which of the following statements is TRUE?

Which of the following is NOT a recommended coding convention?

An error that arises during editing, coding, or data entry is called a(n) ____________________.

The location of each variable in the data array and the way in which it was coded is contained in a:

When entering codes from data collection forms into a computer data file, which of the following programs could be used?

Which of the following is TRUE?

When coding data for computer analysis, which of the following is NOT recommended?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Designing the Questionnaire

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Consider the following categories of ages. 18-24 25-34 35-44 45-54 55 and over They are ___ and _, but not ___.