Question 1

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

Accepted Answer

A) True 
 B)False  False

Question 2

In the organization of the report,where should the name of the project and other elements,such as the name of the client organization,name of research firm,and date of report,be located?

Accepted Answer

A) Table of Contents 
B) Title Page 
C) Executive Summary 
D) Appendices 
A) Table of Contents 
B) Title Page 
C) Executive Summary 
D) Appendices B

Question 3

List and briefly describe the six major parts of the marketing research report.

Accepted Answer

The Title Page,the Table of Contents,the Executive Summary,the Background,the Methodology,the Findings,and the Appendixes.

Question 4

By clearly defining research objectives upfront and incorporating them in every phase of the research project,one will produce better results that can then be used as the basis for subsequent projects.

Accepted Answer

A) True 
 B)False

Question 5

It is not that important for the research firm to have a consistent style of reporting.

Accepted Answer

A) True 
 B)False

Question 6

Recommendations are gained through which of the following?

Accepted Answer

A) deduction 
B) reduction 
C) induction 
D) construction 
E) instruction 
A) deduction 
B) reduction 
C) induction 
D) construction 
E) instruction

Question 7

Conclusions in a report are derived from the process of ___________.

Accepted Answer

A) deduction 
B) reduction 
C) induction 
D) construction 
E) instruction 
A) deduction 
B) reduction 
C) induction 
D) construction 
E) instruction

Question 8

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Accepted Answer

A) True 
 B)False

Question 9

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Accepted Answer

The marketing research report should be

Question 10

Which part of the research report is a quick reference for finding specific information in the report?

Accepted Answer

A) Table of Contents 
B) Title Page 
C) Executive Summary 
D) Appendices 
A) Table of Contents 
B) Title Page 
C) Executive Summary 
D) Appendices

Question 11

Which of the following dominates the presentation software market?

Accepted Answer

A) Microsoft Word 
B) Microsoft PowerPoint 
C) Prezi 
D) Adobe 
E) None of these 
A) Microsoft Word 
B) Microsoft PowerPoint 
C) Prezi 
D) Adobe 
E) None of these

Question 12

Which of the following is not a section of a marketing research report?

Accepted Answer

A) Table of Contents 
B) Introduction 
C) Executive Summary 
D) Methodology 
E) Findings 
A) Table of Contents 
B) Introduction 
C) Executive Summary 
D) Methodology 
E) Findings

Question 13

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Accepted Answer

A) True 
 B)False

Question 14

Clients tend to prefer long text-based reports to shorter ones.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not an objective of the marketing research report?

Accepted Answer

A) to explain why the research was done 
B) to state the specific research objectives 
C) to explain how the research was done 
D) to explain how much the project cost the client 
E) All of these are objectives of the marketing research report. 
A) to explain why the research was done 
B) to state the specific research objectives 
C) to explain how the research was done 
D) to explain how much the project cost the client 
E) All of these are objectives of the marketing research report.

Question 16

The executive summary:

Accepted Answer

A) should be a maximum of four pages 
B) is often the most difficult part of the report to write 
C) is where the researcher lists key findings 
D) all of these 
E) none of these 
A) should be a maximum of four pages 
B) is often the most difficult part of the report to write 
C) is where the researcher lists key findings 
D) all of these 
E) none of these

Question 17

Which statement is not true about marketing research reports?

Accepted Answer

A) They contain a table of contents and recommendations. 
B) They contain information about the methodology of the report. 
C) Every fact must be included in detail; report length of the body of the report should not be an issue. 
D) Research objectives must be outlined. 
E) All statements about marketing research reports are true. 
A) They contain a table of contents and recommendations. 
B) They contain information about the methodology of the report. 
C) Every fact must be included in detail; report length of the body of the report should not be an issue. 
D) Research objectives must be outlined. 
E) All statements about marketing research reports are true.

Question 18

The intial report is the culmination of the research effort.

Accepted Answer

A) True 
 B)False

Question 19

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

Accepted Answer

A) True 
 B)False

Question 20

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

Accepted Answer

The above statement is partially right r

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

In the organization of the report,where should the name of the project and other elements,such as the name of the client organization,name of research firm,and date of report,be located?

List and briefly describe the six major parts of the marketing research report.

By clearly defining research objectives upfront and incorporating them in every phase of the research project,one will produce better results that can then be used as the basis for subsequent projects.

It is not that important for the research firm to have a consistent style of reporting.

Recommendations are gained through which of the following?

Conclusions in a report are derived from the process of ___________.

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Which part of the research report is a quick reference for finding specific information in the report?

Which of the following dominates the presentation software market?

Which of the following is not a section of a marketing research report?

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Clients tend to prefer long text-based reports to shorter ones.

Which of the following is not an objective of the marketing research report?

The executive summary:

Which statement is not true about marketing research reports?

The intial report is the culmination of the research effort.

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Managing Marketing Research

Filters

Exam 19: Communicating the Research Results

The report methodology section serves as the primary guide for interpreting findings and drawing conclusions.

In the organization of the report,where should the name of the project and other elements,such as the name of the client organization,name of research firm,and date of report,be located?

List and briefly describe the six major parts of the marketing research report.

By clearly defining research objectives upfront and incorporating them in every phase of the research project,one will produce better results that can then be used as the basis for subsequent projects.

It is not that important for the research firm to have a consistent style of reporting.

Recommendations are gained through which of the following?

Conclusions in a report are derived from the process of ___________.

The most difficult task for a student marketing research team is interpreting project findings to arrive at conclusions,and then using the conclusions to formulate recommendations.

Comment on the following statement: Marketing research reports must be written as eloquently as possible,and include the detail and technical information in the text of the report.

Which part of the research report is a quick reference for finding specific information in the report?

Which of the following dominates the presentation software market?

Which of the following is not a section of a marketing research report?

A typical marketing research report often includes 50 or more pages of text and a handful of graphs as well.

Clients tend to prefer long text-based reports to shorter ones.

Which of the following is not an objective of the marketing research report?

The executive summary:

Which statement is not true about marketing research reports?

The intial report is the culmination of the research effort.

Most clients today want a copy of the PowerPoint presentation rather than a detailed traditional report.

How would you respond to the following statement: "The Methodology should explain in detail how the research was done and why it was done."

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Managing Marketing Research

Filters