Exam 18: Print Production

Why are production data and scheduling so important to print production?

The main benefit of computer to plate is that it:

Describe the functions and responsibilities of the key players in the print operations area of an advertising agency.

Characteristics of offset lithography printing include:

Print production people need NOT be:

To ensure that the creative and production work moves along with the necessary precision, this is created at the outset of production.

To be effective, a print production group would NOT need to have a working knowledge of:

The type of printing process that uses a stencil, is ideal for short runs is, and usually applied to textiles is:

As someone in advertising, whether you intend to produce a magazine or newspaper ad, a direct response piece, outdoor or transit ads, you must have a working knowledge of:

Discuss the importance of and uses of color proofing.

The process that can print millions of copies of a catalog, newspaper insert or magazine, for example, and that delivers excellent color quality on relatively inexpensive paper is:

As the advertising person on an IMC project, you have been asked by the public relations department to recommend the printing process they should use for 600 T-shirts to commemorate your company's involvement in the National Day of Caring. You suggest that they go with:

Presses that feed paper from a continuous roll, printing rapidly are:

As an art director, if you wanted to transform a photograph into a digital file, you would probably use a scanner because it delivers very high-quality results.

As an advertiser dealing with a publication, you have full control over how ads are to be produced and presented.

Technique in which artwork is photographed twice, the second time from a different angle so that the dots of the second plate fall between those of the first plat.