Exam 12: Marketing Channels: Delivering Customer Value

A ________ VMS consists of independent firms at different levels of production and distribution who join together through formal agreements to obtain more economies or sales impact than each could achieve alone.

Describe the types of products that are selectively distributed and provide examples.

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

What is horizontal conflict? Illustrate your answer with an example.

Why are companies increasingly turning to third-party logistics providers (3PLs)?

________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.

How can a firm benefit from participating in a horizontal marketing system?

Give an example of a multichannel distribution system.

How can a firm benefit from involvement in a contractual VMS?

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

Which of the following companies uses a direct marketing channel?

Logistics has grown in importance for all of the following reasons EXCEPT that ________.

It is more efficient for a company to keep the marketing channel functions-such as information gathering, promotion, contacting customers and matching their needs, negotiation, and physical distribution-in-house as they are most skilled at those functions.

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________.

Which of the following is most likely a manufacturer-sponsored retailer franchise system?

For which product would a company use an exclusive distribution strategy?

The producer informs each channel member what its responsibilities are, and what the terms of business are.

Ford and its network of independent franchised dealers is an example of a ________.

The ________ organization is the most common type of contractual relationship.

Refer to the scenario below to answer the following question(s). Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. -Kimberly decides to alter its distribution strategy so that its jewelry is accessible to the public only through one distributor. The strategy they're considering is known as ________ distribution.