Exam 10: Observation

Since the observer does not interact with the subject in observation studies,observation is an error-free method of data collection.

All of the following are observable phenomena EXCEPT:

A ____________________ is the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to the company's Web site.

A mechanical device that is used to record changes in the diameter of a pupil in a subject is called a(n)____________________.

When the Chicago Museum of Science and Industry measures the popularity of its children's exhibits by the frequency of tile replacement in front of exhibits,it is using what type of observation?

Hidden observation studies must be alert to situations in which the subject's right to privacy must be protected.

The most refined measure of Web site traffic is click-through rate (CTR).

In a phenomenological approach,the researcher does not interact with those he or she is observing.

When the manager of a shopping mall records the counties listed on the license plates on cars parked at the mall in order to determine where the shoppers come from,this is an example of:

Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's Web site?

When an observer observes a subject in a natural setting,this is an example of ____________________ observation.

Observing traffic patterns at a busy intersection with cameras is an example of what type of observation?

Compare and contrast direct observation and contrived observation.

Using a stopwatch to determine the average waiting time for a customer at a drive-through location at McDonald's is an example of what type of observation?

A mechanical device that measures voice frequency as a measure of emotional reactions is called a(n)____________________ analysis.

When the subject is unaware that he is being observed in a shopping mall,this represents what type of observation?

Pupilometers measure unconscious eye movement and are useful for determining which component of an ad (or other stimuli)were seen and which were overlooked.

A study of the recording of a Monday Night Football Game in the National Football League in which the observer counts the number of shots of cheerleaders on the sidelines is an example of camera surveillance.

All of the following are examples of nonverbal behavior EXCEPT:

It is typical in observation studies for the observer to ask questions of the person who is being observed.