Exam 15: Questionnaire Design

Open-ended response questions are frequently used in exploratory research.

Which of the following scales is a type of fixed-alternative question?

Fixed-alternative questions give respondents specific limited-alternative responses and ask them to choose the one closest to their own viewpoints.

A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n)____________________ question.

Articulate respondents tend to give shorter answers to open-ended response questions than respondents who are less articulate.

A question that "screens out" respondents because they do not qualify to answer a subsequent question (e.g."Do you own a DVD player?")is called a(n)____________________ question.

Which type of question conserves space on a questionnaire?

A question that is written in such a way that it really asks two questions at the same time (e.g.two separate ideas separated by "and")is called a(n)____________________ question.

Question wording and sequence can substantially influence accuracy.

A question covering several issues at once is referred to as a leading question.

Name and define the primary types of fixed-alternative questions.

What type of question is the following?

What type of question is the following?

"Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S.banks are responsible for the high foreclosures on home mortgages" is an example of what type of question?

Dichotomous or multiple-choice alternatives in fixed-alternative questions should not have overlap among categories,which means the categories should be:

A questionnaire is accurate to the extent that no unnecessary information is collected in order to solve the marketing problem under study.

Discuss factors to consider when determining the order of questions on a questionnaire.

The paging layout format on an Internet questionnaire (going from screen to screen)greatly facilities skip patterns.

Two consequences of respondents' forgetting the exact details of their behavior are called telescoping and squishing.

A questionnaire that collects information that is valid is said to be: