Exam 3: Brand Communication and Society

A ________ is the first step in the regulation process after the FTC determines that an ad is deceptive.

Which of the following codes is designed to help marketers and advertising specialists create transparent advertising in a fair,honest,and forthright manner?

Verbal or written words in an advertisement that indicate exceptions to the advertising claim made are known as ________.

John works for an advertising agency whose client wants to reach Hispanic consumers living in Florida and Texas.He decides that one ad execution is sufficient because he believes that all Hispanics are the same.John is using a(n)________ to make his decision.

The Federal Communications Commission (FCC)has the authority to take legal actions against advertisers and advertising agencies.

People who accuse advertisements of causing demand creation believe that advertisements cause people to buy things they do not need and cannot afford.

Use the information below to answer the following questions. Amy is seven years old and loves to play with dolls. In fact, she has more than 20 Barbie dolls and lots of clothes and accessories, including three cars, a house with furniture, and an airplane. Mattel, the manufacturer of Barbie, also sells many other products with the Barbie brand, such as games, notebooks, and girls' clothing, to name a few. -Amy's mother limits Amy's television viewing time because she feels there is just too much advertising influencing her child to want more stuff.However,there are restrictions regarding advertising toward children.Briefly name and describe the laws and regulations specific to television advertising targeted at children.

P&G is concerned about a claim made in a rival's advertisement.P&G thinks that the competition's claim is deceptive.If P&G does not want to get the government involved in this dispute,what course of action can P&G take to resolve this issue?

A copyright gives an organization the exclusive right to use or reproduce original work,such as an advertisement or package design,indefinitely.

A new weight loss program called Keep It Off advertises that dieters who have used the program have maintained their weight loss for more than three years.However,Keep It Off does not have any record of independent research that shows these results.The company may encounter problems with the FTC because it ________.

Describe three specific responsibilities of the Federal Trade Commission.

In advertising,an action that is legal is by definition ethical.

Use the information below to answer the following questions. Amy is seven years old and loves to play with dolls. In fact, she has more than 20 Barbie dolls and lots of clothes and accessories, including three cars, a house with furniture, and an airplane. Mattel, the manufacturer of Barbie, also sells many other products with the Barbie brand, such as games, notebooks, and girls' clothing, to name a few. -Amy saw a commercial on television for a newer Barbie house than the one she currently has,and of course,she wanted it.Advertising has been criticized because it is used to drive people to feel a need or want.What is this called and why is advertising criticized?

Which federal agency was formed to protect the public interest in radio and television broadcast communications?

How is the Distilled Spirits Council a model for industry self-regulation?

Which of the following is a term that describes what happens when Western culture is imposed on others?

To be considered deceptive under FTC policy,a false or misleading advertisement must influence consumers' decision making about the product or service advertised.

In 1997,the Food and Drug Administration loosened its controls on pharmaceutical companies,and as a result,the amount of prescription drug advertising has skyrocketed.What is an advantage of this regulatory change?

Adbusters.org is an example of a(n)________.

Bob is a brand manager for a national brand laundry detergent and noticed a claim made in a competitor's advertisement that falsely indicates that its brand performed better than his company's brand.What must Bob's company prove to win a false advertising lawsuit over this comparative claim?