Question 1

What are Field Management Companies and when are they cost effective?

Accepted Answer

Field management companies are firms that provide support services such as questionnaire formatting,screener writing,and coordination of data collection.They are cost effective when they can provide services for companies so that their high paid consultants can concentrate on the functions that require their expertise.

Question 2

A questionnaire must translate survey objectives into specific questions to solicit the required information from respondents.

Accepted Answer

A) True 
 B)False  True

Question 3

Probes fall into three distinct categories.What are the categories? 1

Accepted Answer

A) Proactive, reactive, inactive
2 
B) Proactive, reactive, spontaneous
3 
C) Reactive, active, spontaneous
4 
D) Proactive, spontaneous, inactive 
A) Proactive, reactive, inactive
2 
B) Proactive, reactive, spontaneous
3 
C) Reactive, active, spontaneous
4 
D) Proactive, spontaneous, inactive C

Question 4

Which of the following types of questions would have the highest cost associated with its interpretation and tabulation?

Accepted Answer

A) open ended 
B) dichotomous 
C) multiple choice 
D) scaled response 
E) The cost would be equal for all. 
A) open ended 
B) dichotomous 
C) multiple choice 
D) scaled response 
E) The cost would be equal for all.

Question 5

Questions that are sensitive and may embarrass the respondent should be positioned at the ___________ of the survey.

Accepted Answer

A) beginning 
B) middle 
C) end 
D) Such questions should not be asked at all. 
A) beginning 
B) middle 
C) end 
D) Such questions should not be asked at all.

Question 6

The pretest of a questionnaire would not be done for:

Accepted Answer

A) getting the respondent's reaction to the questionnaire. 
B) checking for the appropriateness of the sample of respondents. 
C) checking for misinterpretations by respondents. 
D) checking for potentially biasing questions. 
E) All of these would be part of a pretest. 
A) getting the respondent's reaction to the questionnaire. 
B) checking for the appropriateness of the sample of respondents. 
C) checking for misinterpretations by respondents. 
D) checking for potentially biasing questions. 
E) All of these would be part of a pretest.

Question 7

Screening questions are used to determine if someone is qualified to participate in a study.

Accepted Answer

A) True 
 B)False

Question 8

A yes-no question is an example of a dichotomous question.

Accepted Answer

A) True 
 B)False

Question 9

Once the questionnaire has been designed and pretested,the researcher can decide on how the data will be collected.

Accepted Answer

A) True 
 B)False

Question 10

"Do you own a cell phone? ____YES	____NO" is an example of which type of question format?

Accepted Answer

A) scaled response 
B) dichotomous 
C) open ended 
D) closed ended 
E) none of these 
A) scaled response 
B) dichotomous 
C) open ended 
D) closed ended 
E) none of these

Question 11

Which of the following is not characteristic of the questionnaire?

Accepted Answer

A) formalized schedule for collecting data 
B) a unique control device in the data collection process 
C) survey instrument 
D) set of questions designed to generate data for specific objectives 
E) All are characteristic of the questionnaire. 
A) formalized schedule for collecting data 
B) a unique control device in the data collection process 
C) survey instrument 
D) set of questions designed to generate data for specific objectives 
E) All are characteristic of the questionnaire.

Question 12

Closed-ended questions require less time to prepare for data processing than open-ended questions.

Accepted Answer

A) True 
 B)False

Question 13

What type of question is the following? Which of the following age categories best describes your age?
____0-18 ____19-24 ____25-34 ____35 and over

Accepted Answer

A) dichotomous question 
B) open-ended question 
C) multiple choice question 
D) scaled question 
E) none of these 
A) dichotomous question 
B) open-ended question 
C) multiple choice question 
D) scaled question 
E) none of these

Question 14

A lower incidence population would cost more money to reach than a higher incidence population.

Accepted Answer

A) True 
 B)False

Question 15

A screening question is used to:

Accepted Answer

A) identify the right type of question for the final questionnaire. 
B) check for respondent bias. 
C) identify appropriate respondents for the survey. 
D) to identify the right type of question for the final questionnaire and to check for respondent bias. 
E) none of these 
A) identify the right type of question for the final questionnaire. 
B) check for respondent bias. 
C) identify appropriate respondents for the survey. 
D) to identify the right type of question for the final questionnaire and to check for respondent bias. 
E) none of these

Question 16

When writing a questionnaire,it is often effective to use industry jargon.

Accepted Answer

A) True 
 B)False

Question 17

To avoid the problem of a respondent's inability to recall,the researcher should keep the referenced time periods relatively short.

Accepted Answer

A) True 
 B)False

Question 18

Why do open-ended questions require more time (and money)to evaluate than closed-ended questions?

Accepted Answer

Open-ended questions do not have a prese

Question 19

A questionnaire developed for adults should not be modified for a study with children.

Accepted Answer

A) True 
 B)False

Question 20

When a question has only two possible choices,it is referred to as a _____________question.

Accepted Answer

A) dichotomous 
B) qualitative 
C) multiple choice 
D) scaled-response 
E) none of these 
A) dichotomous 
B) qualitative 
C) multiple choice 
D) scaled-response 
E) none of these

What are Field Management Companies and when are they cost effective?

A questionnaire must translate survey objectives into specific questions to solicit the required information from respondents.

Probes fall into three distinct categories.What are the categories? 1

Which of the following types of questions would have the highest cost associated with its interpretation and tabulation?

Questions that are sensitive and may embarrass the respondent should be positioned at the ___________ of the survey.

The pretest of a questionnaire would not be done for:

Screening questions are used to determine if someone is qualified to participate in a study.

A yes-no question is an example of a dichotomous question.

Once the questionnaire has been designed and pretested,the researcher can decide on how the data will be collected.

"Do you own a cell phone? YES NO" is an example of which type of question format?

Which of the following is not characteristic of the questionnaire?

Closed-ended questions require less time to prepare for data processing than open-ended questions.

What type of question is the following? Which of the following age categories best describes your age? 0-18 19-24 25-34 35 and over

A lower incidence population would cost more money to reach than a higher incidence population.

A screening question is used to:

When writing a questionnaire,it is often effective to use industry jargon.

To avoid the problem of a respondent's inability to recall,the researcher should keep the referenced time periods relatively short.

Why do open-ended questions require more time (and money)to evaluate than closed-ended questions?

A questionnaire developed for adults should not be modified for a study with children.

When a question has only two possible choices,it is referred to as a _____________question.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 12: Questionnaire Design

What are Field Management Companies and when are they cost effective?

A questionnaire must translate survey objectives into specific questions to solicit the required information from respondents.

Probes fall into three distinct categories.What are the categories? 1

Which of the following types of questions would have the highest cost associated with its interpretation and tabulation?

Questions that are sensitive and may embarrass the respondent should be positioned at the ___________ of the survey.

The pretest of a questionnaire would not be done for:

Screening questions are used to determine if someone is qualified to participate in a study.

A yes-no question is an example of a dichotomous question.

Once the questionnaire has been designed and pretested,the researcher can decide on how the data will be collected.

"Do you own a cell phone? ____YES ____NO" is an example of which type of question format?

Which of the following is not characteristic of the questionnaire?

Closed-ended questions require less time to prepare for data processing than open-ended questions.

What type of question is the following? Which of the following age categories best describes your age? ____0-18 ____19-24 ____25-34 ____35 and over

A lower incidence population would cost more money to reach than a higher incidence population.

A screening question is used to:

When writing a questionnaire,it is often effective to use industry jargon.

To avoid the problem of a respondent's inability to recall,the researcher should keep the referenced time periods relatively short.

Why do open-ended questions require more time (and money)to evaluate than closed-ended questions?

A questionnaire developed for adults should not be modified for a study with children.

When a question has only two possible choices,it is referred to as a _____________question.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

"Do you own a cell phone? YES NO" is an example of which type of question format?

What type of question is the following? Which of the following age categories best describes your age? 0-18 19-24 25-34 35 and over