Question 1

The three types of control discussed when dealing with extraneous variables are:

Accepted Answer

A) Physical, Mental, Statistical 
B) Physical, Design, Statistical 
C) Design, Mental, Statistical 
D) Physical, Emotional, Design 
A) Physical, Mental, Statistical 
B) Physical, Design, Statistical 
C) Design, Mental, Statistical 
D) Physical, Emotional, Design

Question 2

_____________ occur(s)when buyers from outside the test area come into the area to purchase the product being tested,thereby distorting the results of the experiment.

Accepted Answer

A) Most accurate results 
B) Bias 
C) Contamination 
D) None of these 
A) Most accurate results 
B) Bias 
C) Contamination 
D) None of these

Question 3

In an experiment,which of the following variables would probably not be the dependent variable?

Accepted Answer

A) total sales 
B) market share 
C) advertising 
D) percent increase in market penetration 
E) All of these would probably be dependent variables. 
A) total sales 
B) market share 
C) advertising 
D) percent increase in market penetration 
E) All of these would probably be dependent variables.

Question 4

When respondents drop out of an experiment before it is completed,this is referred to as ________________.

Accepted Answer

A) maturation 
B) history 
C) instrument variation 
D) mortality 
E) selection bias 
A) maturation 
B) history 
C) instrument variation 
D) mortality 
E) selection bias

Question 5

Pre-experimental designs offer little or no control over extraneous factors.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not a precondition for causation?

Accepted Answer

A) the effect variable 
B) correlation 
C) appropriate time order of occurrence 
D) elimination of other possible causal factors 
E) All of these are preconditions for causation. 
A) the effect variable 
B) correlation 
C) appropriate time order of occurrence 
D) elimination of other possible causal factors 
E) All of these are preconditions for causation.

Question 7

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

Accepted Answer

A) True 
 B)False

Question 8

A test market generally occurs after a national rollout of a new product.

Accepted Answer

A) True 
 B)False

Question 9

Sales are a common independent variable in marketing experiments.

Accepted Answer

A) True 
 B)False

Question 10

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales,the shelf position is considered the __________variable.

Accepted Answer

A) correlation 
B) dependent 
C) independent 
D) concomitant 
E) none of these 
A) correlation 
B) dependent 
C) independent 
D) concomitant 
E) none of these

Question 11

Which of the following has the highest degree of external validity?

Accepted Answer

A) field experiment 
B) laboratory experiment 
C) concomitant experiment 
D) none of these 
A) field experiment 
B) laboratory experiment 
C) concomitant experiment 
D) none of these

Question 12

Suppose a manufacturer wants to determine whether or not changing the packaging of his/her major product will bring about a change in sales.Which type of research will be most appropriate?

Accepted Answer

A) causal research 
B) exploratory research 
C) descriptive research 
D) qualitative research 
E) none of these 
A) causal research 
B) exploratory research 
C) descriptive research 
D) qualitative research 
E) none of these

Question 13

Marketing Research firms often have exclusive rights to doing interviews in shopping malls they have contracts with.They also often maintain facilities within the mall.Such firms might set up an artificial store within the mall to test advertising or sales promotion associated with such a store.Discuss the type of experiment being conducted if the marketing research firm offers an incentive to persons in the mall,such as those participating in mall intercept interviews,who would be observed as they interact with the promotional materials in artificial store.

Accepted Answer

The marketing research firm is setting u

Question 14

Which of the following types of research allows the researcher to show causation?

Accepted Answer

A) survey 
B) observation 
C) experiment 
D) none of these 
A) survey 
B) observation 
C) experiment 
D) none of these

Question 15

The effect of the treatment variable on the dependent variable is referred to as which of the following?

Accepted Answer

A) experimental effect 
B) change effect 
C) independent effect 
D) dependent effect 
E) none of these 
A) experimental effect 
B) change effect 
C) independent effect 
D) dependent effect 
E) none of these

Question 16

If the researcher can show that the experimental or treatment variable actually produced the differences observed in the dependent variable,then the experiment can be said to be which of the following?

Accepted Answer

A) internally valid 
B) extraneously valid 
C) externally valid 
D) laboratory valid 
E) none of these 
A) internally valid 
B) extraneously valid 
C) externally valid 
D) laboratory valid 
E) none of these

Question 17

Quasi-experiments are studies in which the researcher lacks complete control over the scheduling of treatments or must assign respondents to treatments in a nonrandom manner.

Accepted Answer

A) True 
 B)False

Question 18

This true experimental design involves random assignment of subjects to experimental and control groups,but no pre-measurement of the dependent variable.

Accepted Answer

A) Solomon four-group design 
B) before and after with control group 
C) after only with control group 
D) one group pretest and posttest design 
E) none of these 
A) Solomon four-group design 
B) before and after with control group 
C) after only with control group 
D) one group pretest and posttest design 
E) none of these

Question 19

Experimental research is often referred to as causal research.

Accepted Answer

A) True 
 B)False

Question 20

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________.

Accepted Answer

A) exploratory research 
B) causal research 
C) descriptive research 
D) none of these 
A) exploratory research 
B) causal research 
C) descriptive research 
D) none of these

The three types of control discussed when dealing with extraneous variables are:

_____________ occur(s)when buyers from outside the test area come into the area to purchase the product being tested,thereby distorting the results of the experiment.

In an experiment,which of the following variables would probably not be the dependent variable?

When respondents drop out of an experiment before it is completed,this is referred to as ________________.

Pre-experimental designs offer little or no control over extraneous factors.

Which of the following is not a precondition for causation?

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

A test market generally occurs after a national rollout of a new product.

Sales are a common independent variable in marketing experiments.

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales,the shelf position is considered the __________variable.

Which of the following has the highest degree of external validity?

Suppose a manufacturer wants to determine whether or not changing the packaging of his/her major product will bring about a change in sales.Which type of research will be most appropriate?

Which of the following types of research allows the researcher to show causation?

The effect of the treatment variable on the dependent variable is referred to as which of the following?

If the researcher can show that the experimental or treatment variable actually produced the differences observed in the dependent variable,then the experiment can be said to be which of the following?

Quasi-experiments are studies in which the researcher lacks complete control over the scheduling of treatments or must assign respondents to treatments in a nonrandom manner.

This true experimental design involves random assignment of subjects to experimental and control groups,but no pre-measurement of the dependent variable.

Experimental research is often referred to as causal research.

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 9: Primary Data Collection: Experimentation and Test Markets

The three types of control discussed when dealing with extraneous variables are:

_____________ occur(s)when buyers from outside the test area come into the area to purchase the product being tested,thereby distorting the results of the experiment.

In an experiment,which of the following variables would probably not be the dependent variable?

When respondents drop out of an experiment before it is completed,this is referred to as ________________.

Pre-experimental designs offer little or no control over extraneous factors.

Which of the following is not a precondition for causation?

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

A test market generally occurs after a national rollout of a new product.

Sales are a common independent variable in marketing experiments.

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales,the shelf position is considered the __________variable.

Which of the following has the highest degree of external validity?

Suppose a manufacturer wants to determine whether or not changing the packaging of his/her major product will bring about a change in sales.Which type of research will be most appropriate?

Which of the following types of research allows the researcher to show causation?

The effect of the treatment variable on the dependent variable is referred to as which of the following?

If the researcher can show that the experimental or treatment variable actually produced the differences observed in the dependent variable,then the experiment can be said to be which of the following?

Quasi-experiments are studies in which the researcher lacks complete control over the scheduling of treatments or must assign respondents to treatments in a nonrandom manner.

This true experimental design involves random assignment of subjects to experimental and control groups,but no pre-measurement of the dependent variable.

Experimental research is often referred to as causal research.

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters