Question 1

Which of the following refers to itself as the front page of the Internet?

Accepted Answer

A)  Reddit 
B)  Huffington Post 
C)  Flipboard 
D)  Buzzfeed 
A)  Reddit 
B)  Huffington Post 
C)  Flipboard 
D)  Buzzfeed

Question 2

What are the three different online business models that newspapers have employed since 1995?

Accepted Answer

Newspapers have developed three distinct

Question 3

Which of the following has the highest share of the e-book market?

Accepted Answer

A)  Amazon 
B)  Apple 
C)  Google 
D)  Barnes & Noble 
A)  Amazon 
B)  Apple 
C)  Google 
D)  Barnes & Noble

Question 4

Together Amazon and Apple account for ________ of the e-book market.

Accepted Answer

A)  65% 
B)  72% 
C)  87% 
D)  92% 
A)  65% 
B)  72% 
C)  87% 
D)  92%

Question 5

Which of the following types of online content is consumed by the highest percentage of U.S.Internet users

Accepted Answer

A)  digital audio 
B)  video 
C)  digital games 
D)  e-books 
A)  digital audio 
B)  video 
C)  digital games 
D)  e-books

Question 6

The majority of Americans who read newspapers online read them exclusively on mobile devices.

Accepted Answer

A) True 
 B)False

Question 7

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about the newspaper industry is not true?

Accepted Answer

A)  U.S. newspaper revenues totaled about $27.5 billion in 2017. 
B)  Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. 
C)  Social media sites have become a major source of unique visitors to online newspapers. 
D)  Newspaper circulation revenues have declined dramatically since 2000. 
A)  U.S. newspaper revenues totaled about $27.5 billion in 2017. 
B)  Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. 
C)  Social media sites have become a major source of unique visitors to online newspapers. 
D)  Newspaper circulation revenues have declined dramatically since 2000.

Question 9

Which of the following statements about e-sports is not true?

Accepted Answer

A)  Colleges are beginning to offer scholarships for players on their video game teams. 
B)  Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C)  E-sports tournaments routinely draw an online audience equal to professional football games. 
D)  The e-sport audience is predominantly composed of females between the ages of 21 and 34. 
A)  Colleges are beginning to offer scholarships for players on their video game teams. 
B)  Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C)  E-sports tournaments routinely draw an online audience equal to professional football games. 
D)  The e-sport audience is predominantly composed of females between the ages of 21 and 34.

Question 10

Explain the concept of media convergence.

Accepted Answer

The term media convergence refers to dig

Question 11

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

Accepted Answer

A)  Amazon 
B)  Google 
C)  Apple 
D)  Barnes & Noble 
A)  Amazon 
B)  Google 
C)  Apple 
D)  Barnes & Noble

Question 12

Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry?

Accepted Answer

A)  Washington Post 
B)  Time Magazine 
C)  The Atlantic Magazine 
D)  The New Yorker 
A)  Washington Post 
B)  Time Magazine 
C)  The Atlantic Magazine 
D)  The New Yorker

Question 13

Which of the following statements about the home entertainment industry is not true?

Accepted Answer

A)  Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. 
B)  The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C)  Both the television and movie industry share in home entertainment revenues. 
D)  Neither the television nor film industries have built an industry-wide Internet delivery system. 
A)  Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. 
B)  The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C)  Both the television and movie industry share in home entertainment revenues. 
D)  Neither the television nor film industries have built an industry-wide Internet delivery system.

Question 14

Vox is an example of the Digital First business model.

Accepted Answer

A) True 
 B)False

Question 15

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the structure of the U.S.media content industry.

Accepted Answer

The U.S.media content industry prior to

Question 17

Smartphones are an example of technological convergence.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements about the music industry is not true?

Accepted Answer

A)  Music industry revenues have decreased by 50% since 1999. 
B)  Digital revenues accounted for less than half of all U.S. music revenues in 2017. 
C)  It is still unclear if independent streaming music services have a viable business model. 
D)  Streaming music generated over 50% of all digital music sales in 2017. 
A)  Music industry revenues have decreased by 50% since 1999. 
B)  Digital revenues accounted for less than half of all U.S. music revenues in 2017. 
C)  It is still unclear if independent streaming music services have a viable business model. 
D)  Streaming music generated over 50% of all digital music sales in 2017.

Question 19

Which of the following is not a type of digital gamer?

Accepted Answer

A)  casual gamers 
B)  local gamers 
C)  social gamers 
D)  MMO gamers 
A)  casual gamers 
B)  local gamers 
C)  social gamers 
D)  MMO gamers

Question 20

House of Cards is an online TV series developed by which of the following?

Accepted Answer

A)  Amazon Studios 
B)  HBO 
C)  Netflix 
D)  Hulu 
A)  Amazon Studios 
B)  HBO 
C)  Netflix 
D)  Hulu

Which of the following refers to itself as the front page of the Internet?

What are the three different online business models that newspapers have employed since 1995?

Which of the following has the highest share of the e-book market?

Together Amazon and Apple account for ________ of the e-book market.

Which of the following types of online content is consumed by the highest percentage of U.S.Internet users

The majority of Americans who read newspapers online read them exclusively on mobile devices.

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

Which of the following statements about the newspaper industry is not true?

Which of the following statements about e-sports is not true?

Explain the concept of media convergence.

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry?

Which of the following statements about the home entertainment industry is not true?

Vox is an example of the Digital First business model.

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Discuss the structure of the U.S.media content industry.

Smartphones are an example of technological convergence.

Which of the following statements about the music industry is not true?

Which of the following is not a type of digital gamer?

House of Cards is an online TV series developed by which of the following?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Which of the following refers to itself as the front page of the Internet?

What are the three different online business models that newspapers have employed since 1995?

Which of the following has the highest share of the e-book market?

Together Amazon and Apple account for ________ of the e-book market.

Which of the following types of online content is consumed by the highest percentage of U.S.Internet users

The majority of Americans who read newspapers online read them exclusively on mobile devices.

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

Which of the following statements about the newspaper industry is not true?

Which of the following statements about e-sports is not true?

Explain the concept of media convergence.

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry?

Which of the following statements about the home entertainment industry is not true?

Vox is an example of the Digital First business model.

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Discuss the structure of the U.S.media content industry.

Smartphones are an example of technological convergence.

Which of the following statements about the music industry is not true?

Which of the following is not a type of digital gamer?

House of Cards is an online TV series developed by which of the following?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters