Question 1

Which of the following is an indirect business marketing channel?

Accepted Answer

A)  producer to retailer to business distributor 
B)  producer to wholesaler to retailer to end consumer 
C)  producer to end-consumer to business distributor 
D)  producer to retailer 
E)  producer to business distributor to business customer 
A)  producer to retailer to business distributor 
B)  producer to wholesaler to retailer to end consumer 
C)  producer to end-consumer to business distributor 
D)  producer to retailer 
E)  producer to business distributor to business customer

Question 2

Refer to the scenario below to answer the following question(s).
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following is Giant Beanstalks' upstream partner?

Accepted Answer

A)  the management of Greenleaf 
B)  the farmers of Riverdale 
C)  the trucks that carry Giant Beanstalks' products to Greenleaf 
D)  the end-consumers who buy the canned vegetables from Greenleaf 
E)  the logistics division of Giant Beanstalk 
A)  the management of Greenleaf 
B)  the farmers of Riverdale 
C)  the trucks that carry Giant Beanstalks' products to Greenleaf 
D)  the end-consumers who buy the canned vegetables from Greenleaf 
E)  the logistics division of Giant Beanstalk

Question 3

Which of the following is true of channel members?

Accepted Answer

A)  They act independent of each other. 
B)  They play specialized roles in the channel. 
C)  They are not accountable to other channel members. 
D)  They play generalized and interchangeable roles in the distribution process. 
E)  Their competence and cooperation don't affect the company's image or profits. 
A)  They act independent of each other. 
B)  They play specialized roles in the channel. 
C)  They are not accountable to other channel members. 
D)  They play generalized and interchangeable roles in the distribution process. 
E)  Their competence and cooperation don't affect the company's image or profits.

Question 4

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

Accepted Answer

A) True 
 B)False

Question 5

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Accepted Answer

A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck 
A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck

Question 6

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Accepted Answer

A) True 
 B)False

Question 7

Craftsman Furniture Company offers its bedroom and living room furniture through independent and smaller chain furniture stores, not through every store that sells furniture. It uses ________ distribution.

Accepted Answer

A)  intensive 
B)  direct 
C)  corporate 
D)  selective 
E)  exclusive 
A)  intensive 
B)  direct 
C)  corporate 
D)  selective 
E)  exclusive

Question 8

At its most basic form, a marketing channel consists of the producer and the ________.

Accepted Answer

A)  retailer 
B)  sales agent 
C)  competitor 
D)  processor 
E)  consumer 
A)  retailer 
B)  sales agent 
C)  competitor 
D)  processor 
E)  consumer

Which of the following is an indirect business marketing channel?

Which of the following is true of channel members?

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Craftsman Furniture Company offers its bedroom and living room furniture through independent and smaller chain furniture stores, not through every store that sells furniture. It uses ________ distribution.

At its most basic form, a marketing channel consists of the producer and the ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is an indirect business marketing channel?

Which of the following is true of channel members?

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Craftsman Furniture Company offers its bedroom and living room furniture through independent and smaller chain furniture stores, not through every store that sells furniture. It uses ________ distribution.

At its most basic form, a marketing channel consists of the producer and the ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters