Question 1

________ is made up of 27 member countries in Europe who allow the free movement of goods and services.

Accepted Answer

A)  NAFTA 
B)  The European Union 
C)  CAFTA 
D)  ASEAN 
E)  Mercosur 
A)  NAFTA 
B)  The European Union 
C)  CAFTA 
D)  ASEAN 
E)  Mercosur

Question 2

If the cultural beliefs,values,and customs of specific target countries are found to differ widely then a highly ________ marketing strategy is indicated for each country.

Accepted Answer

A)  individualized 
B)  generalized 
C)  homogenized 
D)  heterogeneous 
E)  uniform 
A)  individualized 
B)  generalized 
C)  homogenized 
D)  heterogeneous 
E)  uniform

Question 3

There are four major segments in each country with respect to how its citizens view global brands.These include: global citizens,global dreamers,antiglobals,and global agnostics.

Accepted Answer

A) True 
 B)False

Question 4

The Internet is a culturally neutral medium.

Accepted Answer

A) True 
 B)False

Question 5

The objective of understanding cross-cultural differences is to ________.

Accepted Answer

A)  develop effective targeted marketing strategies to use in each foreign market of interest 
B)  be informed as good citizens 
C)  to fulfill a societal marketing aspect 
D)  to be considered a global company 
E)  to fulfill their social responsibilities 
A)  develop effective targeted marketing strategies to use in each foreign market of interest 
B)  be informed as good citizens 
C)  to fulfill a societal marketing aspect 
D)  to be considered a global company 
E)  to fulfill their social responsibilities

Question 6

In general,demographic segments in other nations want to be or act like Americans.

Accepted Answer

A) True 
 B)False

Question 7

________ products are manufactured,packaged,and positioned in exactly the same way regardless of the country in which they are sold.

Accepted Answer

A)  Regional brand 
B)  World brand 
C)  National brand 
D)  Local brand 
E)  International brand 
A)  Regional brand 
B)  World brand 
C)  National brand 
D)  Local brand 
E)  International brand

Question 8

The Swiss have a reputation for making excellent watches,demonstrating that consumers tend to have an established attitude or preference when it comes to a particular product being made in a particular country.

Accepted Answer

A) True 
 B)False

Question 9

CRAFT MINI CASE: Global Craft is an importer of crafts from Indian and African craftsmen to the United States.The company broadcasts a standardized advertising campaign nationwide emphasizing the fair price that it pays for the crafts that it imports, supporting rather than exploiting these craftsmen.Its advertising also serves to introduce American consumers to international craft products to which they may not have been already introduced.
-In the CRAFT MINI CASE,Global Craft capitalizes on its reputation for ________ to promote the products it imports.

Accepted Answer

A)  social responsibility 
B)  global myth 
C)  quality signaling 
D)  prestige 
E)  value 
A)  social responsibility 
B)  global myth 
C)  quality signaling 
D)  prestige 
E)  value

Question 10

Which of the following global consumer market segments is known for seeking knowledge and insight,and having a keen interest in books and new media?

Accepted Answer

A)  strivers 
B)  devouts 
C)  fun Seekers 
D)  creatives 
E)  intimates 
A)  strivers 
B)  devouts 
C)  fun Seekers 
D)  creatives 
E)  intimates

Question 11

Consumers around the world are increasingly reluctant to try foreign products that are popular in different and far-off places.

Accepted Answer

A) True 
 B)False

Question 12

Consumers worldwide believe that local brands develop new products and breakthrough technologies at a faster pace than global brands.

Accepted Answer

A) True 
 B)False

Question 13

A ________ marketing strategy stresses the diversity among consumers in different nations.

Accepted Answer

A)  diverse 
B)  international 
C)  global 
D)  comprehensive 
E)  localized 
A)  diverse 
B)  international 
C)  global 
D)  comprehensive 
E)  localized

Question 14

CRAFT MINI CASE: Global Craft is an importer of crafts from Indian and African craftsmen to the United States.The company broadcasts a standardized advertising campaign nationwide emphasizing the fair price that it pays for the crafts that it imports, supporting rather than exploiting these craftsmen.Its advertising also serves to introduce American consumers to international craft products to which they may not have been already introduced.
-In the CRAFT MINI CASE,the majority of Global Craft's consumers fall into the ________ consumer segment.

Accepted Answer

A)  Global Citizens 
B)  Global Dreamers 
C)  Global Indifferents 
D)  Antiglobals 
E)  Global Agnostics 
A)  Global Citizens 
B)  Global Dreamers 
C)  Global Indifferents 
D)  Antiglobals 
E)  Global Agnostics

Question 15

A localized marketing strategy works best when ________.

Accepted Answer

A)  the local economy is prosperous 
B)  there are very few market segments 
C)  there is intense local competition 
D)  the company's international reputation is very good 
E)  there are few potential local partners 
A)  the local economy is prosperous 
B)  there are very few market segments 
C)  there is intense local competition 
D)  the company's international reputation is very good 
E)  there are few potential local partners

Question 16

According to recent consumer research,which of the following is true of combining global and local marketing strategies?

Accepted Answer

A)  Consumers in different countries of the world are exposed to roughly the same level of advertising. 
B)  Consumers worldwide focus more on the aesthetic qualities of advertising than on the product-related claims made. 
C)  Creating a general consensus of meaning across various cultures can be achieved using strong visual images whose fundamental message is highly apparent. 
D)  In developing advertising for international markets, localizing language to blend with the local culture is considered to be the least important component of advertising customization. 
E)  The most effective way to reach international markets for all types of products is by using a uniform advertising theme. 
A)  Consumers in different countries of the world are exposed to roughly the same level of advertising. 
B)  Consumers worldwide focus more on the aesthetic qualities of advertising than on the product-related claims made. 
C)  Creating a general consensus of meaning across various cultures can be achieved using strong visual images whose fundamental message is highly apparent. 
D)  In developing advertising for international markets, localizing language to blend with the local culture is considered to be the least important component of advertising customization. 
E)  The most effective way to reach international markets for all types of products is by using a uniform advertising theme.

Question 17

The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?

Accepted Answer

A)  Product 
B)  Projection 
C)  Pricing 
D)  Placement 
E)  People 
A)  Product 
B)  Projection 
C)  Pricing 
D)  Placement 
E)  People

Question 18

CLOTHING MINI CASE: Outer Limits Outfitters is an Swiss company that makes clothes for skiing and snowboarding.The company produces standardized lines of clothing for sale at its retail outlets worldwide.In Switzerland,.Outer Limits' advertising portrays the company as a distinctly Swiss brand.In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE,Outer Limits Outfitters would be considered a(n)________.

Accepted Answer

A)  global brand 
B)  acculturated brand 
C)  subsidiary brand 
D)  national brand 
E)  local brand 
A)  global brand 
B)  acculturated brand 
C)  subsidiary brand 
D)  national brand 
E)  local brand

Question 19

Product standardization works best with ________ products.

Accepted Answer

A)  snack food 
B)  cleaning 
C)  high tech 
D)  fashion and clothing 
E)  agricultural 
A)  snack food 
B)  cleaning 
C)  high tech 
D)  fashion and clothing 
E)  agricultural

Question 20

Consumers in different countries of the world have roughly the same amount of exposure to advertisements.

Accepted Answer

A) True 
 B)False

________ is made up of 27 member countries in Europe who allow the free movement of goods and services.

If the cultural beliefs,values,and customs of specific target countries are found to differ widely then a highly ________ marketing strategy is indicated for each country.

There are four major segments in each country with respect to how its citizens view global brands.These include: global citizens,global dreamers,antiglobals,and global agnostics.

The Internet is a culturally neutral medium.

The objective of understanding cross-cultural differences is to ________.

In general,demographic segments in other nations want to be or act like Americans.

________ products are manufactured,packaged,and positioned in exactly the same way regardless of the country in which they are sold.

The Swiss have a reputation for making excellent watches,demonstrating that consumers tend to have an established attitude or preference when it comes to a particular product being made in a particular country.

Which of the following global consumer market segments is known for seeking knowledge and insight,and having a keen interest in books and new media?

Consumers around the world are increasingly reluctant to try foreign products that are popular in different and far-off places.

Consumers worldwide believe that local brands develop new products and breakthrough technologies at a faster pace than global brands.

A ________ marketing strategy stresses the diversity among consumers in different nations.

A localized marketing strategy works best when ________.

According to recent consumer research,which of the following is true of combining global and local marketing strategies?

The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?

Product standardization works best with ________ products.

Consumers in different countries of the world have roughly the same amount of exposure to advertisements.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 13: Cross-Cultural Consumer Behavior: an International Perspective

________ is made up of 27 member countries in Europe who allow the free movement of goods and services.

If the cultural beliefs,values,and customs of specific target countries are found to differ widely then a highly ________ marketing strategy is indicated for each country.

There are four major segments in each country with respect to how its citizens view global brands.These include: global citizens,global dreamers,antiglobals,and global agnostics.

The Internet is a culturally neutral medium.

The objective of understanding cross-cultural differences is to ________.

In general,demographic segments in other nations want to be or act like Americans.

________ products are manufactured,packaged,and positioned in exactly the same way regardless of the country in which they are sold.

The Swiss have a reputation for making excellent watches,demonstrating that consumers tend to have an established attitude or preference when it comes to a particular product being made in a particular country.

Which of the following global consumer market segments is known for seeking knowledge and insight,and having a keen interest in books and new media?

Consumers around the world are increasingly reluctant to try foreign products that are popular in different and far-off places.

Consumers worldwide believe that local brands develop new products and breakthrough technologies at a faster pace than global brands.

A ________ marketing strategy stresses the diversity among consumers in different nations.

A localized marketing strategy works best when ________.

According to recent consumer research,which of the following is true of combining global and local marketing strategies?

The Chevrolet Nova did not sell well in Latin America because the Spanish word Nova means "it doesn't run." This is an example of failure due to which of the following of the three P's?

Product standardization works best with ________ products.

Consumers in different countries of the world have roughly the same amount of exposure to advertisements.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters