Exam 3: Brand Communication and Society

Virtually all major advertisers and advertising agencies have in-house ad review procedures,typically including reviews by agency and client attorneys.

The process leading to the issuance of a cease-and-desist order is similar to that of a court trial.

Common designs or symbols can be copyrighted.

Bayer Aspirin claims that it relieves headache pain three times faster than does Tylenol.What type of advertising is this?

Which of the following refers to the ethically questionable practice of companies paying or providing incentives for bloggers to post positive comments about products?

Government oversight responsibility with respect to advertising includes ________.

With respect to prescription drugs,the Food and Drug Administration's primary job is to determine whether the drugs are marketed in a responsible way.

Nike's longtime symbol on its products and in its ads is the Nike "Swoosh," which looks like a curved checkmark.If another athletic shoemaker used that symbol on its products or in its ads,that company would most likely be guilty of ________.

The Federal Trade Commission (FTC)is the primary agency governing the advertising industry.

Under the First Amendment to the U.S.Constitution,protection of commercial speech is absolute.

The concern that children may be exploited by certain advertising messages could be addressed by both the FTC and the FCC.

According to federal regulations,a spokesperson who endorses a brand must use the brand.

A(n)________ is any advertising message that consumers believe reflects the opinions,beliefs,or experiences of an individual,group,or institution.

Which of the following does NOT have governmental authority concerning some form of advertising regulation?

Which arm of the National Advertising Review Council is made up of people from the field of advertising who evaluate complaints submitted by consumers,consumer groups,industrial organizations,and advertising firms?

The main concern the FTC has when an advertiser makes substitutes for products during a demonstration (such as using a mixture of glue and water instead of ice cream)is whether the ________.

An advertising agency can be held liable along with the advertiser for deceptive advertising.

Many advertisements for weight-loss products feature before-and-after photos of individuals who have lost an astonishing amount of weight.While these products may work for some people,the results shown in the ads may not be typical.What are regulators' concerns regarding these ads,and how do advertisers of these products get away with showing such demonstrations?

Advertisements for which of the following types of products are most heavily criticized for using misleading claims?

An understanding of local culture and customs is important in international advertising.