Exam 12: Analyzing International Opportunities

Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation. -If Susan wants to obtain information in the least expensive way,she should use ________.

The first step in the identification of potential markets is an assessment of the basic demand for a product.

Which of the following steps of the market screening process involves the determination of a product's income elasticity?

The process of collecting and analyzing original data and applying the results to current research needs is called primary market research.

________ is relatively inexpensive because it has already been collected,analyzed,and summarized by another party.

Which of the following steps of the market screening process involves the analysis of the quality of workforce,materials,and infrastructure?

An ongoing process of gathering,analyzing,and dispensing information for tactical or strategic purposes is called ________.

If the income-elasticity coefficient for coffee is 0.5,the demand for coffee will ________.

Chong's analysis of international markets John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets. -When screening a potential market,which of the following would you advise John to do first?

During which stage of the market or site screening process do managers normally want to visit locations?

The potential to conduct written surveys is independent of the literacy rates among the local population.

Secondary data tends to be very expensive because it has already been analyzed and summarized by another party.

Which of the following government regulations or actions would indicate that a government is quite receptive to international trade and investment?

Industry data cannot indicate how individuals feel about a company or its products.

A typical industry analysis includes the ________.

What is primary market research? Describe any four primary market research methods.

A product for which demand increases more relative to an increase in income has an income-elasticity coefficient less than 1.

Indy Bats LLC Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies. -For several emerging markets,Matt has collected data on the number of telephones,TVs,and fax machines per capita,and population per retail outlet,which assesses the ________.

The sensitivity of demand for a product relative to changes in income is called ________.

Chong's analysis of international markets John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets. -Which stage of the market-screening process is John involved in,while examining government regulations and bureaucracy in a market?