Question 1

All of the following are examples of technology convergence except:

Accepted Answer

A)  the iPad. 
B)  Amazon Books Publishing. 
C)  Apple TV. 
D)  smartphones. 
A)  the iPad. 
B)  Amazon Books Publishing. 
C)  Apple TV. 
D)  smartphones.

Question 2

Which streaming gaming channel was purchased by Amazon in 2015?

Accepted Answer

A)  Dailymotion 
B)  YouTube.com 
C)  Twitch.tv 
D)  Shield.nvidia.com 
A)  Dailymotion 
B)  YouTube.com 
C)  Twitch.tv 
D)  Shield.nvidia.com

Question 3

The average American adult spends twice as much time-consuming media than time spent at work.

Accepted Answer

A) True 
 B)False

Question 4

A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.

Accepted Answer

A)  sales 
B)  distribution 
C)  a la carte 
D)  freemium 
A)  sales 
B)  distribution 
C)  a la carte 
D)  freemium

Question 5

In 2017,digital games generated more than three times the amount of digital music revenues.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements about Millennials is not true?

Accepted Answer

A)  Millennials are more likely to have read a book in the past 12 months than older adults. 
B)  Millennials overwhelmingly prefer e-books to printed books. 
C)  Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. 
D)  Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon. 
A)  Millennials are more likely to have read a book in the past 12 months than older adults. 
B)  Millennials overwhelmingly prefer e-books to printed books. 
C)  Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. 
D)  Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.

Question 7

The a la carte revenue model allows users to pay only for what they use.

Accepted Answer

A) True 
 B)False

Question 8

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Accepted Answer

A)  14% 
B)  24% 
C)  34% 
D)  44% 
A)  14% 
B)  24% 
C)  34% 
D)  44%

Question 9

Which of the following is not a current trend in online content?

Accepted Answer

A)  Americans continue to spend more on streaming music than downloaded music. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  E-book sales growth slows. 
D)  Explosive growth of the mobile platform accelerates the transition to digital content. 
A)  Americans continue to spend more on streaming music than downloaded music. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  E-book sales growth slows. 
D)  Explosive growth of the mobile platform accelerates the transition to digital content.

Question 10

What is DRM and why is it used?

Accepted Answer

Digital rights management (DRM)refers to

Question 11

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv

Question 12

Which of the following happened during the time period when newspapers used a print-centric business model?

Accepted Answer

A)  Google launched its search engine. 
B)  Apple introduced the iPhone. 
C)  Facebook opened to the public. 
D)  The adoption of smartphones and tablets has grown rapidly. 
A)  Google launched its search engine. 
B)  Apple introduced the iPhone. 
C)  Facebook opened to the public. 
D)  The adoption of smartphones and tablets has grown rapidly.

Question 13

Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:

Accepted Answer

A)  3%. 
B)  5%. 
C)  7%. 
D)  9%. 
A)  3%. 
B)  5%. 
C)  7%. 
D)  9%.

Question 14

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

Accepted Answer

A)  dynamic pricing. 
B)  content convergence. 
C)  the release windows. 
D)  digital rights management. 
A)  dynamic pricing. 
B)  content convergence. 
C)  the release windows. 
D)  digital rights management.

Question 15

In the wholesale model of e-book distribution,pricing power is with the publisher.

Accepted Answer

A) True 
 B)False

Question 16

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements about the wholesale and agency models for selling books is not true?

Accepted Answer

A)  In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B)  Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C)  Amazon supports the agency model. 
D)  A result of the agency model was that Amazon's prices on e-books rose. 
A)  In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B)  Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C)  Amazon supports the agency model. 
D)  A result of the agency model was that Amazon's prices on e-books rose.

Question 18

Which of the following is not one of the top three players in e-book publishing?

Accepted Answer

A)  Barnes & Noble 
B)  Apple 
C)  Amazon 
D)  Google 
A)  Barnes & Noble 
B)  Apple 
C)  Amazon 
D)  Google

Question 19

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Accepted Answer

A)  aggregation. 
B)  repackaging. 
C)  media transformation. 
D)  industry convergence. 
A)  aggregation. 
B)  repackaging. 
C)  media transformation. 
D)  industry convergence.

Question 20

Which of the following statements about piracy in the movie and television industry is not true?

Accepted Answer

A)  Piracy still remains a threat to the movie and television industry. 
B)  The most common method of piracy uses bit cyberlockers/file hosting sites. 
C)  The monetary amount the movie industry loses as a result of piracy is unknown. 
D)  Public interest in pirated movies in the United States is declining. 
A)  Piracy still remains a threat to the movie and television industry. 
B)  The most common method of piracy uses bit cyberlockers/file hosting sites. 
C)  The monetary amount the movie industry loses as a result of piracy is unknown. 
D)  Public interest in pirated movies in the United States is declining.

All of the following are examples of technology convergence except:

Which streaming gaming channel was purchased by Amazon in 2015?

The average American adult spends twice as much time-consuming media than time spent at work.

A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.

In 2017,digital games generated more than three times the amount of digital music revenues.

Which of the following statements about Millennials is not true?

The a la carte revenue model allows users to pay only for what they use.

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Which of the following is not a current trend in online content?

What is DRM and why is it used?

Describe the three basic revenue models for digital content delivery.

Which of the following happened during the time period when newspapers used a print-centric business model?

Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

In the wholesale model of e-book distribution,pricing power is with the publisher.

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

Which of the following statements about the wholesale and agency models for selling books is not true?

Which of the following is not one of the top three players in e-book publishing?

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Which of the following statements about piracy in the movie and television industry is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

All of the following are examples of technology convergence except:

Which streaming gaming channel was purchased by Amazon in 2015?

The average American adult spends twice as much time-consuming media than time spent at work.

A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.

In 2017,digital games generated more than three times the amount of digital music revenues.

Which of the following statements about Millennials is not true?

The a la carte revenue model allows users to pay only for what they use.

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Which of the following is not a current trend in online content?

What is DRM and why is it used?

Describe the three basic revenue models for digital content delivery.

Which of the following happened during the time period when newspapers used a print-centric business model?

Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

In the wholesale model of e-book distribution,pricing power is with the publisher.

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

Which of the following statements about the wholesale and agency models for selling books is not true?

Which of the following is not one of the top three players in e-book publishing?

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Which of the following statements about piracy in the movie and television industry is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters