Exam 15: Questionnaire Design

"In light of the current economic crisis,do you agree or disagree that the President of the United States is doing a good job of managing the economy?" is an example of what type of question?

Which of the following are common ways of displaying questions on a computer screen?

Discuss layout issues with respect to Internet questionnaires,the tools used to assist respondents' navigation through the survey,and the alternative ways of displaying questions.

Variable piping software allows variables,such as answers from previous questions,to be inserted into unfolding questions in an Internet survey.

A fixed-alternative question in which the respondent is asked to check either " _____ Yes or _____ No" is an example of a(n)____________________ question.

The process of taking a questionnaire that has previously been translated from one language to another and having it translated back again by a second,independent translator is called ____________________.

When the respondent's answers to previous questions in a questionnaire create a bias in his or her answers to later questions,this is known as ____________________ bias.

A frequency-determination question allows the respondent to provide multiple answers to a single question.

Another term for fixed-alternative questions is ____ questions.

One advantage of open-ended response questions is the possibility that interviewer bias will affect the results.

A space-saving device within Internet surveys that allows the respondent to "click here" to see a set of possible choices in a list at that point in the survey is known as a:

Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current marketing problem?

Which of the following occurs when respondents believe that past events happened more recently than they actually did?

Asking general questions before specific questions in order to obtain unbiased responses is called the anchoring technique.

A question such as: "Have you ever received a speeding ticket? ____ Yes ____ No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question?

List the key decisions in questionnaire design.

In an Internet questionnaire,boxes where respondents can type in their own answers to questions are called ____________________.

"What is your favorite hobby,playing video games,or what?" is an example of what type of question?

A radio button is a message box that can be used to provide highlighted information.

When a respondent to an Internet survey has to click on the "NEXT" button at the bottom of the screen in order to continue to answer the questionnaire,this button is what type of button?