Exam 14: Survey Research

If relevant characteristics of a population are known, a researcher can draw a ____ sample that may be more representative of the population than a simple random sample.

The total population of teachers in a school system consists of 25 percent elementary, 30 percent middle school, and 45 percent secondary.A researcher selects a random sample of 60 teachers, made up of 15 elementary, 18 middle school, and 27 high school teachers.This is an example of

To obtain data in a survey, a mailed questionnaire has been used.Would you advise the researcher to follow up some of those in the sample who failed to respond to the questionnaire?

In a sample of 100 teenagers, 80 reported that they were in favor of an increase in the minimum wage and 20 were against it because they feared a loss of available jobs.Based on this sample, find the .95 confidence interval for the true proportion in the population of teenagers who would favor an increase in the minimum wage.

Exhibit 14-2: Choose the appropriate type of survey technique to use for each of the following considerations. -Refer to Exhibit 14-2.The researcher has very little money to conduct the survey.

The cover letter for a questionnaire survey should

Compared with a longitudinal survey, an important advantage of a cross-sectional survey is

If a binomial distribution has p =.65, then q =

What are the primary benefits of conducting a mailed questionnaire compared to interviews?

Compare and contrast the advantages and the disadvantages of the different data collection methods used in survey research.

Describe the different types of interview techniques used to gather data.Explain why a researcher might choose a particular technique based on different circumstances and describe the advantages and disadvantages of each.

The principal of a school wants an exact count of how many computers are in the building.The type of survey that should be done is

Loss of subjects is most serious in ____ surveys.

List the components that should be covered in a survey cover letter.

The most serious problem associated with the use of a mailed questionnaire in research is

What are some considerations a researcher should attend to when developing the format of a mailed questionnaire?

A representative sample for survey research should

A survey question whose relevancy depends on the answer to a previous question is called a(n) ____ question.

What are the four phases a researcher must move a respondent through and what are some aspects of survey design that might affect the respondent at each phase?

The main objection to using anonymous questionnaires is that they