Question 1

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

Accepted Answer

A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck 
A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck

Question 2

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Accepted Answer

A) True 
 B)False

Question 3

Major logistics functions are logistics information management, inventory management, transportation, and ________.

Accepted Answer

A)  advertising 
B)  product design 
C)  financial projections 
D)  warehousing 
E)  customer sales 
A)  advertising 
B)  product design 
C)  financial projections 
D)  warehousing 
E)  customer sales

Question 4

What are the key functions that members of the marketing channel perform?

Accepted Answer

Members of the marketing channel help to

Question 5

Refer to the scenario below to answer the following question(s).
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-What mode of transport should Kimberly use to ship its goods over long distances as quickly as possible?

Accepted Answer

A)  flatcars 
B)  water transport 
C)  air transport 
D)  trucks 
E)  railroads 
A)  flatcars 
B)  water transport 
C)  air transport 
D)  trucks 
E)  railroads

Question 6

Fire Up makes fireproof clothing material and it licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following types of franchising is evident here?

Accepted Answer

A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture 
A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture

Question 7

In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.

Accepted Answer

A)  administered vertical marketing system 
B)  horizontal marketing system 
C)  corporate vertical marketing system 
D)  hybrid distribution system 
E)  conventional marketing system 
A)  administered vertical marketing system 
B)  horizontal marketing system 
C)  corporate vertical marketing system 
D)  hybrid distribution system 
E)  conventional marketing system

Question 8

Which of the following is a conventional consumer marketing channel?

Accepted Answer

A)  producer to business distributor to end consumer 
B)  producer to wholesaler to retailer to end consumer 
C)  producer to end consumer to business customer 
D)  producer to retailer 
E)  producer to business distributor to business customer 
A)  producer to business distributor to end consumer 
B)  producer to wholesaler to retailer to end consumer 
C)  producer to end consumer to business customer 
D)  producer to retailer 
E)  producer to business distributor to business customer

Question 9

Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

A) True 
 B)False

Question 10

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

Accepted Answer

A)  Exclusive 
B)  Selective 
C)  Intensive 
D)  Indirect 
E)  Corporate 
A)  Exclusive 
B)  Selective 
C)  Intensive 
D)  Indirect 
E)  Corporate

Question 11

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)  limiting market complexity 
B)  reducing control over the system 
C)  expanding sales and market coverage 
D)  decreasing marketing needs and costs 
E)  minimizing mass customization of products 
A)  limiting market complexity 
B)  reducing control over the system 
C)  expanding sales and market coverage 
D)  decreasing marketing needs and costs 
E)  minimizing mass customization of products

Question 13

________ or smart tag technology helps companies locate a product's exact position within its supply chain.

Accepted Answer

A)  RFID 
B)  PRM 
C)  VMS 
D)  BCODE 
E)  3PL 
A)  RFID 
B)  PRM 
C)  VMS 
D)  BCODE 
E)  3PL

Question 14

Which of the following is true of the exclusive distribution strategy?

Accepted Answer

A)  It makes products available to everybody, everywhere. 
B)  It is used primarily for convenience items. 
C)  It helps promote a brand's luxury image. 
D)  It gives producers no control over their products. 
E)  It enlists all of the intermediaries willing to carry a company's products. 
A)  It makes products available to everybody, everywhere. 
B)  It is used primarily for convenience items. 
C)  It helps promote a brand's luxury image. 
D)  It gives producers no control over their products. 
E)  It enlists all of the intermediaries willing to carry a company's products.

Question 15

Refer to the scenario below to answer the following question(s).
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-When one of the stores complains that the jewelry they're being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict.

Accepted Answer

A)  horizontal 
B)  multitiered 
C)  vertical 
D)  intensive 
E)  subjective 
A)  horizontal 
B)  multitiered 
C)  vertical 
D)  intensive 
E)  subjective

Question 16

Which of the following is true of conventional distribution channels?

Accepted Answer

A)  Channel members have complete control over each other. 
B)  Channel members seek to maximize their own profits. 
C)  Channel conflict is governed by formal mechanisms. 
D)  Channel members are assigned roles according to a clearly defined framework. 
E)  Channel members work exclusively for the good of the organization. 
A)  Channel members have complete control over each other. 
B)  Channel members seek to maximize their own profits. 
C)  Channel conflict is governed by formal mechanisms. 
D)  Channel members are assigned roles according to a clearly defined framework. 
E)  Channel members work exclusively for the good of the organization.

Question 17

When a producer uses exclusive dealing and the use of exclusive territorial agreements to keep a dealer from selling outside its territory, it is completely legal.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true of using trucks as a transportation mode?

Accepted Answer

A)  Transportation via trucks is costlier than by rail or air. 
B)  Trucks are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets. 
C)  Trucks provide in-transit services such as the diversion of shipped goods to other destinations en route. 
D)  Trucks are highly flexible in their routing and time schedules. 
E)  Trucks are the slowest mode of transportation and most affected by the weather. 
A)  Transportation via trucks is costlier than by rail or air. 
B)  Trucks are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets. 
C)  Trucks provide in-transit services such as the diversion of shipped goods to other destinations en route. 
D)  Trucks are highly flexible in their routing and time schedules. 
E)  Trucks are the slowest mode of transportation and most affected by the weather.

Question 19

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

A)  Cross 
B)  Price 
C)  Supply chain 
D)  Product cycle 
E)  Customer 
A)  Cross 
B)  Price 
C)  Supply chain 
D)  Product cycle 
E)  Customer

Question 20

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Accepted Answer

A)  Logistics inventory 
B)  Integrated logistics 
C)  Logistics information 
D)  Independent logistics 
E)  Group logistics 
A)  Logistics inventory 
B)  Integrated logistics 
C)  Logistics information 
D)  Independent logistics 
E)  Group logistics

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Major logistics functions are logistics information management, inventory management, transportation, and ________.

What are the key functions that members of the marketing channel perform?

Fire Up makes fireproof clothing material and it licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following types of franchising is evident here?

In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.

Which of the following is a conventional consumer marketing channel?

Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Which of the following is an advantage of adding new channels in a multichannel distribution system?

________ or smart tag technology helps companies locate a product's exact position within its supply chain.

Which of the following is true of the exclusive distribution strategy?

Which of the following is true of conventional distribution channels?

When a producer uses exclusive dealing and the use of exclusive territorial agreements to keep a dealer from selling outside its territory, it is completely legal.

Which of the following is true of using trucks as a transportation mode?

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

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Exam 12: Marketing Channels: Delivering Customer Value

In intermodal transportation, which of the following describes the use of both rail and trucks for transportation?

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Major logistics functions are logistics information management, inventory management, transportation, and ________.

What are the key functions that members of the marketing channel perform?

Fire Up makes fireproof clothing material and it licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following types of franchising is evident here?

In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.

Which of the following is a conventional consumer marketing channel?

Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Which of the following is an advantage of adding new channels in a multichannel distribution system?

________ or smart tag technology helps companies locate a product's exact position within its supply chain.

Which of the following is true of the exclusive distribution strategy?

Which of the following is true of conventional distribution channels?

When a producer uses exclusive dealing and the use of exclusive territorial agreements to keep a dealer from selling outside its territory, it is completely legal.

Which of the following is true of using trucks as a transportation mode?

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

________ management is the logistics concept that emphasizes teamwork-both inside the company and among all the marketing channel organizations-to maximize the performance of the entire distribution system.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters