Question 1

Which of the following is not a suggestion given for staff development in a research firm?

Accepted Answer

A) Foster recognition and accountability. 
B) Connect rewards to a business result. 
C) Create an environment that encourages perfection. 
D) Attract and support people with entrepreneurial attitudes. 
E) Provide job autonomy within a certain structure. 
A) Foster recognition and accountability. 
B) Connect rewards to a business result. 
C) Create an environment that encourages perfection. 
D) Attract and support people with entrepreneurial attitudes. 
E) Provide job autonomy within a certain structure.

Question 2

The least important objective of research management is to ensure the quality or integrity of the data produced by the research process.

Accepted Answer

A) True 
 B)False

Question 3

A 66 percent majority of adults believe,wrongly,that the phrase "margin of error" includes calculation of errors caused by how the questions are worded.

Accepted Answer

A) True 
 B)False

Question 4

If a marketing research firm plans to subcontract any part of a project,it's better not to give this information to the client.

Accepted Answer

A) True 
 B)False

Question 5

Time management is important in marketing research because clients often have a specified time schedule that they must meet.

Accepted Answer

A) True 
 B)False

Question 6

If the client finds even small mistakes in the communication of the findings,the credibility of the researcher and all of the research findings may be brought into serious question.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not one of the goals of research management?

Accepted Answer

A) stay on schedule 
B) manage client profitability 
C) develop staff 
D) meet potential new clients 
E) build an effective organization 
A) stay on schedule 
B) manage client profitability 
C) develop staff 
D) meet potential new clients 
E) build an effective organization

Question 8

What is a recent trend with regard to outsourcing versus insourcing marketing research services?

Accepted Answer

For the last 10-plus years the trend was

Question 9

Describe CRI's Client Profitability Analysis and how it is used in their business.

Accepted Answer

CRI realized they had too many clients,o

Question 10

Staff management and development is part of research management.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following can disrupt time management if not predicted accurately?

Accepted Answer

A) incidence rate 
B) interview length 
C) amount of management intervention 
D) incidence rate and interview length 
E) all of these 
A) incidence rate 
B) interview length 
C) amount of management intervention 
D) incidence rate and interview length 
E) all of these

Question 12

Which of the following will not help the researcher communicate for impact?

Accepted Answer

A) Leverage visual storytelling, incorporating video where possible 
B) Know the audience and their ingoing beliefs 
C) Telling the audience wants to know what they should do 
D) Telling the audience what they did in the study 
E) All of these 
A) Leverage visual storytelling, incorporating video where possible 
B) Know the audience and their ingoing beliefs 
C) Telling the audience wants to know what they should do 
D) Telling the audience what they did in the study 
E) All of these

Question 13

Which of the following is not an outsourcing issue?

Accepted Answer

A) confidentiality 
B) domain knowledge 
C) employee liability 
D) cultural issues 
E) all of these are outsourcing issues 
A) confidentiality 
B) domain knowledge 
C) employee liability 
D) cultural issues 
E) all of these are outsourcing issues

Question 14

The best project manager does all of the following except:

Accepted Answer

A) Lets the client define all the research objectives and design on his/her own 
B) Executes the project flawlessly 
C) Monitors the project closely 
D) Delivers beyond expectations 
E) Provides insights about the findings 
A) Lets the client define all the research objectives and design on his/her own 
B) Executes the project flawlessly 
C) Monitors the project closely 
D) Delivers beyond expectations 
E) Provides insights about the findings

Question 15

Imagine you are responsible for your research department budget.What steps would you take to make sure the funds are allocated wisely?

Accepted Answer

Student anss will vary.One idea involves

Question 16

Captive outsourcing is:

Accepted Answer

A) when a research firm outsources to a firm in a small, developing country. 
B) when a research firm creates a wholly-owned foreign facility for
Outsourcing. 
C) outsourcing to prisoners held against their will. 
D) outsourcing to a third-party provider. 
E) the most cost efficient way to hire a market researcher staff. 
A) when a research firm outsources to a firm in a small, developing country. 
B) when a research firm creates a wholly-owned foreign facility for
Outsourcing. 
C) outsourcing to prisoners held against their will. 
D) outsourcing to a third-party provider. 
E) the most cost efficient way to hire a market researcher staff.

Question 17

Creating an environment that discourages risk taking is a suggestion for staff development.

Accepted Answer

A) True 
 B)False

Question 18

Ways of retaining skills staff include:

Accepted Answer

A) conducting regular performance reviews 
B) giving pay raises in spite of below average performance 
C) giving staff a variety of work tasks 
D) conduction regular performance reviews and giving pay raises in spite of
Below average performances only 
E) conducting regular performance reviews and giving staff a variety of work tasks only 
A) conducting regular performance reviews 
B) giving pay raises in spite of below average performance 
C) giving staff a variety of work tasks 
D) conduction regular performance reviews and giving pay raises in spite of
Below average performances only 
E) conducting regular performance reviews and giving staff a variety of work tasks only

Question 19

____________ must be integrated with business economics and organizational strengths and weaknesses.

Accepted Answer

A) Insights 
B) Innovations 
C) Performance reviews 
D) SWOT analysis 
E) None of these 
A) Insights 
B) Innovations 
C) Performance reviews 
D) SWOT analysis 
E) None of these

Question 20

Which of the following was perceived as the most important interpersonal factor between marketing research suppliers and users?

Accepted Answer

A) perceived integrity of the researcher 
B) perceived ability of the researcher 
C) amount of client interaction 
D) ability of the researcher to interpret the data in a user-friendly manner 
A) perceived integrity of the researcher 
B) perceived ability of the researcher 
C) amount of client interaction 
D) ability of the researcher to interpret the data in a user-friendly manner

Which of the following is not a suggestion given for staff development in a research firm?

The least important objective of research management is to ensure the quality or integrity of the data produced by the research process.

A 66 percent majority of adults believe,wrongly,that the phrase "margin of error" includes calculation of errors caused by how the questions are worded.

If a marketing research firm plans to subcontract any part of a project,it's better not to give this information to the client.

Time management is important in marketing research because clients often have a specified time schedule that they must meet.

If the client finds even small mistakes in the communication of the findings,the credibility of the researcher and all of the research findings may be brought into serious question.

Which of the following is not one of the goals of research management?

What is a recent trend with regard to outsourcing versus insourcing marketing research services?

Describe CRI's Client Profitability Analysis and how it is used in their business.

Staff management and development is part of research management.

Which of the following can disrupt time management if not predicted accurately?

Which of the following will not help the researcher communicate for impact?

Which of the following is not an outsourcing issue?

The best project manager does all of the following except:

Imagine you are responsible for your research department budget.What steps would you take to make sure the funds are allocated wisely?

Captive outsourcing is:

Creating an environment that discourages risk taking is a suggestion for staff development.

Ways of retaining skills staff include:

____________ must be integrated with business economics and organizational strengths and weaknesses.

Which of the following was perceived as the most important interpersonal factor between marketing research suppliers and users?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Filters

Exam 20: Managing Marketing Research

Which of the following is not a suggestion given for staff development in a research firm?

The least important objective of research management is to ensure the quality or integrity of the data produced by the research process.

A 66 percent majority of adults believe,wrongly,that the phrase "margin of error" includes calculation of errors caused by how the questions are worded.

If a marketing research firm plans to subcontract any part of a project,it's better not to give this information to the client.

Time management is important in marketing research because clients often have a specified time schedule that they must meet.

If the client finds even small mistakes in the communication of the findings,the credibility of the researcher and all of the research findings may be brought into serious question.

Which of the following is not one of the goals of research management?

What is a recent trend with regard to outsourcing versus insourcing marketing research services?

Describe CRI's Client Profitability Analysis and how it is used in their business.

Staff management and development is part of research management.

Which of the following can disrupt time management if not predicted accurately?

Which of the following will not help the researcher communicate for impact?

Which of the following is not an outsourcing issue?

The best project manager does all of the following except:

Imagine you are responsible for your research department budget.What steps would you take to make sure the funds are allocated wisely?

Captive outsourcing is:

Creating an environment that discourages risk taking is a suggestion for staff development.

Ways of retaining skills staff include:

____________ must be integrated with business economics and organizational strengths and weaknesses.

Which of the following was perceived as the most important interpersonal factor between marketing research suppliers and users?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Filters