Exam 5: Consumer Markets and Buyer Behavior

Commercial sources of information typically legitimize and evaluate products for buyers.

Leona bought two different brands of wine from vineyards in Australia. When asked for her opinion about the wines, she said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that she really enjoyed. These statements were most likely made during the ________ stage of the buyer decision process.

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.

When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

Listing them in the proper order, what are the stages in the buyer decision process? Describe each.

Mark has long supported a particular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.

________ refers to the unique psychological characteristics that distinguish an individual or group.

A person's occupation has no effect on the goods and services that she buys.

Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Carrie exhibits ________.

Maslow's theory is that ________ can be arranged in a hierarchy.

Social class is based on shared value systems and common life experiences and situations.

Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing ________.

The buying decision process starts with ________, in which the buyer spots a problem.

Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision?

According to Freud, a person's buying decisions are primarily affected by ________.

Abel is considering whether or not to get an e-reader. He has read online reviews of three different kinds of readers and has talked with two friends who own e-readers. Abel is at the awareness stage of the new product adoption process.

George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting ________.

________ consumers are the most brand conscious of all the ethnic groups, are extremely brand loyal, and shop frequently.

Alternative evaluation is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.