Exam 4: Foundations of Planning

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Strategic management is the act of figuring out how an organisation will compete in the marketplace and attract loyal customers.

(True/False)
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Which type of planning does the textbook focus on?

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Which of the following is a competitive strategy?

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In traditional goal setting, goals often become _________ as they become subgoals.

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Standing plans typically can be used _________.

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Planning gives organisations a way to deal with change that _________.

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Planning gives organisations direction that primarily helps them improve _________.

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SWOT analysis identifies and analyses an organisation's _________.

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Two movie studios combining to form one larger studio is an example of which of the following?

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Competitive advantages for a high-prestige, premium coffee franchise like Gloria Jean's are likely to include all of the following except _________.

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Which term refers to an organisation's capital, workers and patents?

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A major strength of formal planning is that it reinforces past successes and incorporates them into the future.

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The four reasons that organisations plan is to provide direction, set standards, reduce threat, and reduce uncertainty and the impact of change.

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All managers formally plan, however, few informally plan.

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The specificity of a plan refers to _________ concerns.

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The three different types of strategies that managers implement are _________.

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Which of the following is an assumption of traditional goal setting?

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How do real goals differ from stated goals?

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Which of the following would you expect to find in a clothing store that follows a cost leadership strategy?

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Discuss how Kraft Foods used big data to increase its sale of Vegemite.

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