Exam 10: Observation

_____ are things that people made and consumed within a culture that signal something meaningful about the behavior taking place at the time of consumption.

Clara is a market researcher who records shoppers' movement through a grocery store.What method of research is Clara using?

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a Web site is receiving EXCEPT:

A mechanical device that is used to track eye-movements during television commercials is called a(n)____________________ monitor.

A mechanical device that measures a subject's galvanic skin response (GSR)is called a(n)____________________.

Mechanical observation best suits a situation or behavior that is not easily predictable in advance of the research.

Which of the following measures physiological reactions?

Attitudes cannot be observed.

Systems that allow consumer panelists to perform their own scanning after taking home products,using handheld wands that read UPC systems are known as:

Direct observation is a straightforward attempt to observe and record what naturally occurs.

When an observer's presence causes the subject to act differently,we say that the situation has ____________________ bias.

When an airline passenger (who is really an employee of the airline)complains loudly about his not being served a vegetarian meal so that he can note the behavior of the flight attendant in this type of situation,this is an example of what type of observation?

A source of error in observation studies is in the interpretation of the meaning of the observation data.

One limitation of observation as a research method is that the observation period is generally short.

Researchers can observe people or events with human observers or with machines.

When Walgreen's uses cables across the road as "traffic counters" to determine the density of traffic near a possible retail store location,this is an example of what type of observation?

Scanner data can observe supermarket sales in response to a local newspaper ad promotion.

When the investigator intervenes to create an artificial environment to test a hypothesis,this approach is called artificial observation.

When a researcher creates an artificial situation in order to observe the reactions of a subject in that type of situation,this is an example of ____________________ observation.

When a subject is unaware that he is being observed,this is called ____________________ observation.