Exam 15: Franchising
Exam 1: Introduction to Entrepreneurship75 Questions
Exam 2: Recognizing Opportunities and Generating Ideas75 Questions
Exam 3: Feasibility Analysis75 Questions
Exam 4: Writing a Business Plan75 Questions
Exam 5: Industry and Competitor Analysis75 Questions
Exam 6: Developing an Effective Business Model75 Questions
Exam 7: Preparing the Proper Ethical and Legal Foundation75 Questions
Exam 8: Assessing a New Venture's Financial Strength and Viability75 Questions
Exam 9: Building a New Venture Team75 Questions
Exam 10: Getting Financing or Funding75 Questions
Exam 11: Unique Marketing Issues75 Questions
Exam 12: The Importance of Intellectual Property75 Questions
Exam 13: Preparing for and Evaluating the Challenges of Growth75 Questions
Exam 14: Strategies for Firm Growth75 Questions
Exam 15: Franchising75 Questions
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A master franchisee, in addition to having the right to open and operate a specific number of locations in a particular area, also has the right to:
Free
(Multiple Choice)
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Correct Answer:
C
Franchising is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business to other business in exchange for:
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(Multiple Choice)
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Correct Answer:
A
Despite its advantages, franchising is not a popular form of business growth.
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(True/False)
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Correct Answer:
False
The people who buy franchises from master franchisees are typically called subfranchisees.
(True/False)
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Which of the following statement is incorrect regarding the franchisor-franchisee relationship?
(Multiple Choice)
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In a business format franchise, the franchisor provides a formula for doing business to the franchisee along with training, advertising, and other forms of assistance.
(True/False)
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College Nannies and Tutors, the company profiled in the opening feature for Chapter 15, was started by Joseph Keeley, a student at St. Thomas University in St. Paul, Minnesota. According to the feature, Keeley met Peter Lytle, the angel investor who funded his startup, at:
(Multiple Choice)
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In the context of international franchising, under a ________ franchise arrangement, the U.S. firm grants the rights to an individual or company (the master franchisee) to develop one or more franchise businesses and to license others to develop one or more franchise businesses within the country.
(Multiple Choice)
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The majority of franchisors are highly ethical individuals who are interested only in making a fair return on their investment.
(True/False)
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The business product and trademark franchise is a more popular approach to franchising than the business format franchise.
(True/False)
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While franchise agreements vary, each agreement typically contains the franchise agreement and:
(Multiple Choice)
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Franchisors are required by law to disclose all their costs in a document called the:
(Multiple Choice)
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According to a concept called ________ theory, it is more effective for the units of a growing chain to be run by franchises than by managers, because managers are usually paid a salary, and may not be as committed to the success of their individual units as franchisees, who are in effect the owners of the units they manage.
(Multiple Choice)
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Kim Baker just purchased the rights to develop multiple Curves International franchises in Australia. Kim just purchased a:
(Multiple Choice)
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Which of the following statements is incorrect regarding franchising?
(Multiple Choice)
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What is the difference between a product and trademark franchise and a business format franchise? Which type of franchise is most common for entrepreneurial firms?
(Essay)
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The people who buy franchises from master franchises are typically called:
(Multiple Choice)
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Which of the following is not an advantage of buying a franchise?
(Multiple Choice)
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