Exam 3: Brand Communication and Society

The Federal Communications Commission (FCC)can take action against ________.

Which Amendment to the U.S.Constitution states that Congress shall make no law "abridging the freedom of speech or of the press"?

Advertisers must comply with a consent decree and stop the deceptive practice.

Explain the distinctions between ethics and morals.

In a focus group of women in their 50s,participants objected to health care ads showing older women with arthritis in sedentary positions.They would prefer to see the women working out in a gym.This is an example of ________.

A code of ethics identifies how a professional in the industry must respond when faced with ethical questions.

The Better Business Bureau is a government agency with the power to oversee advertising,particularly local advertising.

Because standards of good taste are generally consistent across a culture,creating general guidelines for good taste in advertising is straightforward.

If the National Advertising Division (NAD)and an allegedly deceptive advertiser cannot reach a satisfactory resolution,the case is referred to the ________.

The government can ban truthful commercial speech if it can be proven that the public good demands such restrictions.

Discuss the key ethical issues of taste,stereotyping,use of sex appeal,and targeting children.How do advertising professionals deal with these issues?

Recently,a class-action lawsuit was brought against McDonald's charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but many critics continue to point out the health dangers of typical "fast food" menu items.These critics are concerned that the fast food industry has used ________.

Use the passage below to answer the following questions. Prior to 1997, broadcast ads for prescription drugs could not mention both the ailment for which the drug received FDA approval and the name of the drug in the same advertisement. That is, only one or the other could be mentioned, which led to much confusion on the part of consumers. In 1997, the Food and Drug Administration loosened its controls on pharmaceutical companies, and as a result, the amount of prescription drug advertising on television has skyrocketed. Now both the ailment and the name of the drug can be mentioned, but major side effects must also be mentioned and there must be an indication where the consumer can get more information, such as from a magazine ad or a website. Some have been quite critical of this direct-to-consumer prescription advertising, claiming it has led to an increase in requests for costlier drugs when the less expensive generic drugs would be just as effective. -An advertisement by the manufacturer of Flonase,a prescription allergy nasal spray,compared its product with another nasal spray on the market,Nasonex,and claimed that it controlled allergy symptoms for a longer period of time.The ad was effective,resulting in a two percent increase in market share for Flonase.Manufacturers of Nasonex claimed that the advertisement misrepresented their product and basically made a false comparison.Nasonex would have to prove all of the following EXCEPT which one to support its claim?

An advertisement that is considered offensive in one context is considered offensive in all contexts.

Use the information below to answer the following questions. Amy is seven years old and loves to play with dolls. In fact, she has more than 20 Barbie dolls and lots of clothes and accessories, including three cars, a house with furniture, and an airplane. Mattel, the manufacturer of Barbie, also sells many other products with the Barbie brand, such as games, notebooks, and girls' clothing, to name a few. -One ad for Barbie shows an animated Barbie character diving off of a diving board doing flips and twists before landing in a pool.The commercial was advertising a Barbie doll with a diving board that can be attached to the side of a bathtub.Amy begged her mother for the doll and got it,but she was very disappointed when the doll did not perform as she had seen it perform in the commercial.She realized she had to hold on to the doll to make it flip around and dive into the water.What was wrong with this ad?

Cigarette advertising on ________ has been banned since 1971.

According to U.S.law,which of the following is NOT an element a company/plaintiff is required to prove to win a false advertising lawsuit about an ad containing a comparative claim?

Which of the following gave the FTC the authority to provide consumers methods for seeking redress or restitution for deceptive marketing practices?

________ speech is speech that promotes buying and/or selling products.

Which of the following is the landmark corrective advertising case?