Exam 15: Questionnaire Design

Compared to open-ended response questions,fixed-alternative questions:

Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.

An introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual is called a:

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar?

"Can you name five brands of tires?" is an example of what type of question?

There exists a step-by-step process for ensuring accuracy in the wording of questions in surveys.

Questions that suggest or imply a certain answer are called ____________________ questions.

Surveys used in telephone interviews should be written in a conversational style.

A filter question used to determine which version of a second question that will be asked is called a(n):

For a questionnaire to fulfill a researcher's purposes,the questions must meet the basic criteria of relevance and accuracy.

"Should Dillard's keep its excellent department store credit card program? ____ Yes ____ No" is an example of:

Accuracy means that the information collected from a questionnaire is valid.

The cost of administering open-ended questions is much lower than that of administering fixed-alternative questions.

A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

All of the following are guidelines that help prevent the most common mistakes in designing questions EXCEPT:

A fixed-alternative question which lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply to the question: "Which of the following banking services do you currently use for First City Bank?" is an example of a(n)____________________ question.

Open-ended response questions are valuable at the beginning of personal interview sessions.

In a personal interview,asking general questions before asking specific questions in order to create less bias in the responses is known as the ____________________ technique.

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents,is known as a(n):

All of the following are disadvantages of open-ended response questions EXCEPT: