Question 1

When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.

Accepted Answer

A) growth in gross domestic product 
B) percentage of a market's population in the middle class 
C) gross domestic product at purchasing power parity 
D) amount of energy the total population produces 
A) growth in gross domestic product 
B) percentage of a market's population in the middle class 
C) gross domestic product at purchasing power parity 
D) amount of energy the total population produces

Question 2

The first step in the screening of potential markets is an assessment of the national business environment.

Accepted Answer

A) True 
 B)False

Question 3

Chong's analysis of international markets
John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets.
-Which of the following stages of the market-screening process would require John to visit a potential market personally?

Accepted Answer

A) assessment of the national business environment 
B) selection of the market 
C) identification of the basic appeal for markets 
D) measurement of market potential 
A) assessment of the national business environment 
B) selection of the market 
C) identification of the basic appeal for markets 
D) measurement of market potential

Question 4

Discuss the importance of field trips in last stage of the market-screening process.How do trade shows and trade missions help companies conducting primary international research?

Accepted Answer

In the fourth stage of the process of sc

Question 5

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

Accepted Answer

A) focus group 
B) literature review 
C) consumer panel 
D) brainstorming session 
A) focus group 
B) literature review 
C) consumer panel 
D) brainstorming session

Question 6

Small and medium-sized companies often find trade missions very appealing because ________.

Accepted Answer

A) it gives companies an opportunity to visit new places 
B) such trips are usually cheap even for the smallest of businesses 
C) it provides access to important business officials and executives 
D) it helps companies analyze the strategies of all major competitors 
A) it gives companies an opportunity to visit new places 
B) such trips are usually cheap even for the smallest of businesses 
C) it provides access to important business officials and executives 
D) it helps companies analyze the strategies of all major competitors

Question 7

When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.

Accepted Answer

A) per capita private consumption 
B) GDP 
C) total population 
D) percentage of a market's population in the middle class 
A) per capita private consumption 
B) GDP 
C) total population 
D) percentage of a market's population in the middle class

Question 8

Indy Bats LLC
Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies.
-To estimate an emerging market's openness,Matt could analyze its ________.

Accepted Answer

A) market receptivity 
B) differentiation strategy 
C) commercial infrastructure 
D) country risk 
A) market receptivity 
B) differentiation strategy 
C) commercial infrastructure 
D) country risk

Question 9

Chong's analysis of international markets
John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets.
-The income-elasticity coefficient for Zulu doll is 1.2,which means the demand for Zulu doll will ________.

Accepted Answer

A) increase 1.2 percent for every 1.0 percent increase in income 
B) decrease 1.0 percent for every 1.2 percent increase in income 
C) decrease 1.2 percent for every 1.0 percent increase in income 
D) remain stagnant since 1.2 is the equilibrium value 
A) increase 1.2 percent for every 1.0 percent increase in income 
B) decrease 1.0 percent for every 1.2 percent increase in income 
C) decrease 1.2 percent for every 1.0 percent increase in income 
D) remain stagnant since 1.2 is the equilibrium value

Question 10

Volatile currency values make it easier for firms to predict future earnings accurately in terms of the home-country currency.

Accepted Answer

A) True 
 B)False

Question 11

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

Accepted Answer

The main variables commonly included in

Question 12

The first step in the screening process for potential markets and sites is to ________.

Accepted Answer

A) select a favorable market or site 
B) measure the market or site potential 
C) identify the basic appeal of a market 
D) assess the national business environment 
A) select a favorable market or site 
B) measure the market or site potential 
C) identify the basic appeal of a market 
D) assess the national business environment

Question 13

Food and utilities are examples of income-inelastic products.

Accepted Answer

A) True 
 B)False

Question 14

It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.

Accepted Answer

A) collectivist 
B) masculine 
C) low uncertainty avoidance 
D) long term oriented 
A) collectivist 
B) masculine 
C) low uncertainty avoidance 
D) long term oriented

Question 15

Discuss how companies identify the basic appeal for products when screening a potential market,and explain how international organizations provide the essential information to researchers.

Accepted Answer

Determining Basic Demand-The first step

Question 16

Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following steps of the market screening process involves an evaluation of the government bureaucracy?

Accepted Answer

A) identification of basic appeal of a market 
B) assessment of the national business environment 
C) measurement of market or site potential 
D) selection of the market or site 
A) identification of basic appeal of a market 
B) assessment of the national business environment 
C) measurement of market or site potential 
D) selection of the market or site

Question 18

When creating a market-potential indicator for an emerging market,an estimate of the wealth or buying power of a market can be formed by examining the ________.

Accepted Answer

A) market intensity 
B) market growth rate 
C) market size 
D) market receptivity 
A) market intensity 
B) market growth rate 
C) market size 
D) market receptivity

Question 19

Which of the following is a source of secondary data for conducting international market research?

Accepted Answer

A) surveys 
B) interviews 
C) focus groups 
D) trade associations 
A) surveys 
B) interviews 
C) focus groups 
D) trade associations

Question 20

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

Accepted Answer

A) market size 
B) market intensity 
C) commercial infrastructure 
D) economic freedom 
A) market size 
B) market intensity 
C) commercial infrastructure 
D) economic freedom

When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.

The first step in the screening of potential markets is an assessment of the national business environment.

Discuss the importance of field trips in last stage of the market-screening process.How do trade shows and trade missions help companies conducting primary international research?

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

Small and medium-sized companies often find trade missions very appealing because ________.

When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.

Volatile currency values make it easier for firms to predict future earnings accurately in terms of the home-country currency.

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

The first step in the screening process for potential markets and sites is to ________.

Food and utilities are examples of income-inelastic products.

It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.

Discuss how companies identify the basic appeal for products when screening a potential market,and explain how international organizations provide the essential information to researchers.

Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences.

Which of the following steps of the market screening process involves an evaluation of the government bureaucracy?

When creating a market-potential indicator for an emerging market,an estimate of the wealth or buying power of a market can be formed by examining the ________.

Which of the following is a source of secondary data for conducting international market research?

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters

Exam 12: Analyzing International Opportunities

When creating a market-potential indicator for an emerging market,market consumption capacity is often estimated from the ________.

The first step in the screening of potential markets is an assessment of the national business environment.

Discuss the importance of field trips in last stage of the market-screening process.How do trade shows and trade missions help companies conducting primary international research?

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

Small and medium-sized companies often find trade missions very appealing because ________.

When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.

Volatile currency values make it easier for firms to predict future earnings accurately in terms of the home-country currency.

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

The first step in the screening process for potential markets and sites is to ________.

Food and utilities are examples of income-inelastic products.

It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.

Discuss how companies identify the basic appeal for products when screening a potential market,and explain how international organizations provide the essential information to researchers.

Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences.

Which of the following steps of the market screening process involves an evaluation of the government bureaucracy?

When creating a market-potential indicator for an emerging market,an estimate of the wealth or buying power of a market can be formed by examining the ________.

Which of the following is a source of secondary data for conducting international market research?

When developing a market-potential indicator for an emerging market,the ________ factor attempts to assess channels of distribution and communication.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters