Exam 13: Cross-Cultural Consumer Behavior: an International Perspective

How has the growth of the middle class in developing countries impacted marketers?

McDonald's tries to adapt its advertising messages to the specific values of particular cultures.This makes it a ________ company.

There are four possible global marketing strategies,one of which is a local strategy,which is offering ________.

Which of the following global consumer market segments considers material things to be extremely important?

A research study in Turkey found that while products from Germany,France,Italy,and Israel were favored by Turkish consumers for their quality,design,and performance,products from the United States and England were chosen for their reliability and warranty.This is an example of ________.

In some cultures,the female head of household is the primary decision-maker when it comes to purchases for the family.In others,it is the male head of household.This is an example of which of the following basic research issues in cross-cultural analysis?

Many marketers,finding their home markets to be nearing the saturation point in terms of sales opportunities,are looking to the growing ________ in developing countries to expand their sales.

An upscale wristwatch such as Patek Philippe would be best marketed through a ________ strategy.

There are four possible global marketing strategies,one of which is a global strategy,which involves offering ________.

Low-involvement products in the midrange of the high-tech/high-touch continuum are most suitably marketed as global brands.

Learning about foreign cultures is called ________.

The majority of a country's citizens fall into which one of the following categories with respect to their view of global brands?

When seeking success in a foreign market,it has been suggested that a company should remember the following P's: ________.

What are the four possible multinational marketing strategies with regard to standardization and localization?

CLOTHING MINI CASE: Outer Limits Outfitters is an Swiss company that makes clothes for skiing and snowboarding.The company produces standardized lines of clothing for sale at its retail outlets worldwide.In Switzerland,.Outer Limits' advertising portrays the company as a distinctly Swiss brand.In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers. -In the CLOTHING MINI CASE,if U.S.consumers held positive perceptions of Outer Limits Outfitters because it is a Swiss company and the Swiss are known for having beautiful mountains and high quality goods,this would be an example of ________.

Which of the following global consumer market segments is the youngest group?

In a sense,cross-cultural acculturation is a dual process for marketers.How does this dual process work? Give an example.

CLOTHING MINI CASE: Outer Limits Outfitters is an Swiss company that makes clothes for skiing and snowboarding.The company produces standardized lines of clothing for sale at its retail outlets worldwide.In Switzerland,.Outer Limits' advertising portrays the company as a distinctly Swiss brand.In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers. -In the CLOTHING MINI CASE,the majority of Outer Limits' consumers fall into the ________ consumer segment.

When is standardization of product and message most appropriate?

By 2020,the middle class will grow to constitute over ________ of the world's population.