Exam 1: Background of Todays Advertising

Advertisers increasingly came under fire in the late nineteenth century because of the advertising claims of which class of product?

During WWII, advertising found its greater purpose in promoting:

One of the most important developments in advertising in the past quarter century is the increased recognition of the significance of fulfilling:

Prior to 1920, radio was not viewed as a viable commercial medium.

Valid and reliable research were missing from most advertising in the early twentieth century.

The publication responsible for establishing the model statute for state regulation of advertising is:

What elements were missing in most advertising during the very early twentieth century?

Since the beginning of mass advertising in the late 1980s, measuring the return on investment (ROI)of advertising dollars has been relatively easy.

During WWII, advertisers increased their product advertising efforts in order to build up pressure for rationed goods, which lead to the post-war boom in consumer goods.

Characteristics of the ________ era include efforts on the part of advertisers to reach and motivate mass audiences using ever-increasingly sophisticated techniques for targeting audiences with specifically prepared messages.

Which of the following was NOT a major governmental change that affected advertisers in the 30 years following World War II?

The person most associated with the idea of selling products on the basis of style and luxury rather than just focusing on the utility of the product is:

Clay tablets, town criers, and tavern signs were among the earliest and best ways to reach potential customers for various services and products.

Among elements of the industrial revolution that would NOT have helped accelerate development of modern-day advertising were:

In the fifty years after the Civil War, there were a number of factors that drove the growth of advertising. Which of the following was NOT one of those factors?

If owners of food processing operations had emulated the efforts of H. J. Heinz, they may have averted the need for Congress to protect public health with passage of various acts.

A change in the American consumer market caused advertising to increase in importance in the mid-1950s. What had changed?

The vigilance committees of the Associated Advertising Clubs of the World today are known as:

In the 1980s, the trend toward ________ marked the end of the traditional mass-market strategies that had dominated American business for almost a century.

The company generally considered the first national marketer was: