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  3. Study Set
    Marketing Research Study Set 2
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    Exam 19: Communicating the Research Results
  5. Question
    The Executive Summary
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The Executive Summary

Question 16

Question 16

Multiple Choice

The executive summary:


A) should be a maximum of four pages
B) is often the most difficult part of the report to write
C) is where the researcher lists key findings
D) all of these
E) none of these

Correct Answer:

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