Question 1

Which of the following companies uses a transaction fee revenue model?

Accepted Answer

A)  Yahoo 
B)  E*Trade 
C)  Twitter 
D)  Birchbox 
A)  Yahoo 
B)  E*Trade 
C)  Twitter 
D)  Birchbox

Question 2

Define elevator pitch and describe its key elements.

Accepted Answer

An elevator pitch is a short two-to-thre

Question 3

The Seam is an example of a(n):

Accepted Answer

A)  private industrial network. 
B)  exchange. 
C)  industry consortium. 
D)  e-distributor. 
A)  private industrial network. 
B)  exchange. 
C)  industry consortium. 
D)  e-distributor.

Question 4

A ________ specifically details how you plan to find customers and to sell your product.

Accepted Answer

A)  sales analysis 
B)  business plan 
C)  competitive strategy 
D)  market strategy 
A)  sales analysis 
B)  business plan 
C)  competitive strategy 
D)  market strategy

Question 5

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

Accepted Answer

A)  scope 
B)  differentiation 
C)  commoditization 
D)  focus 
A)  scope 
B)  differentiation 
C)  commoditization 
D)  focus

Question 6

Portals primarily generate revenue in all of the following ways except:

Accepted Answer

A)  charging advertisers for ad placement. 
B)  collecting transaction fees. 
C)  sales of goods. 
D)  charging subscription fees. 
A)  charging advertisers for ad placement. 
B)  collecting transaction fees. 
C)  sales of goods. 
D)  charging subscription fees.

Question 7

Define value chain and explain the difference between a firm value chain,an industry value chain,and a value web.

Accepted Answer

A value chain is the set of activities p

Question 8

The financial services,travel services,and job placement services industries typically use the ________ business model.

Accepted Answer

A)  community provider 
B)  transaction broker 
C)  market creator 
D)  e-tailer 
A)  community provider 
B)  transaction broker 
C)  market creator 
D)  e-tailer

Question 9

All of the following can be considered a direct or indirect competitor of Amazon except:

Accepted Answer

A)  eBay. 
B)  Apple's iTunes Store. 
C)  Walmart. 
D)  Priceline. 
A)  eBay. 
B)  Apple's iTunes Store. 
C)  Walmart. 
D)  Priceline.

Question 10

In 2018,the overall retail market in the United States was estimated to be about:

Accepted Answer

A)  $53 trillion. 
B)  $5.3 trillion. 
C)  $530 billion. 
D)  $53 billion. 
A)  $53 trillion. 
B)  $5.3 trillion. 
C)  $530 billion. 
D)  $53 billion.

Question 11

Which of the following involves a company giving away a certain level of product or service without charge,but then charging a fee for premium levels of the product or service?

Accepted Answer

A)  advertising revenue model 
B)  subscription revenue model 
C)  freemium strategy 
D)  premium strategy 
A)  advertising revenue model 
B)  subscription revenue model 
C)  freemium strategy 
D)  premium strategy

Question 12

Scale economies are efficiencies that result from increasing the size of the business.

Accepted Answer

A) True 
 B)False

Question 13

What is a B2B exchange,and what benefits do they offer? Given those benefits,why are they currently only a small part of the overall B2B picture?

Accepted Answer

An exchange is an independent digital ma

Question 14

Who are the e-commerce enablers and why are they important?

Accepted Answer

E-commerce enablers provide the hardware

Question 15

Which of the following gives a business model the most credibility with outside investors?

Accepted Answer

A)  the firm's management team 
B)  the firm's value proposition 
C)  the firm's market opportunity 
D)  the firm's market strategy 
A)  the firm's management team 
B)  the firm's value proposition 
C)  the firm's market opportunity 
D)  the firm's market strategy

Question 16

________ technologies are technologies that enable the incremental improvement of products and services.

Accepted Answer

A)  Sustaining 
B)  Differentiating 
C)  Disruptive 
D)  Commodity 
A)  Sustaining 
B)  Differentiating 
C)  Disruptive 
D)  Commodity

Question 17

A firm's ________ describes how a firm will produce a superior return on invested capital.

Accepted Answer

A)  value proposition 
B)  revenue model 
C)  market strategy 
D)  competitive advantage 
A)  value proposition 
B)  revenue model 
C)  market strategy 
D)  competitive advantage

Question 18

Which of the following is not a variation of the e-tailer business model?

Accepted Answer

A)  bricks-and-clicks 
B)  virtual merchant 
C)  market creator 
D)  manufacturer-direct 
A)  bricks-and-clicks 
B)  virtual merchant 
C)  market creator 
D)  manufacturer-direct

Question 19

The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a key element of an elevator pitch?

Accepted Answer

A)  exit strategy 
B)  growth metrics 
C)  legal structure 
D)  market opportunity 
A)  exit strategy 
B)  growth metrics 
C)  legal structure 
D)  market opportunity

Which of the following companies uses a transaction fee revenue model?

Define elevator pitch and describe its key elements.

The Seam is an example of a(n):

A ________ specifically details how you plan to find customers and to sell your product.

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

Portals primarily generate revenue in all of the following ways except:

Define value chain and explain the difference between a firm value chain,an industry value chain,and a value web.

The financial services,travel services,and job placement services industries typically use the ________ business model.

All of the following can be considered a direct or indirect competitor of Amazon except:

In 2018,the overall retail market in the United States was estimated to be about:

Which of the following involves a company giving away a certain level of product or service without charge,but then charging a fee for premium levels of the product or service?

Scale economies are efficiencies that result from increasing the size of the business.

What is a B2B exchange,and what benefits do they offer? Given those benefits,why are they currently only a small part of the overall B2B picture?

Who are the e-commerce enablers and why are they important?

Which of the following gives a business model the most credibility with outside investors?

________ technologies are technologies that enable the incremental improvement of products and services.

A firm's ________ describes how a firm will produce a superior return on invested capital.

Which of the following is not a variation of the e-tailer business model?

The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.

Which of the following is not a key element of an elevator pitch?

The Revolution Is Just Beginning

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

Which of the following companies uses a transaction fee revenue model?

Define elevator pitch and describe its key elements.

The Seam is an example of a(n):

A ________ specifically details how you plan to find customers and to sell your product.

A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

Portals primarily generate revenue in all of the following ways except:

Define value chain and explain the difference between a firm value chain,an industry value chain,and a value web.

The financial services,travel services,and job placement services industries typically use the ________ business model.

All of the following can be considered a direct or indirect competitor of Amazon except:

In 2018,the overall retail market in the United States was estimated to be about:

Which of the following involves a company giving away a certain level of product or service without charge,but then charging a fee for premium levels of the product or service?

Scale economies are efficiencies that result from increasing the size of the business.

What is a B2B exchange,and what benefits do they offer? Given those benefits,why are they currently only a small part of the overall B2B picture?

Who are the e-commerce enablers and why are they important?

Which of the following gives a business model the most credibility with outside investors?

________ technologies are technologies that enable the incremental improvement of products and services.

A firm's ________ describes how a firm will produce a superior return on invested capital.

Which of the following is not a variation of the e-tailer business model?

The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.

Which of the following is not a key element of an elevator pitch?

The Revolution Is Just Beginning

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters