Question 1

Which of the following is NOT included in the introduction part of the questionnaire?

Accepted Answer

A)  Identification of the sponsor/researcher. 
B)  The purpose of the survey. 
C)  Explanation of how the respondent was selected. 
D)  Demographic questions. 
E)  Almost anything can be in the introduction part of the questionnaire. 
A)  Identification of the sponsor/researcher. 
B)  The purpose of the survey. 
C)  Explanation of how the respondent was selected. 
D)  Demographic questions. 
E)  Almost anything can be in the introduction part of the questionnaire. D

Question 2

A question that is not clearly framed to provide respondents all the possible implications of a situation may lead to _____.

Accepted Answer

A)  question order bias 
B)  assumed consequences 
C)  generalizations 
D)  item nonresponse 
E)  filter questions 
A)  question order bias 
B)  assumed consequences 
C)  generalizations 
D)  item nonresponse 
E)  filter questions B

Question 3

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

Accepted Answer

A)  Randomized response model 
B)  "Dummy tables" used to structure data analysis 
C)  The hypotheses 
D)  Both a and b above. 
E)  Both b and c above. 
A)  Randomized response model 
B)  "Dummy tables" used to structure data analysis 
C)  The hypotheses 
D)  Both a and b above. 
E)  Both b and c above. E

Question 4

Which of the following does NOT affect a respondent's willingness to produce a response?

Accepted Answer

A)  Amount of work involved. 
B)  The person's ability to articulate an answer. 
C)  The sensitivity of the issue. 
D)  The individual's ability to remember the event. 
E)  All of the above affect a respondent's willingness to provide a response. 
A)  Amount of work involved. 
B)  The person's ability to articulate an answer. 
C)  The sensitivity of the issue. 
D)  The individual's ability to remember the event. 
E)  All of the above affect a respondent's willingness to provide a response.

Question 5

Which of the following is FALSE?

Accepted Answer

A)  There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognition measure rather than an aided recall measure. 
B)  One thing that affects a respondent's willingness to provide an answer is the amount of work involved in producing it. 
C)  The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent. 
D)  In general it is better to address sensitive issues later, rather than earlier, in the survey. 
E)  The randomized response model is sometimes used to secure sensitive information. 
A)  There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognition measure rather than an aided recall measure. 
B)  One thing that affects a respondent's willingness to provide an answer is the amount of work involved in producing it. 
C)  The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent. 
D)  In general it is better to address sensitive issues later, rather than earlier, in the survey. 
E)  The randomized response model is sometimes used to secure sensitive information.

Question 6

"Did you vote in the last presidential election?" is an example of which of the following question types?

Accepted Answer

A)  Filter question 
B)  Leading question 
C)  Branching question 
D)  Double-barreled question 
E)  Telescoping question 
A)  Filter question 
B)  Leading question 
C)  Branching question 
D)  Double-barreled question 
E)  Telescoping question

Question 7

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it:

Accepted Answer

A)  is beyond the respondent's ability or experience. 
B)  uses a specific example to represent a general case. 
C)  asks respondents for specifics when only generalities are likely to be remembered. 
D)  is a double barreled question. 
E)  There is nothing wrong with the question. 
A)  is beyond the respondent's ability or experience. 
B)  uses a specific example to represent a general case. 
C)  asks respondents for specifics when only generalities are likely to be remembered. 
D)  is a double barreled question. 
E)  There is nothing wrong with the question.

Question 8

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

Accepted Answer

A) True 
 B)False

Question 9

The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n):

Accepted Answer

A)  unambiguous question. 
B)  branching question. 
C)  double-barreled question. 
D)  generalization. 
E)  redundant question. 
A)  unambiguous question. 
B)  branching question. 
C)  double-barreled question. 
D)  generalization. 
E)  redundant question.

Question 10

When deciding to ask for specific information, researchers should ask which of the following questions?

Accepted Answer

A)  Is the question necessary? 
B)  Can two questions be combined in one? 
C)  Do respondents have the necessary information? 
D)  Researchers should ask all the above. 
E)  Both a and c. 
A)  Is the question necessary? 
B)  Can two questions be combined in one? 
C)  Do respondents have the necessary information? 
D)  Researchers should ask all the above. 
E)  Both a and c.

Question 11

Open ended questions are generally used only at the end of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 12

The question, "Do you exercise often? seldom? sometimes?" is:

Accepted Answer

A)  leading. 
B)  concrete. 
C)  ambiguous. 
D)  contains an implied alternative. 
E)  contains an implied assumption. 
A)  leading. 
B)  concrete. 
C)  ambiguous. 
D)  contains an implied alternative. 
E)  contains an implied assumption.

Question 13

The most versatile type of question format used by researchers is the ____________________ question.

Accepted Answer

The answer of The most versatile type of question format...

Question 14

Which of the following is TRUE?

Accepted Answer

A)  A double-barreled question is one that calls for two responses and thereby creates confusion for the respondent. 
B)  It is extremely important that the first few questions on a questionnaire be simple, interesting, and in no way threatening to the respondents. 
C)  Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important. 
D)  Both a and b 
E)  a, b, and c. 
A)  A double-barreled question is one that calls for two responses and thereby creates confusion for the respondent. 
B)  It is extremely important that the first few questions on a questionnaire be simple, interesting, and in no way threatening to the respondents. 
C)  Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important. 
D)  Both a and b 
E)  a, b, and c.

Question 15

A question that calls for two responses and creates confusion for the respondent is called a(n) ____________________ question.

Accepted Answer

The answer of A question that calls for two responses...

Question 16

A question that cues the respondent to the desired answer is:

Accepted Answer

A)  leading. 
B)  double-barreled. 
C)  ambiguous. 
D)  closed-ended. 
E)  open-ended. 
A)  leading. 
B)  double-barreled. 
C)  ambiguous. 
D)  closed-ended. 
E)  open-ended.

Question 17

A split-ballot refers to:

Accepted Answer

A)  the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias. 
B)  the practice of splitting the questionnaire responses in half for more accurate analysis. 
C)  an administrative procedure in state elections. 
D)  averaging in scale construction. 
E)  None of the above. 
A)  the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias. 
B)  the practice of splitting the questionnaire responses in half for more accurate analysis. 
C)  an administrative procedure in state elections. 
D)  averaging in scale construction. 
E)  None of the above.

Question 18

An interviewer gives the respondent very subtle cues such as saying "yes" and nodding his head to statements with which the interviewer agrees. This is an example of:

Accepted Answer

A)  double barreling the respondent. 
B)  unintentional respondent fraud. 
C)  leading the respondent. 
D)  interviewer misunderstanding. 
E)  there is nothing wrong with saying "yes." 
A)  double barreling the respondent. 
B)  unintentional respondent fraud. 
C)  leading the respondent. 
D)  interviewer misunderstanding. 
E)  there is nothing wrong with saying "yes."

Question 19

Which of the following is an example of an unstated alternative in a questionnaire?

Accepted Answer

A)  Do you prefer driving to work? 
B)  Do you prefer driving to work or waiting for public transport? 
C)  Are you in favour of increasing taxes to expand social security? 
D)  Should people be jailed for drunk driving or sentenced to community service? 
E)  Should children be made to undergo detention or do community service for a minor offence? 
A)  Do you prefer driving to work? 
B)  Do you prefer driving to work or waiting for public transport? 
C)  Are you in favour of increasing taxes to expand social security? 
D)  Should people be jailed for drunk driving or sentenced to community service? 
E)  Should children be made to undergo detention or do community service for a minor offence?

Question 20

The following is an example of a ____. Many people are using dry-cleaning less because of improved wash-and-wear clothes. How do you feel wash-and-wear clothes have affected your use of dry-cleaning facilities in the past 2-4 years?

Accepted Answer

A)  Double-barreled question 
B)  Leading question 
C)  Semantic differential scale 
D)  Branching question 
E)  All of the above 
A)  Double-barreled question 
B)  Leading question 
C)  Semantic differential scale 
D)  Branching question 
E)  All of the above

Which of the following is NOT included in the introduction part of the questionnaire?

A question that is not clearly framed to provide respondents all the possible implications of a situation may lead to _____.

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

Which of the following does NOT affect a respondent's willingness to produce a response?

Which of the following is FALSE?

"Did you vote in the last presidential election?" is an example of which of the following question types?

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it:

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n):

When deciding to ask for specific information, researchers should ask which of the following questions?

Open ended questions are generally used only at the end of the questionnaire.

The question, "Do you exercise often? seldom? sometimes?" is:

The most versatile type of question format used by researchers is the ____________________ question.

Which of the following is TRUE?

A question that calls for two responses and creates confusion for the respondent is called a(n) ____________________ question.

A question that cues the respondent to the desired answer is:

A split-ballot refers to:

An interviewer gives the respondent very subtle cues such as saying "yes" and nodding his head to statements with which the interviewer agrees. This is an example of:

Which of the following is an example of an unstated alternative in a questionnaire?

The following is an example of a ____. Many people are using dry-cleaning less because of improved wash-and-wear clothes. How do you feel wash-and-wear clothes have affected your use of dry-cleaning facilities in the past 2-4 years?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 8: Designing the Questionnaire

Which of the following is NOT included in the introduction part of the questionnaire?

A question that is not clearly framed to provide respondents all the possible implications of a situation may lead to _____.

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

Which of the following does NOT affect a respondent's willingness to produce a response?

Which of the following is FALSE?

"Did you vote in the last presidential election?" is an example of which of the following question types?

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it:

The tendency for earlier questions to affect respondent's answers to later questions is called question order bias.

The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n):

When deciding to ask for specific information, researchers should ask which of the following questions?

Open ended questions are generally used only at the end of the questionnaire.

The question, "Do you exercise often? seldom? sometimes?" is:

The most versatile type of question format used by researchers is the ____________________ question.

Which of the following is TRUE?

A question that calls for two responses and creates confusion for the respondent is called a(n) ____________________ question.

A question that cues the respondent to the desired answer is:

A split-ballot refers to:

An interviewer gives the respondent very subtle cues such as saying "yes" and nodding his head to statements with which the interviewer agrees. This is an example of:

Which of the following is an example of an unstated alternative in a questionnaire?

The following is an example of a ____. Many people are using dry-cleaning less because of improved wash-and-wear clothes. How do you feel wash-and-wear clothes have affected your use of dry-cleaning facilities in the past 2-4 years?

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters