Question 1

When the pretest results are analyzed and recorded in dummy tables, which of the following is most likely to have occurred if some part of a table remains empty?

Accepted Answer

A)  The response rate was poor. 
B)  The interviewer asked leading questions. 
C)  Some respondents did not understand a particular question. 
D)  A necessary option was omitted. 
E)  The researcher has no way of knowing. 
A)  The response rate was poor. 
B)  The interviewer asked leading questions. 
C)  Some respondents did not understand a particular question. 
D)  A necessary option was omitted. 
E)  The researcher has no way of knowing.

Question 2

The questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product development.

Accepted Answer

A) True 
 B)False

Question 3

Item nonresponse refers to:

Accepted Answer

A)  deception on the part of a respondent. 
B)  respondent refusing to answer a question. 
C)  respondent incorrectly answering a question. 
D)  deception on the part of the researcher. 
E)  poor phrasing of a question. 
A)  deception on the part of a respondent. 
B)  respondent refusing to answer a question. 
C)  respondent incorrectly answering a question. 
D)  deception on the part of the researcher. 
E)  poor phrasing of a question.

Question 4

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Accepted Answer

A)  Double-barreled question 
B)  Leading question 
C)  Ambiguous question 
D)  Sensitive question 
E)  All of the above 
A)  Double-barreled question 
B)  Leading question 
C)  Ambiguous question 
D)  Sensitive question 
E)  All of the above

Question 5

Which of the following is FALSE?

Accepted Answer

A)  One problem with all questionnaires is that a question and the way it is asked will affect the response. 
B)  Initial pretests are best done by personal interview even if the survey is to be handled by mail or telephone. 
C)  Initial pretests are best done by personal interview unless the survey is to be handled by mail. 
D)  Both a and b 
E)  Both a and c. 
A)  One problem with all questionnaires is that a question and the way it is asked will affect the response. 
B)  Initial pretests are best done by personal interview even if the survey is to be handled by mail or telephone. 
C)  Initial pretests are best done by personal interview unless the survey is to be handled by mail. 
D)  Both a and b 
E)  Both a and c.

Question 6

What is wrong with this question? "What is your annual income?
____ $10,000-$25,000
____ $25,000-$40,000
____ $40,000-$55,000
____ $55,000-$70,000

Accepted Answer

A)  The categories are not of equal ranges. 
B)  The alternatives are not realistic. 
C)  The categories are not mutually exclusive. 
D)  The categories are too broad. 
E)  The categories are too narrow. 
A)  The categories are not of equal ranges. 
B)  The alternatives are not realistic. 
C)  The categories are not mutually exclusive. 
D)  The categories are too broad. 
E)  The categories are too narrow.

Question 7

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort. He knows that this is not vital to his present research purpose. He should:

Accepted Answer

A)  investigate it to a limited extent. 
B)  forget it. 
C)  evaluate the cost. 
D)  investigate it carefully. 
E)  investigate it, as this is likely to reduce sampling error. 
A)  investigate it to a limited extent. 
B)  forget it. 
C)  evaluate the cost. 
D)  investigate it carefully. 
E)  investigate it, as this is likely to reduce sampling error.

Question 8

The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for:

Accepted Answer

A)  personal interviews. 
B)  mail questionnaires. 
C)  telephone interviews. 
D)  All of the above. 
E)  Both b and c. 
A)  personal interviews. 
B)  mail questionnaires. 
C)  telephone interviews. 
D)  All of the above. 
E)  Both b and c.

Question 9

Sensitive questions should always be put first in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 10

Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.

Accepted Answer

Among the rules of thumb that researcher

Question 11

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Accepted Answer

A)  "Were you born prior to 1960?" 
B)  "Do you cheat on your income taxes?" 
C)  "Is your birthday in September?" 
D)  "Are you male or female?" 
E)  All of the above could be paired with the question. 
A)  "Were you born prior to 1960?" 
B)  "Do you cheat on your income taxes?" 
C)  "Is your birthday in September?" 
D)  "Are you male or female?" 
E)  All of the above could be paired with the question.

Question 12

Which of the following statements is INCORRECT with respect to branching questions?

Accepted Answer

A)  Branching questions are more appropriate for mail surveys than telephone or personal interviews. 
B)  The evidence indicates that branching instructions increase the rate of item nonresponse for items immediately following the branch. 
C)  When designing branching questions, it is generally good practice to develop a flow chart of the logical possibilities and then prepare the question to follow the flow chart. 
D)  It is a good idea to order branching questions so that respondents cannot anticipate what additional information is required. 
E)  Place the question that follows the branch as close as possible to the original question. 
A)  Branching questions are more appropriate for mail surveys than telephone or personal interviews. 
B)  The evidence indicates that branching instructions increase the rate of item nonresponse for items immediately following the branch. 
C)  When designing branching questions, it is generally good practice to develop a flow chart of the logical possibilities and then prepare the question to follow the flow chart. 
D)  It is a good idea to order branching questions so that respondents cannot anticipate what additional information is required. 
E)  Place the question that follows the branch as close as possible to the original question.

Question 13

Which of the following is NOT recommended to facilitate handling and control of a questionnaire?

Accepted Answer

A)  Stapling multiple pages together. 
B)  Leaving enough room for open-ended questions. 
C)  Numbering the questions. 
D)  Using paper no larger than 8 1/2 x 11 inches. 
E)  All of the above are all recommended to facilitate handling and control of questionnaires. 
A)  Stapling multiple pages together. 
B)  Leaving enough room for open-ended questions. 
C)  Numbering the questions. 
D)  Using paper no larger than 8 1/2 x 11 inches. 
E)  All of the above are all recommended to facilitate handling and control of questionnaires.

Question 14

The statement "Do you believe wholesalers or retailers are responsible for the high cost of meat in supermarkets today" is an example of a(n) ____ question.

Accepted Answer

A)  double-barreled question 
B)  leading question 
C)  open-ended question 
D)  ambiguous question 
E)  All of the above 
A)  double-barreled question 
B)  leading question 
C)  open-ended question 
D)  ambiguous question 
E)  All of the above

Question 15

Which of the following statements does NOT describe an advantage of physically smaller, over larger, questionnaires?

Accepted Answer

A)  They generally take less time to complete. 
B)  They are less likely to cause respondents to refuse to participate. 
C)  They are easier to carry in the field. 
D)  They are easier to sort, count, and file in the office. 
E)  They sometimes appear cluttered. 
A)  They generally take less time to complete. 
B)  They are less likely to cause respondents to refuse to participate. 
C)  They are easier to carry in the field. 
D)  They are easier to sort, count, and file in the office. 
E)  They sometimes appear cluttered.

Question 16

The most versatile type of question format used by researchers is the:

Accepted Answer

A)  fixed-alternative question. 
B)  multiple-choice question. 
C)  open-ended question. 
D)  true-false question. 
E)  branching question. 
A)  fixed-alternative question. 
B)  multiple-choice question. 
C)  open-ended question. 
D)  true-false question. 
E)  branching question.

Question 17

Which of the following is TRUE?

Accepted Answer

A)  An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time. 
B)  Item nonresponse is the group of respondents who refuse to participate in the survey being conducted. 
C)  Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire. 
D)  Both a and b 
E)  a, b, and c. 
A)  An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time. 
B)  Item nonresponse is the group of respondents who refuse to participate in the survey being conducted. 
C)  Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire. 
D)  Both a and b 
E)  a, b, and c.

Question 18

In any study there should be two pretests, the first should be conducted by ____ and the second by ____.

Accepted Answer

A)  personal interview, mail 
B)  the planned method of administration, mail 
C)  personal interview, the planned method of administration 
D)  the planned method of administration, the planned method of administration 
E)  There is no one best way to conduct the pretests. 
A)  personal interview, mail 
B)  the planned method of administration, mail 
C)  personal interview, the planned method of administration 
D)  the planned method of administration, the planned method of administration 
E)  There is no one best way to conduct the pretests.

Question 19

You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.

Accepted Answer

A) True 
 B)False

Question 20

The first step in designing a questionnaire is to:

Accepted Answer

A)  determine the type of questionnaire and method of administration. 
B)  specify what information will be sought. 
C)  determine the content of individual questions. 
D)  determine the form of response to each question. 
E)  determine the wording of each question. 
A)  determine the type of questionnaire and method of administration. 
B)  specify what information will be sought. 
C)  determine the content of individual questions. 
D)  determine the form of response to each question. 
E)  determine the wording of each question.

When the pretest results are analyzed and recorded in dummy tables, which of the following is most likely to have occurred if some part of a table remains empty?

The questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product development.

Item nonresponse refers to:

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Which of the following is FALSE?

What is wrong with this question? "What is your annual income? $10,000-$25,000 $25,000-$40,000 $40,000-$55,000 $55,000-$70,000

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort. He knows that this is not vital to his present research purpose. He should:

The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for:

Sensitive questions should always be put first in a questionnaire.

Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Which of the following statements is INCORRECT with respect to branching questions?

Which of the following is NOT recommended to facilitate handling and control of a questionnaire?

The statement "Do you believe wholesalers or retailers are responsible for the high cost of meat in supermarkets today" is an example of a(n) ____ question.

Which of the following statements does NOT describe an advantage of physically smaller, over larger, questionnaires?

The most versatile type of question format used by researchers is the:

Which of the following is TRUE?

In any study there should be two pretests, the first should be conducted by and the second by .

You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.

The first step in designing a questionnaire is to:

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

Exam 8: Designing the Questionnaire

When the pretest results are analyzed and recorded in dummy tables, which of the following is most likely to have occurred if some part of a table remains empty?

The questionnaire pretest serves the same role in questionnaire design that test marketing serves in new product development.

Item nonresponse refers to:

What type of question is the following: "Do you feel that the quality of electronics manufactured in America are as good as those manufactured in Japan?"

Which of the following is FALSE?

What is wrong with this question? "What is your annual income? ____ $10,000-$25,000 ____ $25,000-$40,000 ____ $40,000-$55,000 ____ $55,000-$70,000

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort. He knows that this is not vital to his present research purpose. He should:

The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for:

Sensitive questions should always be put first in a questionnaire.

Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Which of the following statements is INCORRECT with respect to branching questions?

Which of the following is NOT recommended to facilitate handling and control of a questionnaire?

The statement "Do you believe wholesalers or retailers are responsible for the high cost of meat in supermarkets today" is an example of a(n) ____ question.

Which of the following statements does NOT describe an advantage of physically smaller, over larger, questionnaires?

The most versatile type of question format used by researchers is the:

Which of the following is TRUE?

In any study there should be two pretests, the first should be conducted by ____ and the second by ____.

You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.

The first step in designing a questionnaire is to:

Marketing Research: From Data to Information to Action

The Research Question: Formulation of the Problem

Exploratory, Descriptive, and Causal Research Designs

Collecting Secondary Data from Inside and Outside the Organization

Collecting Primary Data by Observation

Collecting Primary Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection: Enhancing Response Rates while Limiting Errors

Data Preparation for Analysis

Analysis & Interpretation: Individual Variables Independently

Analysis & Interpretation: Multiple Variables Simultaneously

The Research Report

Filters

What is wrong with this question? "What is your annual income? $10,000-$25,000 $25,000-$40,000 $40,000-$55,000 $55,000-$70,000

In any study there should be two pretests, the first should be conducted by and the second by .