Question 1

Discuss two challenges presented by the consumer product classification system.

Accepted Answer

First, the consumer product classificati

Question 2

At what stage of the product life cycle should a viable marketing strategy promote the differences that separate competing merchandise?

Accepted Answer

A)  introduction 
B)  stabilization 
C)  growth 
D)  maturity 
A)  introduction 
B)  stabilization 
C)  growth 
D)  maturity

Question 3

One of the major problems with the classification system for consumer products is that not all goods and services fit into just one category.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following best describes a product?

Accepted Answer

A)  the physical characteristics of an item that one can buy for personal, professional, or organizational use 
B)  the costs and benefits that the seller promotes in various marketing messages 
C)  assurances, reliability, and tangibles all at once 
D)  a bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs 
A)  the physical characteristics of an item that one can buy for personal, professional, or organizational use 
B)  the costs and benefits that the seller promotes in various marketing messages 
C)  assurances, reliability, and tangibles all at once 
D)  a bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs

Question 5

What does the combination of product lines represent?

Accepted Answer

A)  a company's product mix 
B)  a company's product cluster 
C)  a company's product lifecycle 
D)  a company's product concept 
A)  a company's product mix 
B)  a company's product cluster 
C)  a company's product lifecycle 
D)  a company's product concept

Question 6

What are industrial distributors MOST often found selling?

Accepted Answer

A)  accessory equipment 
B)  business services 
C)  raw materials 
D)  installations 
A)  accessory equipment 
B)  business services 
C)  raw materials 
D)  installations

Question 7

Russell works for a cell phone provider.When dealing with customers he always conveys confidence that he can provide the exact assistance they need.Which service quality variable is Russell exhibiting?

Accepted Answer

A)  assurance 
B)  responsiveness 
C)  empathy 
D)  reliability 
A)  assurance 
B)  responsiveness 
C)  empathy 
D)  reliability

Question 8

Component parts and materials are unfinished industrial products from one producer that eventually become part of the finished product of another producer.

Accepted Answer

A) True 
 B)False

Question 9

Discuss the characteristics of shopping products.What are homogeneous and heterogeneous products?

Accepted Answer

Shopping products are products that the

Question 10

Technical problems are common during the introductory stage of the product life cycle as companies fine-tune product design.

Accepted Answer

A) True 
 B)False

Question 11

What is Total Quality Management (TQM)?

Accepted Answer

Total Quality Management (TQM)

Question 12

List and describe the categories of consumer products.How does this grouping influence the method in which the products are marketed?

Accepted Answer

The most commonly used classification of

Question 13

Explain the concept of extending the product life cycle, and list actions that can be taken.

Accepted Answer

Product life-cycle extension is a freque

Question 14

In the business market, what is an important factor for a purchasing firm who is buying installations?

Accepted Answer

A)  the lowest price 
B)  general usefulness instead of having a specific purpose 
C)  speed of installation without extensive negotiations 
D)  efficiency and performance over their useful life 
A)  the lowest price 
B)  general usefulness instead of having a specific purpose 
C)  speed of installation without extensive negotiations 
D)  efficiency and performance over their useful life

Question 15

Which of the following correctly matches consumer factors and marketing mix factors in the consumer products classification system?

Accepted Answer

A)  Specialty products-personal selling is not important. 
B)  Convenience products-a consumer makes infrequent purchases of these products. 
C)  Emergency products-these are unsought products. 
D)  Shopping products-a relatively short channel of distribution is typical. 
A)  Specialty products-personal selling is not important. 
B)  Convenience products-a consumer makes infrequent purchases of these products. 
C)  Emergency products-these are unsought products. 
D)  Shopping products-a relatively short channel of distribution is typical.

Question 16

Which of the following products are, for MOST consumers, unsought?

Accepted Answer

A)  designer clothes 
B)  magazines 
C)  long-term insurance 
D)  furniture 
A)  designer clothes 
B)  magazines 
C)  long-term insurance 
D)  furniture

Question 17

Which of the following would MOST likely have the greatest influence on a decision to buy a heterogeneous shopping product?

Accepted Answer

A)  the product's style 
B)  the store's name and reputation 
C)  the store's location 
D)  the price and perceived value of the product 
A)  the product's style 
B)  the store's name and reputation 
C)  the store's location 
D)  the price and perceived value of the product

Question 18

Widgets were introduced a few years ago.The number of companies making widgets has increased recently, drawn by high profits.At the same time, differentiated products for different market segments have begun to emerge.What stage of the product life cycle do widgets appear to be in?

Accepted Answer

A)  growth 
B)  introductory 
C)  maturity 
D)  decline 
A)  growth 
B)  introductory 
C)  maturity 
D)  decline

Question 19

During the initial stage of the product life cycle, firms work to stimulate demand for the new market entry.

Accepted Answer

A) True 
 B)False

Question 20

Proctor & Gamble manufactures laundry detergents under the brand names of Tide, Cheer, and Gain.These brands represent the depth of the product line.

Accepted Answer

A) True 
 B)False

Discuss two challenges presented by the consumer product classification system.

At what stage of the product life cycle should a viable marketing strategy promote the differences that separate competing merchandise?

One of the major problems with the classification system for consumer products is that not all goods and services fit into just one category.

Which of the following best describes a product?

What does the combination of product lines represent?

What are industrial distributors MOST often found selling?

Russell works for a cell phone provider.When dealing with customers he always conveys confidence that he can provide the exact assistance they need.Which service quality variable is Russell exhibiting?

Component parts and materials are unfinished industrial products from one producer that eventually become part of the finished product of another producer.

Discuss the characteristics of shopping products.What are homogeneous and heterogeneous products?

Technical problems are common during the introductory stage of the product life cycle as companies fine-tune product design.

What is Total Quality Management (TQM)?

List and describe the categories of consumer products.How does this grouping influence the method in which the products are marketed?

Explain the concept of extending the product life cycle, and list actions that can be taken.

In the business market, what is an important factor for a purchasing firm who is buying installations?

Which of the following correctly matches consumer factors and marketing mix factors in the consumer products classification system?

Which of the following products are, for MOST consumers, unsought?

Which of the following would MOST likely have the greatest influence on a decision to buy a heterogeneous shopping product?

Widgets were introduced a few years ago.The number of companies making widgets has increased recently, drawn by high profits.At the same time, differentiated products for different market segments have begun to emerge.What stage of the product life cycle do widgets appear to be in?

During the initial stage of the product life cycle, firms work to stimulate demand for the new market entry.

Proctor & Gamble manufactures laundry detergents under the brand names of Tide, Cheer, and Gain.These brands represent the depth of the product line.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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Exam 9: Product and Service Strategies

Discuss two challenges presented by the consumer product classification system.

At what stage of the product life cycle should a viable marketing strategy promote the differences that separate competing merchandise?

One of the major problems with the classification system for consumer products is that not all goods and services fit into just one category.

Which of the following best describes a product?

What does the combination of product lines represent?

What are industrial distributors MOST often found selling?

Russell works for a cell phone provider.When dealing with customers he always conveys confidence that he can provide the exact assistance they need.Which service quality variable is Russell exhibiting?

Component parts and materials are unfinished industrial products from one producer that eventually become part of the finished product of another producer.

Discuss the characteristics of shopping products.What are homogeneous and heterogeneous products?

Technical problems are common during the introductory stage of the product life cycle as companies fine-tune product design.

What is Total Quality Management (TQM)?

List and describe the categories of consumer products.How does this grouping influence the method in which the products are marketed?

Explain the concept of extending the product life cycle, and list actions that can be taken.

In the business market, what is an important factor for a purchasing firm who is buying installations?

Which of the following correctly matches consumer factors and marketing mix factors in the consumer products classification system?

Which of the following products are, for MOST consumers, unsought?

Which of the following would MOST likely have the greatest influence on a decision to buy a heterogeneous shopping product?

Widgets were introduced a few years ago.The number of companies making widgets has increased recently, drawn by high profits.At the same time, differentiated products for different market segments have begun to emerge.What stage of the product life cycle do widgets appear to be in?

During the initial stage of the product life cycle, firms work to stimulate demand for the new market entry.

Proctor & Gamble manufactures laundry detergents under the brand names of Tide, Cheer, and Gain.These brands represent the depth of the product line.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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