Question 1

Open-ended questions provide more detailed information than scaled questions.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not specifically part of the questionnaire evaluation process?

Accepted Answer

A) evaluating questionnaire length 
B) the necessity of each of the questions 
C) getting approval from a client 
D) whether questions are needed to accomplish research objectives 
E) All are part of the questionnaire evaluation process. 
A) evaluating questionnaire length 
B) the necessity of each of the questions 
C) getting approval from a client 
D) whether questions are needed to accomplish research objectives 
E) All are part of the questionnaire evaluation process.

Question 3

In the questionnaire design process,what is the first step? 1

Accepted Answer

A) Determine the data-collection method
2 
B) Determine the question response format
3 
C) Decide on question wording
4 
D) Determine the survey objectives, resources, and constraints 
A) Determine the data-collection method
2 
B) Determine the question response format
3 
C) Decide on question wording
4 
D) Determine the survey objectives, resources, and constraints

Question 4

Which of the following is a reason for increased costs of survey research?

Accepted Answer

A) premature termination of the interview 
B) adding a security screener 
C) trying to reach a qualified respondent 
D) None of these are reasons for increased costs of survey research. 
E) All of these are reasons for increased costs of survey research. 
A) premature termination of the interview 
B) adding a security screener 
C) trying to reach a qualified respondent 
D) None of these are reasons for increased costs of survey research. 
E) All of these are reasons for increased costs of survey research.

Question 5

Survey objectives should utilize abbreviations and slang.

Accepted Answer

A) True 
 B)False

Question 6

_______________ integrates responses from a question into later questions.

Accepted Answer

A) piping 
B) editing 
C) branching 
D) coding 
A) piping 
B) editing 
C) branching 
D) coding

Question 7

Today,Facebook can be used as a survey research platform.

Accepted Answer

A) True 
 B)False

Question 8

Field management companies generally have design and analytical capabilities.

Accepted Answer

A) True 
 B)False

Question 9

One of the characteristics that separate multiple-choice questions from scaled questions is that scaled questions attempt to capture the intensity of the respondent's feelings.

Accepted Answer

A) True 
 B)False

Question 10

A major source of eliminating costs in survey research is premature termination of interviews.

Accepted Answer

A) True 
 B)False

Question 11

When a questionnaire asks the respondent to skip question 4 if they answered "no" to question 3,this is an example of _______.

Accepted Answer

A) piping 
B) editing 
C) branching 
D) coding 
E) none of these 
A) piping 
B) editing 
C) branching 
D) coding 
E) none of these

Question 12

A proper layout for a questionnaire is needed to:

Accepted Answer

A) make it attractive to the respondent. 
B) elicit answers that are more carefully thought out and detailed. 
C) impose standardization on the questionnaire. 
D) compensate for poorly worded questions. 
E) all of these 
A) make it attractive to the respondent. 
B) elicit answers that are more carefully thought out and detailed. 
C) impose standardization on the questionnaire. 
D) compensate for poorly worded questions. 
E) all of these

Question 13

Which of the following is not a general rule for creating web surveys for mobile devices?

Accepted Answer

A) Keep the number of scale points on rating items in the 5 to 7, at a maximum, range 
B) Keep answer lists to maximum of 10 to 12 items 
C) Present grids/batteries as individual questions 
D) Generally work to minimize question wording 
E) All of these are general rules 
A) Keep the number of scale points on rating items in the 5 to 7, at a maximum, range 
B) Keep answer lists to maximum of 10 to 12 items 
C) Present grids/batteries as individual questions 
D) Generally work to minimize question wording 
E) All of these are general rules

Question 14

Probing is especially important when using:

Accepted Answer

A) dichotomous questions. 
B) open-ended questions. 
C) closed ended questions. 
D) multiple choice questions. 
E) none of these 
A) dichotomous questions. 
B) open-ended questions. 
C) closed ended questions. 
D) multiple choice questions. 
E) none of these

Question 15

Which of the following is not characteristic of open-ended questions?

Accepted Answer

A) ease of coding and tabulation of results 
B) respondents get to reply in their own words 
C) answers based on respondent's frame of reference 
D) can be used to interpret closed-ended questions 
E) all of these are characteristic of open-ended questions 
A) ease of coding and tabulation of results 
B) respondents get to reply in their own words 
C) answers based on respondent's frame of reference 
D) can be used to interpret closed-ended questions 
E) all of these are characteristic of open-ended questions

Question 16

Open-ended questions,by their nature,do not need to be coded for data analysis.

Accepted Answer

A) True 
 B)False

Question 17

Which type of question does not allow the researcher to perform statistical analysis?

Accepted Answer

A) closed ended 
B) multiple choice 
C) open-ended 
D) dichotomous 
A) closed ended 
B) multiple choice 
C) open-ended 
D) dichotomous

Open-ended questions provide more detailed information than scaled questions.

Which of the following is not specifically part of the questionnaire evaluation process?

In the questionnaire design process,what is the first step? 1

Which of the following is a reason for increased costs of survey research?

Survey objectives should utilize abbreviations and slang.

_______________ integrates responses from a question into later questions.

Today,Facebook can be used as a survey research platform.

Field management companies generally have design and analytical capabilities.

One of the characteristics that separate multiple-choice questions from scaled questions is that scaled questions attempt to capture the intensity of the respondent's feelings.

A major source of eliminating costs in survey research is premature termination of interviews.

When a questionnaire asks the respondent to skip question 4 if they answered "no" to question 3,this is an example of _______.

A proper layout for a questionnaire is needed to:

Which of the following is not a general rule for creating web surveys for mobile devices?

Probing is especially important when using:

Which of the following is not characteristic of open-ended questions?

Open-ended questions,by their nature,do not need to be coded for data analysis.

Which type of question does not allow the researcher to perform statistical analysis?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 12: Questionnaire Design

Open-ended questions provide more detailed information than scaled questions.

Which of the following is not specifically part of the questionnaire evaluation process?

In the questionnaire design process,what is the first step? 1

Which of the following is a reason for increased costs of survey research?

Survey objectives should utilize abbreviations and slang.

_______________ integrates responses from a question into later questions.

Today,Facebook can be used as a survey research platform.

Field management companies generally have design and analytical capabilities.

One of the characteristics that separate multiple-choice questions from scaled questions is that scaled questions attempt to capture the intensity of the respondent's feelings.

A major source of eliminating costs in survey research is premature termination of interviews.

When a questionnaire asks the respondent to skip question 4 if they answered "no" to question 3,this is an example of _______.

A proper layout for a questionnaire is needed to:

Which of the following is not a general rule for creating web surveys for mobile devices?

Probing is especially important when using:

Which of the following is not characteristic of open-ended questions?

Open-ended questions,by their nature,do not need to be coded for data analysis.

Which type of question does not allow the researcher to perform statistical analysis?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters