Question 1

What is the number of product lines a firm offers referred to as?

Accepted Answer

A)  depth 
B)  width 
C)  clusters 
D)  length 
A)  depth 
B)  width 
C)  clusters 
D)  length

Question 2

Some specialty product companies intentionally limit the range of retailers that carry their products in order to add to the prestige.

Accepted Answer

A) True 
 B)False

Question 3

Service firms may serve consumer markets or business markets, but not both.

Accepted Answer

A) True 
 B)False

Question 4

Hair styling is a pure service.

Accepted Answer

A) True 
 B)False

Question 5

Business buyers do NOT expect a firm that manufactures one product to make related products as well.

Accepted Answer

A) True 
 B)False

Question 6

During what stage of the product life cycle does competition between brands intensify?

Accepted Answer

A)  diminishing demand period 
B)  introductory stage 
C)  growth stage 
D)  maturity stage 
A)  diminishing demand period 
B)  introductory stage 
C)  growth stage 
D)  maturity stage

Question 7

Marketers never drop profitable items from their product lines, even when those items really don't fit into the existing product line.

Accepted Answer

A) True 
 B)False

Question 8

The goods-services continuum is defined as a product that requires continued interaction with the manufacturer for services that might include maintenance, upgrades, servicing, and repair.Examples of this type of relationship include cars and auto dealerships, or software and technical support.

Accepted Answer

A) True 
 B)False

Question 9

The service encounter is the point at which the consumer interacts with the service provider.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following products relies LEAST on location of purchasing opportunity?

Accepted Answer

A)  specialty products 
B)  shopping products 
C)  unsought products 
D)  convenience products 
A)  specialty products 
B)  shopping products 
C)  unsought products 
D)  convenience products

Question 11

While in Best Buy, a customer takes a great deal of time comparing the quality, features, and prices of a number of refrigerators.What type of products is this customer examining?

Accepted Answer

A)  heterogeneous shopping products 
B)  homogeneous shopping products 
C)  homogeneous convenience products 
D)  heterogeneous specialty products 
A)  heterogeneous shopping products 
B)  homogeneous shopping products 
C)  homogeneous convenience products 
D)  heterogeneous specialty products

Question 12

How do elements of the marketing mix change during the product life cycle?

Accepted Answer

Marketing mix goals in the introductory

Question 13

What is the basic characteristic of accessory equipment in the business market?

Accepted Answer

A)  It is purchased by groups involving a large number of decision makers. 
B)  It is not considered a capital item. 
C)  It is a capital item with a shorter useful life than an installation. 
D)  It is a convenience product of the industrial market. 
A)  It is purchased by groups involving a large number of decision makers. 
B)  It is not considered a capital item. 
C)  It is a capital item with a shorter useful life than an installation. 
D)  It is a convenience product of the industrial market.

Question 14

Johnson & Johnson manufactures more than 90 brands in nearly 50 product categories.What is the total number of products the company manufactures called?

Accepted Answer

A)  product line extension 
B)  product cluster map 
C)  product mix length 
D)  product life cycle expectancy 
A)  product line extension 
B)  product cluster map 
C)  product mix length 
D)  product life cycle expectancy

Question 15

What is a characteristic of the growth stage of the product life cycle?

Accepted Answer

A)  low prices are established 
B)  effective competitors improve and modify their products 
C)  early buyers of the product make their initial purchases 
D)  buyers are hesitant to make repurchases 
A)  low prices are established 
B)  effective competitors improve and modify their products 
C)  early buyers of the product make their initial purchases 
D)  buyers are hesitant to make repurchases

Question 16

Benchmarking requires two types of analyses: strategic and tactical.

Accepted Answer

A) True 
 B)False

Question 17

List the six factors that distinguish services from goods.

Accepted Answer

a. Services are intangible.
b.	Services

Question 18

During what stage of the product life cycle should a firm's marketing strategy emphasize stimulating initial demand?

Accepted Answer

A)  introduction 
B)  stabilization 
C)  growth 
D)  maturity 
A)  introduction 
B)  stabilization 
C)  growth 
D)  maturity

Question 19

Which of the following has a mandate of advancing the quality movement in Canada by providing advice on change management, organizing events to promote quality, and offering educational certification programs?

Accepted Answer

A)  ISO 9002 
B)  Total Quality Management 
C)  the National Quality Institute 
D)  Six Sigma 
A)  ISO 9002 
B)  Total Quality Management 
C)  the National Quality Institute 
D)  Six Sigma

Question 20

Which of the following is NOT an activity for benchmarking?

Accepted Answer

A)  continuously repeating the process to search for and identify areas that need improvement 
B)  comparing internal processes with similar processes of industry leaders 
C)  identifying processes that need improvement 
D)  producing more product output at a lower cost-per-unit 
A)  continuously repeating the process to search for and identify areas that need improvement 
B)  comparing internal processes with similar processes of industry leaders 
C)  identifying processes that need improvement 
D)  producing more product output at a lower cost-per-unit

What is the number of product lines a firm offers referred to as?

Some specialty product companies intentionally limit the range of retailers that carry their products in order to add to the prestige.

Service firms may serve consumer markets or business markets, but not both.

Hair styling is a pure service.

Business buyers do NOT expect a firm that manufactures one product to make related products as well.

During what stage of the product life cycle does competition between brands intensify?

Marketers never drop profitable items from their product lines, even when those items really don't fit into the existing product line.

The goods-services continuum is defined as a product that requires continued interaction with the manufacturer for services that might include maintenance, upgrades, servicing, and repair.Examples of this type of relationship include cars and auto dealerships, or software and technical support.

The service encounter is the point at which the consumer interacts with the service provider.

Which of the following products relies LEAST on location of purchasing opportunity?

While in Best Buy, a customer takes a great deal of time comparing the quality, features, and prices of a number of refrigerators.What type of products is this customer examining?

How do elements of the marketing mix change during the product life cycle?

What is the basic characteristic of accessory equipment in the business market?

Johnson & Johnson manufactures more than 90 brands in nearly 50 product categories.What is the total number of products the company manufactures called?

What is a characteristic of the growth stage of the product life cycle?

Benchmarking requires two types of analyses: strategic and tactical.

List the six factors that distinguish services from goods.

During what stage of the product life cycle should a firm's marketing strategy emphasize stimulating initial demand?

Which of the following has a mandate of advancing the quality movement in Canada by providing advice on change management, organizing events to promote quality, and offering educational certification programs?

Which of the following is NOT an activity for benchmarking?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 9: Product and Service Strategies

What is the number of product lines a firm offers referred to as?

Some specialty product companies intentionally limit the range of retailers that carry their products in order to add to the prestige.

Service firms may serve consumer markets or business markets, but not both.

Hair styling is a pure service.

Business buyers do NOT expect a firm that manufactures one product to make related products as well.

During what stage of the product life cycle does competition between brands intensify?

Marketers never drop profitable items from their product lines, even when those items really don't fit into the existing product line.

The goods-services continuum is defined as a product that requires continued interaction with the manufacturer for services that might include maintenance, upgrades, servicing, and repair.Examples of this type of relationship include cars and auto dealerships, or software and technical support.

The service encounter is the point at which the consumer interacts with the service provider.

Which of the following products relies LEAST on location of purchasing opportunity?

While in Best Buy, a customer takes a great deal of time comparing the quality, features, and prices of a number of refrigerators.What type of products is this customer examining?

How do elements of the marketing mix change during the product life cycle?

What is the basic characteristic of accessory equipment in the business market?

Johnson & Johnson manufactures more than 90 brands in nearly 50 product categories.What is the total number of products the company manufactures called?

What is a characteristic of the growth stage of the product life cycle?

Benchmarking requires two types of analyses: strategic and tactical.

List the six factors that distinguish services from goods.

During what stage of the product life cycle should a firm's marketing strategy emphasize stimulating initial demand?

Which of the following has a mandate of advancing the quality movement in Canada by providing advice on change management, organizing events to promote quality, and offering educational certification programs?

Which of the following is NOT an activity for benchmarking?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters