Exam 11: Gendered Media

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Define the following -Pathologizing the human body

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The process through which we perceive normal bodies and functions as pathologies,or something wrong.Examples provided in the text are eating disorders,body hair,and male loss of sexual virility.

Your Gendered Lives textbook reviews how women and men are portrayed in advertising.Discuss the portrayals of gender in this type of media.How influential are advertisements?

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Some key ideas appear below.Students might also draw from classroom discussion.If you showed the movie Killing us Softly,this question could be easily modified to include important ideas from this film as well. -Advertising underrepresents women and minorities. -Men are often portrayed as incompetent in caregiving and homemaking tasks.However,male voices are often used in voice-overs for products marketed towards women,reinforcing the idea of men as authorities. -Advertising plays a key role in promoting and pleasing others as foci of women's lives.They reinforce the idea that women need to change themselves in order to be beautiful and remain attractive to a romantic partner.By using certain products,women will make themselves irresistible to men. -Men are usually positioned above women and women are more frequently shown in varying states of undress,which nonverbally represents men as powerful and women as sexualized,vulnerable,and submissive. -Advertising for men often links products with hypermasculinity and violence. Advertising may be even more powerful than other forms of media because 1)we tend to think we are immune to it; 2)we see advertising messages repeatedly,and 3)a majority of ads emphasize visual images,which are less likely to be consciously analyzed than verbal claims.

Research has shown that if you are educated about and are aware of the impact,media will have little or no influence on you.

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About 10% of teens today shoot and share videos online.

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Define the following -Agenda-setting

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The most traditional stereotype of women in the media is

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Define the following -Media saturation

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Why is the concept of pathologizing the human body problematic?

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You're watching Mad Men and notice that Don Draper frequently drinks Canadian Club whisky.This is an example of

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Define the following -Gatekeeper

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Define the following -Cyberbullying

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Discuss messages rap and/or gangsta rap music contains about men and women.Do the media influence consumers? Finally,do you agree with Al Sharpton's request to the FCC to ban rappers who disrespect women? Why or why not?

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Advertising in the United States tends to present women as authority figures by using them for voice-overs in commercials.

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The dominant representation of men in the media is now sensitive,gentle,and in touch with their emotions.

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Cyberbullying has real,sometimes fatal consequences for its victims.

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Discuss three ways in which news media,including cable and network television news,magazines,and newspapers,promote stereotypical views of women and femininity and provide concrete examples to support your points.

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In what way are girls and women more likely to use social media than men and boys?

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Which of the following is true about media portrayals of men and women?

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Representations of male and female heroes were essentially equal in media coverage of 9/11 attacks on the United States.

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More than girls,boys use social media to actively construct identities and get responses from others.

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