Exam 12: Analyzing International Opportunities

Which of the following stages of the market or site screening process involves competitor analysis?

Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.

The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country.Which of the following difficulties associated with conducting international market research does this scenario illustrate?

A(n)________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

Some researches consist of errors due to misinterpretations by foreign language interpreters.Which of the following difficulties associated with conducting international market research does this example signify?

The process of obtaining information that already exists within the company is called secondary market research.

A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population.

Developing a market-potential indicator for an emerging market is useful for a company planning on ________.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?

An exhibition at which members of an industry showcase their latest products,study activities of rivals,and examine recent trends and opportunities is called a(n)________.

While assessing the market potential of emerging markets,market consumption capacity is generally obtained through estimates of energy consumption.

When creating a market-potential indicator for an emerging market,________ is estimated by determining a nation's volume of international trade as a percentage of GDP.

What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

Which of the following will most likely force international companies to cancel proposed investments?

Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation. -Which of the following would be most appropriate for conducting primary market research on attitudes,behaviors,and purchasing habits in Country B?

Explain why the availability of data is a challenge when conducting international research.How do interviews and focus groups help in the availability of data?

The single greatest disadvantage of survey research is that it provides access to only a small amount of data in a single sweep.

Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation. -Which of the following would be the least expensive method in terms of both time and money,for conducting a market research in Country C?

Research in which people record information in personal diaries on their attitudes,behaviors,or purchasing habits is called a ________.