Question 1

To check for bias, a researcher may interview a small random sample of non-respondents.This sample of non-respondents is called a

Accepted Answer

A)  matrix sample. 
B)  double-dipped sample. 
C)  non-probability sample. 
D)  double-blind sample. 
E)  convenience sample. 
A)  matrix sample. 
B)  double-dipped sample. 
C)  non-probability sample. 
D)  double-blind sample. 
E)  convenience sample. B

Question 2

Which of the following is not recommended for prompting returns of mailed questionnaires?

Accepted Answer

A)  Include a cover letter explaining the purpose of the study 
B)  Ask questions the respondent will view as being significant. 
C)  Select respondents who are not personally involved in the matter being surveyed. 
D)  Request the questionnaire be returned by a particular date. 
A)  Include a cover letter explaining the purpose of the study 
B)  Ask questions the respondent will view as being significant. 
C)  Select respondents who are not personally involved in the matter being surveyed. 
D)  Request the questionnaire be returned by a particular date. C

Question 3

The main advantage of the interview is the

Accepted Answer

A)  cost. 
B)  adaptability. 
C)  minimal time required for gathering data. 
D)  ease of construction of the interview schedule. 
A)  cost. 
B)  adaptability. 
C)  minimal time required for gathering data. 
D)  ease of construction of the interview schedule. B

Question 4

The instrument most likely to minimize the social desirability bias in a survey of the parents of a large school district.

Accepted Answer

A)  personal interview 
B)  telephone interview 
C)  mailed questionnaire 
D)  directly administered questionnaire 
A)  personal interview 
B)  telephone interview 
C)  mailed questionnaire 
D)  directly administered questionnaire

Question 5

The following is an example of what type of survey item? What is the major problem you have encountered in using technology?

Accepted Answer

A)  Likert-type item 
B)  Checklist 
C)  Ranking items 
D)  Scaled items 
E)  Completion 
A)  Likert-type item 
B)  Checklist 
C)  Ranking items 
D)  Scaled items 
E)  Completion

Question 6

The 2000 graduating class of UC-Berkeley has been sampled every four years to gather attitude data and information on career development.This is an example of a ____ survey.

Accepted Answer

A)  cohort 
B)  panel 
C)  trend 
D)  cross-sectional 
A)  cohort 
B)  panel 
C)  trend 
D)  cross-sectional

Question 7

Which of the following is NOT typically included in a cover letter accompanying a mailed questionnaire?

Accepted Answer

A)  The purpose of the study 
B)  The importance of the study 
C)  Request for a return of questionnaire by a specified date 
D)  The number of people chosen to receive the questionnaire 
A)  The purpose of the study 
B)  The importance of the study 
C)  Request for a return of questionnaire by a specified date 
D)  The number of people chosen to receive the questionnaire

Question 8

The first step in conducting survey research is to

Accepted Answer

A)  select the sample. 
B)  determine the purpose of the survey. 
C)  construct a questionnaire on interview items. 
D)  define the population to be surveyed. 
A)  select the sample. 
B)  determine the purpose of the survey. 
C)  construct a questionnaire on interview items. 
D)  define the population to be surveyed.

Question 9

A researcher has a low percentage of returns from a questionnaire, even after three follow-up attempts.The researcher should

Accepted Answer

A)  draw conclusions on the basis of the respondents. 
B)  select another sample to receive the questionnaire. 
C)  select a random sample of the nonrespondents and interview them. 
D)  select another sample from the population and do a telephone interview. 
A)  draw conclusions on the basis of the respondents. 
B)  select another sample to receive the questionnaire. 
C)  select a random sample of the nonrespondents and interview them. 
D)  select another sample from the population and do a telephone interview.

Question 10

Exhibit 14-1: Identify the type of item used in surveys in the examples shown.
-Refer to Exhibit 14-1.I prefer classical music to any other type of music.

Accepted Answer

A)  Completion 
B)  Checklist 
C)  Scaled 
D)  Ranking 
E)  Likert-type 
A)  Completion 
B)  Checklist 
C)  Scaled 
D)  Ranking 
E)  Likert-type

Question 11

A sample survey of intangibles typically is used instead of a census of intangibles because

Accepted Answer

A)  collecting information from a population may be excessively expensive in terms of time and money. 
B)  it is often impossible to collect information on all people in a population. 
C)  a representative sample reflects the characteristics of the population within a well-defined margin of error. 
D)  All of these are true. 
A)  collecting information from a population may be excessively expensive in terms of time and money. 
B)  it is often impossible to collect information on all people in a population. 
C)  a representative sample reflects the characteristics of the population within a well-defined margin of error. 
D)  All of these are true.

Question 12

Describe the difference between longitudinal and cross-sectional surveys and provide examples of the different types of longitudinal surveys that might be used.

Accepted Answer

Longitudinal surveys and cross-sectional

Question 13

The instrument most appropriate to collect attitude data from the 4,000 freshman students who come to campus for orientation.

Accepted Answer

A)  personal interview 
B)  telephone interview 
C)  mailed or electronic questionnaire 
D)  directly administered questionnaire 
A)  personal interview 
B)  telephone interview 
C)  mailed or electronic questionnaire 
D)  directly administered questionnaire

Question 14

Explain the different types of surveys classified according to focus and scope.

Accepted Answer

Surveys can be classified according to t

Question 15

For the following item, which suggestion for constructing questionnaires is violated? "Do you believe that NAFFA will have a deleterious effect on business in Indiana?"

Accepted Answer

A)  Phrase items so as to avoid bias or prejudice that might predetermine a respondent's answer. 
B)  Phrase items so that every respondent can understand them. 
C)  Phrase items so as to elicit unambiguous answers. 
D)  Avoid questions that might elicit reactions of suspicion, embarrassment, or hostility in the respondent. 
A)  Phrase items so as to avoid bias or prejudice that might predetermine a respondent's answer. 
B)  Phrase items so that every respondent can understand them. 
C)  Phrase items so as to elicit unambiguous answers. 
D)  Avoid questions that might elicit reactions of suspicion, embarrassment, or hostility in the respondent.

Question 16

Exhibit 14-1: Identify the type of item used in surveys in the examples shown.
-Refer to Exhibit 14-1.What is your favorite type of music?

Accepted Answer

A)  Completion 
B)  Checklist 
C)  Scaled 
D)  Ranking 
E)  Likert-type 
A)  Completion 
B)  Checklist 
C)  Scaled 
D)  Ranking 
E)  Likert-type

Question 17

Explain the advantages and disadvantages of open-ended versus closed-ended survey items.

Accepted Answer

Open-ended survey items allow respondent

Question 18

The following is an example of what type of survey item? How would you rate your students' computer skills?
$\begin{array}{lccc}
 ----& \text { Very poor} & ----& \text { More than adequat } \
----& \text { Less than adequate }& ----& \text { Excellent } \
----& \text { Adequate }
\end{array}$

Accepted Answer

A)  Likert-type item 
B)  Checklist 
C)  Ranking items 
D)  Scaled items 
E)  Completion 
A)  Likert-type item 
B)  Checklist 
C)  Ranking items 
D)  Scaled items 
E)  Completion

Question 19

In reporting the findings of a sample survey using a mailed questionnaire, one should always include

Accepted Answer

A)  percentage of respondents among those receiving the questionnaire. 
B)  percentage of the respondents giving each response on the questionnaire. 
C)  size of the target population. 
D)  a and b 
E)  b and c 
A)  percentage of respondents among those receiving the questionnaire. 
B)  percentage of the respondents giving each response on the questionnaire. 
C)  size of the target population. 
D)  a and b 
E)  b and c

Question 20

A listing of all the elements in a population from which the actual sample may be drawn is called the

Accepted Answer

A)  sampling stratum. 
B)  sampling frame. 
C)  target population. 
D)  sampling quota. 
A)  sampling stratum. 
B)  sampling frame. 
C)  target population. 
D)  sampling quota.

Exam 14: Survey Research

To check for bias, a researcher may interview a small random sample of non-respondents.This sample of non-respondents is called a

Which of the following is not recommended for prompting returns of mailed questionnaires?

The main advantage of the interview is the

The instrument most likely to minimize the social desirability bias in a survey of the parents of a large school district.

The following is an example of what type of survey item? What is the major problem you have encountered in using technology?

The 2000 graduating class of UC-Berkeley has been sampled every four years to gather attitude data and information on career development.This is an example of a ____ survey.

Which of the following is NOT typically included in a cover letter accompanying a mailed questionnaire?

The first step in conducting survey research is to

A researcher has a low percentage of returns from a questionnaire, even after three follow-up attempts.The researcher should

Exhibit 14-1: Identify the type of item used in surveys in the examples shown. -Refer to Exhibit 14-1.I prefer classical music to any other type of music.

A sample survey of intangibles typically is used instead of a census of intangibles because

Describe the difference between longitudinal and cross-sectional surveys and provide examples of the different types of longitudinal surveys that might be used.

The instrument most appropriate to collect attitude data from the 4,000 freshman students who come to campus for orientation.

Explain the different types of surveys classified according to focus and scope.

For the following item, which suggestion for constructing questionnaires is violated? "Do you believe that NAFFA will have a deleterious effect on business in Indiana?"

Exhibit 14-1: Identify the type of item used in surveys in the examples shown. -Refer to Exhibit 14-1.What is your favorite type of music?

Explain the advantages and disadvantages of open-ended versus closed-ended survey items.

The following is an example of what type of survey item? How would you rate your students' computer skills? ---- Very poor ---- More than adequat ---- Less than adequate ---- Excellent ---- Adequate

In reporting the findings of a sample survey using a mailed questionnaire, one should always include

A listing of all the elements in a population from which the actual sample may be drawn is called the

The Nature of Scientific Inquiry

The Scientific Approach in Education

he Research Problem

Reviewing the Literature

The Hypothesis

Descriptive Statistics

Sampling and Inferential Statistics

Tools of Research

Validity and Reliability

Experimental Research

Experimental Research Design

Ex Post Facto Research

Correlation Research

Defining and Designing Qualitative Research

Types of Qualitative Research

Analyzing and Reporting Qualitative Research

Action Research

Mixed Methods Research

Guidelines for Writing Research Proposals

Interpreting and Reporting Results of Quantitative Research

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