Exam 5: Qualitative Research

Research that focuses on interpretation through conversations is_________.

Getting the right respondents is critical to having a good focus group.

An advantage of depth interviews is that group pressure is eliminated.

Distinguish between quantitative and qualitative research,especially with respect to the appropriateness of each.

Most focus group participants are recruited via door-to-door interviews.

You have just conducted a set of focus groups for a client,and the results are positive about launching a new product.What words of caution would you give the client before they make this multi-million dollar decision?

A limitation of focus groups is:

During the focus group interview,it is imperative that the focus group moderator:

Which of the following types of research facilitates question probing?

How do researchers prevent "professional" respondents from participating in focus groups?

If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use:

When a focus group moderator debriefs the client after the final focus group,this is known as _______.

Focus groups are usually no longer than 45 minutes.

A focus group moderator's debriefing is referred to as instant analysis.

Which of the following is not an example of a projective test?

Quantitative research typically uses larger sample sizes than qualitative research.

Generally,interaction with respondents is more personalized in descriptive studies than in focus groups.

Collecting rounds of individual data from knowledgeable people is most closely related to which of the following?

Qualitative research is most closely related to causal research.

Describe the four (4)steps in conducting a focus group.