Exam 12: Analyzing International Opportunities

It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.

What is country image? Explain how it affects the screening process using examples.

Which of the following steps of the market screening process involves examining the cost of transporting goods?

Scenario: Indy Bats LLC Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies. -For several emerging markets,Matt has collected data on the number of telephones,TVs,and fax machines per capita,and population per retail outlet,which assesses the ________.

An ongoing process of gathering,analyzing,and dispensing information for tactical or strategic purposes is called ________.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation. -If Susan wants to obtain information in the least expensive way,she should use ________.

During which stage of the market or site screening process do managers normally want to visit locations?

Scenario: Indy Bats LLC Indy Bats LLC is looking for new markets for its products.Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products.The company is especially interested in exploring emerging economies. -To estimate an emerging market's openness,Matt could analyze its ________.

When creating a market-potential indicator for an emerging market,an estimate of the wealth or buying power of a market can be formed by examining the ________.

Scenario: Chong's analysis of international markets John Chong is an inexperienced entrepreneur in global business.He wants to sell his product,Zulu doll,a toy for kids below the age of eight,in every corner of the world.He wants to examine all potential markets but wants to keep his costs low.John has asked you to explain a few things about analyzing international markets. -Which step of the market-screening process involves determining the income elasticity of the Zulu doll?

The first step in the identification of potential markets is an assessment of the basic demand for a product.

Assessing potential in emerging markets by ranking locations using market-potential indicators is useful only for companies involved in exporting.

Focus group interviews tend to work best when moderators are natives of the countries where the interviews are held.

Discuss how companies identify the basic appeal for products when screening a potential market,and explain how international organizations provide the essential information to researchers.

Which of the following is least likely to be caused by poor fiscal and monetary policies of a nation's central bank?

Food and utilities are examples of income-inelastic products.

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

In the context of the sensitivity of demand for a product relative to changes in income,a coefficient greater than 1.0 conveys a(n)________.

The process of collecting and analyzing original data and applying the results to current research needs is called primary market research.

While assessing the market potential of emerging markets,market consumption capacity is generally obtained through estimates of energy consumption.