Question 1

The conversion process that moves the original layout to the finished piece is the responsibility of the agency or advertiser and is called ________.

Accepted Answer

The answer of The conversion process that moves the original...

Question 2

Ad concept, scanning, layout, and proofing are the first four steps in which prepress printing method?

Accepted Answer

A) digital 
B) globalized 
C) traditional 
D) screen 
E) wet screening 
A) digital 
B) globalized 
C) traditional 
D) screen 
E) wet screening

Question 3

Which of the following is NOT an advantage of producing plates directly from computer files rather than film?

Accepted Answer

A) crisper dots 
B) agency controls entire process 
C) better registration 
D) sharper image on press 
E) reduces both design and printing schedules 
A) crisper dots 
B) agency controls entire process 
C) better registration 
D) sharper image on press 
E) reduces both design and printing schedules

Question 4

________ is verification that takes place at the prepress phase, when the final file format is created and used to drive digital contract proofing, platesetting, or digital printing.

Accepted Answer

The answer of ________ is verification that takes place at...

Question 5

The term ________ refers generically to file verification at any stage in the print or multimedia workflow.

Accepted Answer

The answer of The term ________ refers generically to file...

Question 6

If SWOP and GRACol were to set guidelines for production, many problems that advertising agencies encounter would be eliminated.

Accepted Answer

A) True 
 B)False

Question 7

The size of the print production group in an agency depends on the size of:

Accepted Answer

A) media the clients want used. 
B) upper level of management. 
C) billings. 
D) demand. 
E) printed materials they specialize in bringing to the marketplace. 
A) media the clients want used. 
B) upper level of management. 
C) billings. 
D) demand. 
E) printed materials they specialize in bringing to the marketplace.

Question 8

File compatibility is no longer an issue for most publishers.

Accepted Answer

A) True 
 B)False

Question 9

Describe some of the technical considerations of digital advertising and production.

Accepted Answer

Some of the technical considerations of

Question 10

Different from line art, photos with tonal values that range from white to black are called continuous-tone artwork.

Accepted Answer

A) True 
 B)False

Question 11

The ________ department is responsible for setting and then monitoring schedules of operations from creative through final production.

Accepted Answer

The answer of The ________ department is responsible for setting...

Question 12

In this new age of desktop publishing, which of the following points should you consider very seriously?

Accepted Answer

A) If you intend to use a font on more than one computer, you don't need a multi-license to use the type package. 
B) Large blocks of reverse type are less difficult to read. 
C) Because there is little difference between screen and printer fonts, there's no need to keep careful records of them. 
D) Select delicate type when using reverses. 
A) If you intend to use a font on more than one computer, you don't need a multi-license to use the type package. 
B) Large blocks of reverse type are less difficult to read. 
C) Because there is little difference between screen and printer fonts, there's no need to keep careful records of them. 
D) Select delicate type when using reverses.

Question 13

Which of the following is a major printing process?

Accepted Answer

A) letterbox 
B) rotogravure 
C) optical fiber matting 
D) onset lithography 
E) photogravure 
A) letterbox 
B) rotogravure 
C) optical fiber matting 
D) onset lithography 
E) photogravure

Question 14

Which of the following does NOT pertain to sheet-fed presses?

Accepted Answer

A) feeds paper rapidly 
B) can be used in letterpress printing 
C) can be used in offset printing 
D) can be used in gravure printing 
E) Prints about 6,000 to 7,000 sheets per hour. 
A) feeds paper rapidly 
B) can be used in letterpress printing 
C) can be used in offset printing 
D) can be used in gravure printing 
E) Prints about 6,000 to 7,000 sheets per hour.

Question 15

An essential part of any ad design, ________ can create moods, enhance readability, give your communication an image, and even inspire passion.

Accepted Answer

The answer of An essential part of any ad design,...

Question 16

The traffic department sets and monitors schedules of the operation from creative through final production.

Accepted Answer

A) True 
 B)False

Question 17

The purpose of an agency's print production group is to take the original creative concepts and transform them into the client's various printed communication.

Accepted Answer

A) True 
 B)False

Question 18

Name the three major types of printing processes and briefly distinguish among them by citing the type of surface they use to deliver an image.

Accepted Answer

The three major types of printing proces

Question 19

Advertising concept, typesetting, and electronic color separations are the first three steps in which prepress printing method?

Accepted Answer

A) digital 
B) globalized 
C) traditional 
D) screen 
E) wet screening 
A) digital 
B) globalized 
C) traditional 
D) screen 
E) wet screening

Question 20

Which of the following pertain to HiFi color?

Accepted Answer

A) seven-way comps 
B) frequency modulation printing 
C) overlay proofing 
D) laminate proofing 
E) waterless offset 
A) seven-way comps 
B) frequency modulation printing 
C) overlay proofing 
D) laminate proofing 
E) waterless offset

Exam 18: Print Production

The conversion process that moves the original layout to the finished piece is the responsibility of the agency or advertiser and is called ________.

Ad concept, scanning, layout, and proofing are the first four steps in which prepress printing method?

Which of the following is NOT an advantage of producing plates directly from computer files rather than film?

________ is verification that takes place at the prepress phase, when the final file format is created and used to drive digital contract proofing, platesetting, or digital printing.

The term ________ refers generically to file verification at any stage in the print or multimedia workflow.

If SWOP and GRACol were to set guidelines for production, many problems that advertising agencies encounter would be eliminated.

The size of the print production group in an agency depends on the size of:

File compatibility is no longer an issue for most publishers.

Describe some of the technical considerations of digital advertising and production.

Different from line art, photos with tonal values that range from white to black are called continuous-tone artwork.

The ________ department is responsible for setting and then monitoring schedules of operations from creative through final production.

In this new age of desktop publishing, which of the following points should you consider very seriously?

Which of the following is a major printing process?

Which of the following does NOT pertain to sheet-fed presses?

An essential part of any ad design, ________ can create moods, enhance readability, give your communication an image, and even inspire passion.

The traffic department sets and monitors schedules of the operation from creative through final production.

The purpose of an agency's print production group is to take the original creative concepts and transform them into the client's various printed communication.

Name the three major types of printing processes and briefly distinguish among them by citing the type of surface they use to deliver an image.

Advertising concept, typesetting, and electronic color separations are the first three steps in which prepress printing method?

Which of the following pertain to HiFi color?

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Video and the Commercial

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters