Question 1

Tengermart is a chain of discount stores.It owns and manages brands such as Streetsmart Wear and Blue Veils.These brands are examples of:

Accepted Answer

A) national brands. 
B) generic brands. 
C) private-label brands. 
D) home brands. 
E) public brands. 
A) national brands. 
B) generic brands. 
C) private-label brands. 
D) home brands. 
E) public brands.

Question 2

The term for the smallest unit available for inventory control is a(n):

Accepted Answer

A) inventory unit. 
B) stock up unit. 
C) product control unit. 
D) stock keeping unit. 
E) marginal unit. 
A) inventory unit. 
B) stock up unit. 
C) product control unit. 
D) stock keeping unit. 
E) marginal unit.

Question 3

Miller International Inc. is an organization that manufactures sports goods. It sells hockey sticks (both field hockey and ice hockey), footballs, baseball bats, cricket bats, and tennis racquets. To expand its market, it also plans to sell sports apparel under the same brand name. Miller International has partnered with Polar Inc., which sells health drinks. Polar drinks now carry the Miller International logo, and some Miller International products also have the Polar logo. Miller International has also made an agreement with a number of small manufacturers that will produce sports apparel under the Miller International brand. Sales being impressive, Miller International decides to discontinue its partnership with Polar and enter into the health drinks segment on its own. The presence of big players and ineffective marketing strategies lead to the failure of Miller International's foray into the health drinks market. The failure also affects the brand image of the company, and there is a dip in the sales of sports goods marketed by Miller International.
-Miller International had partnered with Polar to sell health drinks.This scenario is an example of:

Accepted Answer

A) cobranding. 
B) brand equity. 
C) brand licensing. 
D) brand extension. 
E) perceived value. 
A) cobranding. 
B) brand equity. 
C) brand licensing. 
D) brand extension. 
E) perceived value.

Question 4

Impulse buying happens to which category of products?

Accepted Answer

A) Unsought products 
B) Shopping products 
C) Specialty products 
D) Convenience products 
E) Services 
A) Unsought products 
B) Shopping products 
C) Specialty products 
D) Convenience products 
E) Services

Question 5

A dairy farm launched a catchy new singing commercial.The lines were: Milk for health,

Accepted Answer

A) slogan. 
B) character. 
C) logo. 
D) brand name. 
E) jingle. 
A) slogan. 
B) character. 
C) logo. 
D) brand name. 
E) jingle.

Question 6

Milk and eggs are inexpensive items that are frequently purchased.They are examples of:

Accepted Answer

A) shopping products. 
B) unsought products. 
C) extended products. 
D) specialty products. 
E) convenience products. 
A) shopping products. 
B) unsought products. 
C) extended products. 
D) specialty products. 
E) convenience products.

Question 7

Which of the following holds true for the term "brand association"?

Accepted Answer

A) It refers to the mental links that consumers make between a brand and its key product attributes. 
B) It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers. 
C) It refers to the relationship between a product or service's benefits and its cost. 
D) It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category. 
E) It refers to the measurement of the number of customers in a market who are familiar with a brand and what it stands for. 
A) It refers to the mental links that consumers make between a brand and its key product attributes. 
B) It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers. 
C) It refers to the relationship between a product or service's benefits and its cost. 
D) It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category. 
E) It refers to the measurement of the number of customers in a market who are familiar with a brand and what it stands for.

Question 8

"Sony" is a(n)....

Accepted Answer

A) Brand name 
B) URL 
C) Logo 
D) Character 
E) Slogan 
A) Brand name 
B) URL 
C) Logo 
D) Character 
E) Slogan

Question 9

Which of the following brands are developed and marketed by a retailer and available only from that retailer?

Accepted Answer

A) National brands 
B) Generic brands 
C) Store brands 
D) Home brands 
E) Public brands 
A) National brands 
B) Generic brands 
C) Store brands 
D) Home brands 
E) Public brands

Question 10

Vintage Inc. manufactures jeans and T-shirts for men, women, and kids. It also has a separate section that deals exclusively with designer wear for celebrities. The clothes in these four segments are marketed under different brand names. It has to compete with rivals such as Dressing UP Corp. and Royals Inc. Dressing UP also markets jeans and T-shirts for men, women, and kids but under the single brand name Dressing UP. Additionally, Dressing UP markets sportswear under a different brand name Sporty. Royals Inc. manufactures clothing for men, women, and kids under the brand names Royals He, Royals She, and Royals Kidzee.
-Royals Inc.manufactures clothing for men, women, and kids by integrating its company name into the brand name such as Royals He, Royals She, and Royals Kidzee.This is an example of:

Accepted Answer

A) generic branding. 
B) individual branding. 
C) family branding. 
D) home branding. 
E) public branding. 
A) generic branding. 
B) individual branding. 
C) family branding. 
D) home branding. 
E) public branding.

Question 11

A farm markets meat products.It has acquired the right to use the brand name of Piritteo Hotels.This scenario is an example of:

Accepted Answer

A) brand valuation. 
B) brand commitment. 
C) brand licensing. 
D) brand extension. 
E) brand dilution. 
A) brand valuation. 
B) brand commitment. 
C) brand licensing. 
D) brand extension. 
E) brand dilution.

Question 12

Many consumers experience "wrap rage"-a great frustration with packaging that makes it seemingly impossible to get at the actual products.

Accepted Answer

A) True 
 B)False

Question 13

Fenkrusk Foods Inc.offers high-quality frozen foods.It emphasizes that its foods are a healthy choice because they are free of artificial preservatives.Customers are very familiar with the brand and what it stands for, and they have an opinion about it.This is an example of:

Accepted Answer

A) brand depth. 
B) brand awareness. 
C) brand loyalty. 
D) brand commitment. 
E) brand extension. 
A) brand depth. 
B) brand awareness. 
C) brand loyalty. 
D) brand commitment. 
E) brand extension.

Question 14

Roy Corp., a clothing company, began manufacturing sunglasses.It marketed its sunglasses under the same brand name as its clothing.This is an example of:

Accepted Answer

A) brand positioning. 
B) brand value. 
C) brand licensing. 
D) brand extension. 
E) brand dilution. 
A) brand positioning. 
B) brand value. 
C) brand licensing. 
D) brand extension. 
E) brand dilution.

Question 15

Which of the following refers to the great frustration that consumers experience with packaging that makes it seemingly impossible to get at the actual product?

Accepted Answer

A) Trolley rage 
B) Techno rage 
C) Air rage 
D) Wrap rage 
E) Narcissistic rage 
A) Trolley rage 
B) Techno rage 
C) Air rage 
D) Wrap rage 
E) Narcissistic rage

Question 16

Explain the division of consumer products based on the ways they are used and purchased.Provide one example for each product type to support your answer.

Accepted Answer

Marketers classify consumer products acc

Question 17

Gagnon Inc.stocks cheese, exotic wine, and fancy chocolates.Recently, Gagnon has also started selling orchids and perfume.How has Gagnon changed its product mix?

Accepted Answer

A) It has changed the number of stock keeping units. 
B) It has added new product lines to increase product mix breadth. 
C) It has minimized the product mix breadth by deleting an entire product line. 
D) It has changed the product category. 
E) It has changed the brand orientation. 
A) It has changed the number of stock keeping units. 
B) It has added new product lines to increase product mix breadth. 
C) It has minimized the product mix breadth by deleting an entire product line. 
D) It has changed the product category. 
E) It has changed the brand orientation.

Question 18

Marinek Corp., a sports shoes manufacturer, and Postagilo Inc., a sports equipment manufacturer, together created Lizla, a sportswear product, which integrates heart rate, speed, and distance monitoring equipment into sports apparel.This scenario is an example of:

Accepted Answer

A) cobranding. 
B) brand equity. 
C) product brand licensing. 
D) brand extension. 
E) brand dilution. 
A) cobranding. 
B) brand equity. 
C) product brand licensing. 
D) brand extension. 
E) brand dilution.

Question 19

Sam travels several times a year for work.As soon as he know the travel date and location, he goes to Air Canada website and book the ticket; without looking at any other website.He is happy with service he gets from Air Canada.This is an example of:

Accepted Answer

A) Brands impact market value 
B) Brands establish loyalty 
C) Brands protect from competition 
D) Brand awareness 
E) Perceived value 
A) Brands impact market value 
B) Brands establish loyalty 
C) Brands protect from competition 
D) Brand awareness 
E) Perceived value

Question 20

Plognas Inc.and Naslog Inc.are manufacturers of diapers.Gita, a likely consumer, relates to Plognas as an adult diaper brand, whereas she relates to Naslog as a kids diaper brand.These associations made by Gita with the manufacturers indicate:

Accepted Answer

A) brand dilution. 
B) brand extension. 
C) brand loyalty. 
D) brand personality. 
E) brand licensing. 
A) brand dilution. 
B) brand extension. 
C) brand loyalty. 
D) brand personality. 
E) brand licensing.

Tengermart is a chain of discount stores.It owns and manages brands such as Streetsmart Wear and Blue Veils.These brands are examples of:

The term for the smallest unit available for inventory control is a(n):

Impulse buying happens to which category of products?

A dairy farm launched a catchy new singing commercial.The lines were: Milk for health,

Milk and eggs are inexpensive items that are frequently purchased.They are examples of:

Which of the following holds true for the term "brand association"?

"Sony" is a(n)....

Which of the following brands are developed and marketed by a retailer and available only from that retailer?

A farm markets meat products.It has acquired the right to use the brand name of Piritteo Hotels.This scenario is an example of:

Many consumers experience "wrap rage"-a great frustration with packaging that makes it seemingly impossible to get at the actual products.

Fenkrusk Foods Inc.offers high-quality frozen foods.It emphasizes that its foods are a healthy choice because they are free of artificial preservatives.Customers are very familiar with the brand and what it stands for, and they have an opinion about it.This is an example of:

Roy Corp., a clothing company, began manufacturing sunglasses.It marketed its sunglasses under the same brand name as its clothing.This is an example of:

Which of the following refers to the great frustration that consumers experience with packaging that makes it seemingly impossible to get at the actual product?

Explain the division of consumer products based on the ways they are used and purchased.Provide one example for each product type to support your answer.

Gagnon Inc.stocks cheese, exotic wine, and fancy chocolates.Recently, Gagnon has also started selling orchids and perfume.How has Gagnon changed its product mix?

Marinek Corp., a sports shoes manufacturer, and Postagilo Inc., a sports equipment manufacturer, together created Lizla, a sportswear product, which integrates heart rate, speed, and distance monitoring equipment into sports apparel.This scenario is an example of:

Sam travels several times a year for work.As soon as he know the travel date and location, he goes to Air Canada website and book the ticket; without looking at any other website.He is happy with service he gets from Air Canada.This is an example of:

Plognas Inc.and Naslog Inc.are manufacturers of diapers.Gita, a likely consumer, relates to Plognas as an adult diaper brand, whereas she relates to Naslog as a kids diaper brand.These associations made by Gita with the manufacturers indicate:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 9: Product, Branding, and Packaging Decisions

Tengermart is a chain of discount stores.It owns and manages brands such as Streetsmart Wear and Blue Veils.These brands are examples of:

The term for the smallest unit available for inventory control is a(n):

Impulse buying happens to which category of products?

A dairy farm launched a catchy new singing commercial.The lines were: Milk for health,

Milk and eggs are inexpensive items that are frequently purchased.They are examples of:

Which of the following holds true for the term "brand association"?

"Sony" is a(n)....

Which of the following brands are developed and marketed by a retailer and available only from that retailer?

A farm markets meat products.It has acquired the right to use the brand name of Piritteo Hotels.This scenario is an example of:

Many consumers experience "wrap rage"-a great frustration with packaging that makes it seemingly impossible to get at the actual products.

Fenkrusk Foods Inc.offers high-quality frozen foods.It emphasizes that its foods are a healthy choice because they are free of artificial preservatives.Customers are very familiar with the brand and what it stands for, and they have an opinion about it.This is an example of:

Roy Corp., a clothing company, began manufacturing sunglasses.It marketed its sunglasses under the same brand name as its clothing.This is an example of:

Which of the following refers to the great frustration that consumers experience with packaging that makes it seemingly impossible to get at the actual product?

Explain the division of consumer products based on the ways they are used and purchased.Provide one example for each product type to support your answer.

Gagnon Inc.stocks cheese, exotic wine, and fancy chocolates.Recently, Gagnon has also started selling orchids and perfume.How has Gagnon changed its product mix?

Marinek Corp., a sports shoes manufacturer, and Postagilo Inc., a sports equipment manufacturer, together created Lizla, a sportswear product, which integrates heart rate, speed, and distance monitoring equipment into sports apparel.This scenario is an example of:

Sam travels several times a year for work.As soon as he know the travel date and location, he goes to Air Canada website and book the ticket; without looking at any other website.He is happy with service he gets from Air Canada.This is an example of:

Plognas Inc.and Naslog Inc.are manufacturers of diapers.Gita, a likely consumer, relates to Plognas as an adult diaper brand, whereas she relates to Naslog as a kids diaper brand.These associations made by Gita with the manufacturers indicate:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Ethics and Socially Responsible Marketing

Filters