Exam 3: Brand Communication and Society

Which of the following prohibits consumers from taking cash from manufacturers,suppliers,or their representatives for making recommendations,reviews,or endorsements,unless full disclosure is provided?

When Kraft foods made a claim that their processed cheese slices contained as much calcium as contained in 5 ounces of milk,the Federal Trade Commission pursued it as a deceptive claim.Although Kraft admitted that a cheese slice did not actually contain as much calcium as claimed due to processing,the company argued that its ad was not deceptive because consumer research indicated that calcium content was not important to consumers when deciding among brands of cheese.Basically,Kraft's defense was based on its belief that the misleading claim ________.

Which of the following federal agencies has control over lotteries and mail fraud?

The first step in the regulation process after the FTC determines that an ad is deceptive is the issuance of a cease-and-desist order.

Critics of advertising tend to argue that advertising has the power to shape social trends and the way people think and act.

A ________ is a representation of a cultural group that emphasizes a trait or group of traits that may or may not communicate an accurate representation of the group.

The two operating arms of the Advertising Self-Regulatory Council are the ________.

Which of the following is NOT an element of the FDA's 1996 restrictions on tobacco advertising?

Many professions write a code of ________ to help guide practitioners toward ethical behavior.

If the National Advertising Review Board (NARB)and an allegedly deceptive advertiser cannot reach a satisfactory resolution,the case is most likely referred to the ________.

Charley's Fish Fry restaurant claims it has the "best seafood in town." What type of claim does the Federal Trade Commission consider this to be?

Advertising intended to mislead consumers by making claims that are false or by failure to make full disclosure of important facts,or both,is called ________.

________ results when an external message drives people to feel a need or want to buy a product.

Lovely Locks,a maker of shampoos,is considering entering the cosmetics market.The company has a line of mascara and eyeliner it wants to introduce.However,first Lovely Locks must obtain approval from the ________.

Which federal agency oversees package labeling,ingredient listing,and advertising for food and drugs?

Which of the following is true regarding a trademark?

The FTC's policy on ________relies on the likelihood that the advertisement is misleading,the reasonability of the consumer's interpretation,and the probability of material injury.

A company that pays bloggers to pose as customers and post customer reviews online is using ________.

The current FTC policy on deception is clear and easy for advertisers to measure.

The Children's Food and Beverage Advertising Initiative is a federal law regulating the marketing of so-called "junk food" to children.