Exam 12: Marketing Channels: Delivering Customer Value

Refer to the scenario below to answer the following question(s). Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. -Which of the following modes of transport should Roland choose to transport the unprocessed vegetables from Riverdale's farms to the Giant Beanstalks' factory quickly and with minimum cost?

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Compare a conventional distribution channel with a vertical marketing system (VMS).

________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

Which of the following is NOT a step in designing an effective marketing channel?

When the seller allows only certain outlets to carry its products, this strategy is called ________.

A non-corporate VMS integrates successive stages of production and distribution under single ownership.

Which of the following is a type of flow that connects all institutions in a marketing channel?

________ logistics involves moving products from the factory to resellers and ultimately to customers.

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

The greater the number of channel levels in a marketing channel, the ________.

Producers motivate channel members using all of the following EXCEPT ________.

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

What are the advantages of multichannel distribution systems?

A(n) ________ system involves a single firm setting up two or more marketing channels to reach one or more customer segments.

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Conflict in the channel can be healthy because ________.