Question 1

Issues regarding potential threat from substitute products in a market are addressed in ________.

Accepted Answer

A) security analysis 
B) technical analysis 
C) product fit analysis 
D) competitor analysis 
A) security analysis 
B) technical analysis 
C) product fit analysis 
D) competitor analysis

Question 2

The first step in the screening process for potential markets and sites is to ________.

Accepted Answer

A) select a favorable market or site 
B) measure the market or site potential 
C) identify the basic appeal of a market 
D) assess the national business environment 
A) select a favorable market or site 
B) measure the market or site potential 
C) identify the basic appeal of a market 
D) assess the national business environment

Question 3

When developing a market-potential indicator for an emerging market,the size of the market is typically estimated from the nation's ________.

Accepted Answer

A) income elasticity 
B) GDP 
C) total population 
D) GDP at purchasing power parity 
A) income elasticity 
B) GDP 
C) total population 
D) GDP at purchasing power parity

Question 4

Secondary data tends to be very expensive because it has already been analyzed and summarized by another party.

Accepted Answer

A) True 
 B)False

Question 5

Industry data cannot indicate how individuals feel about a company or its products.

Accepted Answer

A) True 
 B)False

Question 6

Scenario: Chong's analysis of international markets
John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets.
-The income-elasticity coefficient for Zulu doll is 1.2,which means the demand for Zulu doll will ________.

Accepted Answer

A) increase 1.2 percent for every 1.0 percent increase in income 
B) decrease 1.0 percent for every 1.2 percent increase in income 
C) decrease 1.2 percent for every 1.0 percent increase in income 
D) remain stagnant since 1.2 is the equilibrium value 
A) increase 1.2 percent for every 1.0 percent increase in income 
B) decrease 1.0 percent for every 1.2 percent increase in income 
C) decrease 1.2 percent for every 1.0 percent increase in income 
D) remain stagnant since 1.2 is the equilibrium value

Question 7

Developing a market-potential indicator for an emerging market is useful for a company planning on ________.

Accepted Answer

A) exporting 
B) licensing 
C) joint ventures 
D) acquisitions 
A) exporting 
B) licensing 
C) joint ventures 
D) acquisitions

Question 8

Governments bar international companies from entering economic sectors like energy exploration for security reasons.

Accepted Answer

A) True 
 B)False

Question 9

Locating production facilities within regional markets is popular because ________.

Accepted Answer

A) regional markets offer greater range of resources needed for production 
B) it provides duty-free access to every consumer in a trade bloc 
C) the marketing strategies applied at the regional market level will also be applicable at the global level 
D) it simplifies political and economic activities 
A) regional markets offer greater range of resources needed for production 
B) it provides duty-free access to every consumer in a trade bloc 
C) the marketing strategies applied at the regional market level will also be applicable at the global level 
D) it simplifies political and economic activities

Question 10

Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts,opinions,or attitudes is called a ________.

Accepted Answer

A) survey 
B) covert observational research 
C) consumer panel 
D) brainstorming session 
A) survey 
B) covert observational research 
C) consumer panel 
D) brainstorming session

Question 11

The first step in the screening of potential markets is an assessment of the national business environment.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following steps of the the market screening process involves an evaluation of the government bureaucracy?

Accepted Answer

A) identification of basic appeal of a market 
B) assessment of the national business environment 
C) measurement of market or site potential 
D) selection of the market or site 
A) identification of basic appeal of a market 
B) assessment of the national business environment 
C) measurement of market or site potential 
D) selection of the market or site

Question 13

Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.

Accepted Answer

A) True 
 B)False

Question 14

What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

Accepted Answer

The information needed to estimate the m

Question 15

Define secondary market research and briefly discuss any three secondary data sources.

Accepted Answer

Companies can consult a variety of sourc

Question 16

Which of the following steps of the market screening process involves the determination of a product's income elasticity?

Accepted Answer

A) identification of basic appeal of a product 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site 
A) identification of basic appeal of a product 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site

Question 17

Regulations for the purpose of environmental protection generally increase short-term production costs.

Accepted Answer

A) True 
 B)False

Question 18

Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation.
-Which of the following would be most appropriate for conducting primary market research on attitudes,behaviors,and purchasing habits in Country B?

Accepted Answer

A) Internet-based research 
B) focus groups 
C) consumer panels 
D) data from trade agencies 
A) Internet-based research 
B) focus groups 
C) consumer panels 
D) data from trade agencies

Question 19

Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation.
-Which of the following methods would be most appropriate for conducting primary market research in Country A?

Accepted Answer

A) Internet research 
B) verbal questioning 
C) written surveys 
D) consumer panels 
A) Internet research 
B) verbal questioning 
C) written surveys 
D) consumer panels

Question 20

Scenario: Indy Bats LLC
Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies.
-If Matt wants to estimate the extent to which free-market principles predominate in an emerging market,Matt should consider the variable called ________.

Accepted Answer

A) economic freedom 
B) commercial infrastructure 
C) market receptivity 
D) market intensity 
A) economic freedom 
B) commercial infrastructure 
C) market receptivity 
D) market intensity

Issues regarding potential threat from substitute products in a market are addressed in ________.

The first step in the screening process for potential markets and sites is to ________.

When developing a market-potential indicator for an emerging market,the size of the market is typically estimated from the nation's ________.

Secondary data tends to be very expensive because it has already been analyzed and summarized by another party.

Industry data cannot indicate how individuals feel about a company or its products.

Developing a market-potential indicator for an emerging market is useful for a company planning on ________.

Governments bar international companies from entering economic sectors like energy exploration for security reasons.

Locating production facilities within regional markets is popular because ________.

Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts,opinions,or attitudes is called a ________.

The first step in the screening of potential markets is an assessment of the national business environment.

Which of the following steps of the the market screening process involves an evaluation of the government bureaucracy?

Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.

What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

Define secondary market research and briefly discuss any three secondary data sources.

Which of the following steps of the market screening process involves the determination of a product's income elasticity?

Regulations for the purpose of environmental protection generally increase short-term production costs.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters

Exam 12: Analyzing International Opportunities

Issues regarding potential threat from substitute products in a market are addressed in ________.

The first step in the screening process for potential markets and sites is to ________.

When developing a market-potential indicator for an emerging market,the size of the market is typically estimated from the nation's ________.

Secondary data tends to be very expensive because it has already been analyzed and summarized by another party.

Industry data cannot indicate how individuals feel about a company or its products.

Developing a market-potential indicator for an emerging market is useful for a company planning on ________.

Governments bar international companies from entering economic sectors like energy exploration for security reasons.

Locating production facilities within regional markets is popular because ________.

Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts,opinions,or attitudes is called a ________.

The first step in the screening of potential markets is an assessment of the national business environment.

Which of the following steps of the the market screening process involves an evaluation of the government bureaucracy?

Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.

What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

Define secondary market research and briefly discuss any three secondary data sources.

Which of the following steps of the market screening process involves the determination of a product's income elasticity?

Regulations for the purpose of environmental protection generally increase short-term production costs.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters