Question 1

Which metaphors did powerful effects theorists use to describe media effects?

Accepted Answer

A)  Bullets and hypodermic needles 
B)  Cotton and silk 
C)  Sugar and salt 
D)  Colours and images 
E)  Coffee cups and glasses 
A)  Bullets and hypodermic needles 
B)  Cotton and silk 
C)  Sugar and salt 
D)  Colours and images 
E)  Coffee cups and glasses

Question 2

Paul Lazarsfeld found that voters were more influenced by

Accepted Answer

A)  newspapers. 
B)  radio. 
C)  television. 
D)  other people. 
E)  politicians. 
A)  newspapers. 
B)  radio. 
C)  television. 
D)  other people. 
E)  politicians.

Question 3

When media decide to cover certain issues and people,the media are engaging in

Accepted Answer

A)  agenda setting. 
B)  the hypodermic needle model. 
C)  two-step flow. 
D)  status conferral. 
E)  the magic bullet model. 
A)  agenda setting. 
B)  the hypodermic needle model. 
C)  two-step flow. 
D)  status conferral. 
E)  the magic bullet model.

Question 4

Which theory sees media violence as having a contributing role in violent behaviour,not as triggering it?

Accepted Answer

A)  Two-step flow theory 
B)  Catalytic theory 
C)  Bullet theory 
D)  Multistep flow theory 
E)  Status conferral theory 
A)  Two-step flow theory 
B)  Catalytic theory 
C)  Bullet theory 
D)  Multistep flow theory 
E)  Status conferral theory

Question 5

Studies have found as many as six violent acts per hour on prime-time network television.

Accepted Answer

A) True 
 B)False

Question 6

__________________ suggests that the media do not tell people what to think but tell them what to think about.

Accepted Answer

The answer of __________________ suggests that the media do not...

Question 7

Who articulated the agenda-setting theory?

Accepted Answer

A)  Hadley Cantril 
B)  Walter Lippmann 
C)  Robert Park 
D)  Paul Lazarsfeld 
E)  McCombs and Shaw 
A)  Hadley Cantril 
B)  Walter Lippmann 
C)  Robert Park 
D)  Paul Lazarsfeld 
E)  McCombs and Shaw

Question 8

Which term describes the breaking down of barriers between parents and children?

Accepted Answer

A)  Intergenerational eavesdropping 
B)  Old-young cooperation 
C)  Generational symmetry 
D)  Parent-child bonding 
E)  Multi-generationality 
A)  Intergenerational eavesdropping 
B)  Old-young cooperation 
C)  Generational symmetry 
D)  Parent-child bonding 
E)  Multi-generationality

Question 9

The media should bear all the blame for children having access to violent imagery.

Accepted Answer

A) True 
 B)False

Question 10

How does the CRTC address the threat of cultural imperialism?

Accepted Answer

A)  Content regulations 
B)  Exporting Canadian films and music 
C)  Extra subsidies 
D)  Censorship 
E)  Ban American programming 
A)  Content regulations 
B)  Exporting Canadian films and music 
C)  Extra subsidies 
D)  Censorship 
E)  Ban American programming

Question 11

Which is a kind of shorthand that facilitates communication?

Accepted Answer

A)  Micro-sizing 
B)  Codifying 
C)  Condensing 
D)  Role modelling 
E)  Stereotyping 
A)  Micro-sizing 
B)  Codifying 
C)  Condensing 
D)  Role modelling 
E)  Stereotyping

Question 12

The mass media can reflect lifestyles but cannot shape them.

Accepted Answer

A) True 
 B)False

Question 13

The __________________ theory argues the media do not have powerful immediate effects,but the effects over time can be profound.

Accepted Answer

The answer of The __________________ theory argues the media do...

Question 14

Only people in authority roles can be opinion leaders.

Accepted Answer

A) True 
 B)False

Question 15

Albert Bandura's Bobo doll studies were concerned with which issue?

Accepted Answer

A)  Kindness 
B)  Gender socialization 
C)  Westernization 
D)  Cultural imperialism 
E)  Violence 
A)  Kindness 
B)  Gender socialization 
C)  Westernization 
D)  Cultural imperialism 
E)  Violence

Question 16

Virginie Larivière asked for legislation that would reduce the level of violent programming on television.

Accepted Answer

A) True 
 B)False

Question 17

Which term describes the release of violent inclinations by seeing them portrayed?

Accepted Answer

A)  Seymour effect 
B)  Violent effect 
C)  Bullet effect 
D)  Cathartic effect 
E)  Observational effect 
A)  Seymour effect 
B)  Violent effect 
C)  Bullet effect 
D)  Cathartic effect 
E)  Observational effect

Question 18

Describe the different theories of media effects.Explain how each theory contributes to our understanding of media effects.

Accepted Answer

There are several different theories of

Question 19

The effects of the War of the Worlds broadcast were particularly amazing considering

Accepted Answer

A)  the Emergency Warning System had not gone off. 
B)  that H.G. Wells's story was part of U.S. high school curricula. 
C)  how well educated the U.S. population was in 1938. 
D)  scientific knowledge and understanding were so well understood at the time. 
E)  an announcer identified the program as fiction at four points. 
A)  the Emergency Warning System had not gone off. 
B)  that H.G. Wells's story was part of U.S. high school curricula. 
C)  how well educated the U.S. population was in 1938. 
D)  scientific knowledge and understanding were so well understood at the time. 
E)  an announcer identified the program as fiction at four points.

Question 20

When children see adult topics depicted on television,this is an example of __________________.

Accepted Answer

intergener

Which metaphors did powerful effects theorists use to describe media effects?

Paul Lazarsfeld found that voters were more influenced by

When media decide to cover certain issues and people,the media are engaging in

Which theory sees media violence as having a contributing role in violent behaviour,not as triggering it?

Studies have found as many as six violent acts per hour on prime-time network television.

__________________ suggests that the media do not tell people what to think but tell them what to think about.

Who articulated the agenda-setting theory?

Which term describes the breaking down of barriers between parents and children?

The media should bear all the blame for children having access to violent imagery.

How does the CRTC address the threat of cultural imperialism?

Which is a kind of shorthand that facilitates communication?

The mass media can reflect lifestyles but cannot shape them.

The __________________ theory argues the media do not have powerful immediate effects,but the effects over time can be profound.

Only people in authority roles can be opinion leaders.

Albert Bandura's Bobo doll studies were concerned with which issue?

Virginie Larivière asked for legislation that would reduce the level of violent programming on television.

Which term describes the release of violent inclinations by seeing them portrayed?

Describe the different theories of media effects.Explain how each theory contributes to our understanding of media effects.

The effects of the War of the Worlds broadcast were particularly amazing considering

When children see adult topics depicted on television,this is an example of __________________.

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Global Mass Media

Mass Media and Governance

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Exam 15: Media Effects

Which metaphors did powerful effects theorists use to describe media effects?

Paul Lazarsfeld found that voters were more influenced by

When media decide to cover certain issues and people,the media are engaging in

Which theory sees media violence as having a contributing role in violent behaviour,not as triggering it?

Studies have found as many as six violent acts per hour on prime-time network television.

__________________ suggests that the media do not tell people what to think but tell them what to think about.

Who articulated the agenda-setting theory?

Which term describes the breaking down of barriers between parents and children?

The media should bear all the blame for children having access to violent imagery.

How does the CRTC address the threat of cultural imperialism?

Which is a kind of shorthand that facilitates communication?

The mass media can reflect lifestyles but cannot shape them.

The __________________ theory argues the media do not have powerful immediate effects,but the effects over time can be profound.

Only people in authority roles can be opinion leaders.

Albert Bandura's Bobo doll studies were concerned with which issue?

Virginie Larivière asked for legislation that would reduce the level of violent programming on television.

Which term describes the release of violent inclinations by seeing them portrayed?

Describe the different theories of media effects.Explain how each theory contributes to our understanding of media effects.

The effects of the War of the Worlds broadcast were particularly amazing considering

When children see adult topics depicted on television,this is an example of __________________.

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Global Mass Media

Mass Media and Governance

Filters