Exam 4: Writing a Business Plan

A competitor analysis should be included in the ________ section of a business plan.

According to the textbook, in the first meeting investors typically focus on:

Paul Hempken just spoke to an investor, who is interested in his business idea. Paul offered to send the investor a copy of his full business plan, but the investor asked for a short overview of the business plan instead. What portion of his business plan should Karen send the investor:

Which of the following is not an individual, group or institution that normally reads a company's business plan?

A business plan is important for two reasons: it forces the founding team to systematically think through every aspect of their new venture and:

Which of the following statements is incorrect regarding business plans?

Pam Andrews has decided to write a business plan that is intended to be read primarily by her staff, which will present a blueprint for her company's entire operation and will provide guidance to operational managers. Pam should write an:

The Savvy Entrepreneurial Firm feature for Chapter 4 focuses on three companies: Skullcandy, Zillow, and Riya. The overarching point of the feature is:

Why is the "management team and company structure" section of the business plan often given disproportionate weight among investors?

The facilities and equipment that a business needs should be described in the ________ section of its business plan.

The document that lays out specifically how much money a firm needs, where the money will come from, and what the money will be used for is referred to as a:

There are two primary audiences for a business plan: a firm's employees and:

Which of the following statements is incorrect regarding the marketing plan section of a business plan?

The first rule in making oral presentation is to be as creative as possible.

A ________, which is typically 25 to 35 pages long, works best for new ventures who are at the point where they need funding or financing.