Question 1

The potential to conduct written surveys is independent of the literacy rates among the local population.

Accepted Answer

A) True 
 B)False  False

Question 2

The key element of political risk of greatest concern for global companies is ________.

Accepted Answer

A) the cost of transporting materials and goods 
B) unforeseen political change 
C) currency and liquidity problems 
D) letting past political events blind future opportunities 
A) the cost of transporting materials and goods 
B) unforeseen political change 
C) currency and liquidity problems 
D) letting past political events blind future opportunities B

Question 3

Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?

Accepted Answer

A) identification of basic appeal of a market 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site 
A) identification of basic appeal of a market 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site C

Question 4

Which of the following is a difficulty associated with conducting international market research?

Accepted Answer

A) protection of data 
B) availability of data 
C) economic differences 
D) political differences 
A) protection of data 
B) availability of data 
C) economic differences 
D) political differences

Question 5

If the income-elasticity coefficient for coffee is 0.5,the demand for coffee will ________.

Accepted Answer

A) decrease 0.5 percent for every 1.0 percent increase in income 
B) increase 1.0 percent for every 5.0 percent increase in income 
C) increase 0.5 percent for every 1.0 percent increase in income 
D) decrease 0.5 percent for every 0.5 percent increase in income 
A) decrease 0.5 percent for every 1.0 percent increase in income 
B) increase 1.0 percent for every 5.0 percent increase in income 
C) increase 0.5 percent for every 1.0 percent increase in income 
D) decrease 0.5 percent for every 0.5 percent increase in income

Question 6

Scenario: Chong's analysis of international markets
John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets.
-When screening a potential market,which of the following would you advise John to do first?

Accepted Answer

A) assess the national business environment 
B) select the market 
C) identify basic appeal for markets 
D) measure market potential 
A) assess the national business environment 
B) select the market 
C) identify basic appeal for markets 
D) measure market potential

Question 7

Discuss the importance of field trips in last stage of the market-screening process.How do trade shows and trade missions help companies conducting primary international research?

Accepted Answer

In the fourth stage of the process of sc

Question 8

Which of the following variables attempts to estimate market openness when creating a market-potential indicator for an emerging market?

Accepted Answer

A) market consumption capacity 
B) market receptivity 
C) market size 
D) market intensity 
A) market consumption capacity 
B) market receptivity 
C) market size 
D) market intensity

Question 9

A(n)________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

Accepted Answer

A) focus group 
B) field research 
C) expo 
D) trade mission 
A) focus group 
B) field research 
C) expo 
D) trade mission

Question 10

Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

Accepted Answer

Political and legal forces also influenc

Question 11

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

Accepted Answer

A) secondary market research 
B) data mining 
C) data harvesting 
D) scientific data archiving 
A) secondary market research 
B) data mining 
C) data harvesting 
D) scientific data archiving

Question 12

Trade missions are advantageous to small businesses as they are the most inexpensive method of getting introduced to important business contacts.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?

Accepted Answer

A) identification of basic appeal of a product 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site 
A) identification of basic appeal of a product 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site

Question 14

A country's climate plays an important role in determining the basic demand for a company's product.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements is true about country image and its effects on global companies?

Accepted Answer

A) It embodies all important facets of a nation's business environment. 
B) If a country's image is positive in one product class,it tends to be positive in all other product classes as well. 
C) An image,once formed,seldom changes over time. 
D) Products made in emerging countries are evaluated more positively than products made in developed countries. 
A) It embodies all important facets of a nation's business environment. 
B) If a country's image is positive in one product class,it tends to be positive in all other product classes as well. 
C) An image,once formed,seldom changes over time. 
D) Products made in emerging countries are evaluated more positively than products made in developed countries.

Question 16

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

Accepted Answer

The main variables commonly included in

Question 17

Which of the following steps of the market screening process examines the effects of country image on market-entry decisions?

Accepted Answer

A) identification of basic appeal of a market 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site 
A) identification of basic appeal of a market 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site

Question 18

A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population.

Accepted Answer

A) True 
 B)False

Question 19

The process of collecting and analyzing original data and applying the results to current research needs is called ________.

Accepted Answer

A) primary market research 
B) secondary market research 
C) data harvesting 
D) data mining 
A) primary market research 
B) secondary market research 
C) data harvesting 
D) data mining

Question 20

What is primary market research? Describe any four primary market research methods.

Accepted Answer

Although secondary information is very u

The potential to conduct written surveys is independent of the literacy rates among the local population.

The key element of political risk of greatest concern for global companies is ________.

Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?

Which of the following is a difficulty associated with conducting international market research?

If the income-elasticity coefficient for coffee is 0.5,the demand for coffee will ________.

Discuss the importance of field trips in last stage of the market-screening process.How do trade shows and trade missions help companies conducting primary international research?

Which of the following variables attempts to estimate market openness when creating a market-potential indicator for an emerging market?

A(n)________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

Trade missions are advantageous to small businesses as they are the most inexpensive method of getting introduced to important business contacts.

Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?

A country's climate plays an important role in determining the basic demand for a company's product.

Which of the following statements is true about country image and its effects on global companies?

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

Which of the following steps of the market screening process examines the effects of country image on market-entry decisions?

A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population.

The process of collecting and analyzing original data and applying the results to current research needs is called ________.

What is primary market research? Describe any four primary market research methods.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters

Exam 12: Analyzing International Opportunities

The potential to conduct written surveys is independent of the literacy rates among the local population.

The key element of political risk of greatest concern for global companies is ________.

Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?

Which of the following is a difficulty associated with conducting international market research?

If the income-elasticity coefficient for coffee is 0.5,the demand for coffee will ________.

Discuss the importance of field trips in last stage of the market-screening process.How do trade shows and trade missions help companies conducting primary international research?

Which of the following variables attempts to estimate market openness when creating a market-potential indicator for an emerging market?

A(n)________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

Briefly discuss the important political and legal forces that should be analyzed in the market/site screening process.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

Trade missions are advantageous to small businesses as they are the most inexpensive method of getting introduced to important business contacts.

Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?

A country's climate plays an important role in determining the basic demand for a company's product.

Which of the following statements is true about country image and its effects on global companies?

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

Which of the following steps of the market screening process examines the effects of country image on market-entry decisions?

A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population.

The process of collecting and analyzing original data and applying the results to current research needs is called ________.

What is primary market research? Describe any four primary market research methods.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees

Filters