Question 1

________ consumers are the most affluent U.S. demographic segment and are expected to have an annual buying power approaching $1 trillion by 2017.

Accepted Answer

A)  Hispanic American 
B)  African American 
C)  Asian American 
D)  Baby boomers 
E)  Generation X 
A)  Hispanic American 
B)  African American 
C)  Asian American 
D)  Baby boomers 
E)  Generation X

Question 2

Which of the following is the first stage in the new product adoption process?

Accepted Answer

A)  awareness 
B)  adoption 
C)  evaluation 
D)  interest 
E)  trial 
A)  awareness 
B)  adoption 
C)  evaluation 
D)  interest 
E)  trial

Question 3

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

Accepted Answer

A)  innovator 
B)  surrogate consumer 
C)  late mainstream 
D)  early mainstream 
E)  lagging 
A)  innovator 
B)  surrogate consumer 
C)  late mainstream 
D)  early mainstream 
E)  lagging

Question 4

A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________.

Accepted Answer

A)  brand strength analysis 
B)  interpretive consumer research 
C)  quantitative research 
D)  buzz marketing 
E)  brand extension 
A)  brand strength analysis 
B)  interpretive consumer research 
C)  quantitative research 
D)  buzz marketing 
E)  brand extension

Question 5

Family is one of the ________ factors that influence consumer behavior.

Accepted Answer

A)  regional 
B)  social 
C)  personal 
D)  psychological 
E)  business 
A)  regional 
B)  social 
C)  personal 
D)  psychological 
E)  business

Question 6

Refer to the scenario below to answer the following question(s).
The Attic Trunk opened in 1999 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele consisting mostly of older, first-generation Hispanics. Many other specialty shops lined the main avenue over the next few years. But as Forest Ridge began to attract a more price-conscious, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby by the new segment of customers.
By the mid-2000s, many of these specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and so on, often laughing at the ridiculously high prices.
Owners of The Attic Trunk had noticed the shifts in buying behavior of customers by the mid-2000s. In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted the wealthy, mature clientele. This clientele had been replaced with price-conscious families with children, a mix of Asian and African Americans as well as Caucasians.
Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, fashion accessories, and jewelry. Other owners followed suit in the late 2000s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge.
-Many families with children are now attracted to the shopping district in Forest Ridge. What characteristics about families as consumer groups might the owners of The Attic Trunk want to keep in mind?

Accepted Answer

A)  Though more women hold jobs outside the home today than when The Attic Trunk first opened, husband-wife involvement in the buying process has remained relatively unchanged. 
B)  Children have considerable amounts of disposable income and have a strong influence on family buying decisions. 
C)  Women seldom account for any technology-related purchases. 
D)  Women typically account for most habitual purchases. 
E)  Men make all the major purchasing decisions in most families. 
A)  Though more women hold jobs outside the home today than when The Attic Trunk first opened, husband-wife involvement in the buying process has remained relatively unchanged. 
B)  Children have considerable amounts of disposable income and have a strong influence on family buying decisions. 
C)  Women seldom account for any technology-related purchases. 
D)  Women typically account for most habitual purchases. 
E)  Men make all the major purchasing decisions in most families.

Question 7

Which of the following statements is true of cultural factors that influence consumer behavior?

Accepted Answer

A)  Cultural influences on buying behavior are identical across countries. 
B)  Social classes show distinct product and brand preferences in areas such as clothing and travel. 
C)  Subcultures include nationalities and racial groups, but exclude religions. 
D)  Subcultures are groups within which each individual has a unique and distinct value system. 
E)  Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures. 
A)  Cultural influences on buying behavior are identical across countries. 
B)  Social classes show distinct product and brand preferences in areas such as clothing and travel. 
C)  Subcultures include nationalities and racial groups, but exclude religions. 
D)  Subcultures are groups within which each individual has a unique and distinct value system. 
E)  Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures.

Question 8

________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.

Accepted Answer

A)  Perception analysis 
B)  Subliminal analysis 
C)  Motivation research 
D)  Need recognition 
E)  Market segmentation 
A)  Perception analysis 
B)  Subliminal analysis 
C)  Motivation research 
D)  Need recognition 
E)  Market segmentation

Question 9

What are the differences between innovators, early adopters, and early mainstream adopters?

Accepted Answer

Innovators are more willing to take on r

Question 10

If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.

Accepted Answer

A)  consumer ethnocentrism 
B)  buyer's remorse 
C)  a need recognition 
D)  an information search 
E)  cognitive dissonance 
A)  consumer ethnocentrism 
B)  buyer's remorse 
C)  a need recognition 
D)  an information search 
E)  cognitive dissonance

Question 11

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

Accepted Answer

A)  technological stimuli 
B)  buyer's decision process 
C)  buyer's spending habits 
D)  social stimuli 
E)  promotion stimuli 
A)  technological stimuli 
B)  buyer's decision process 
C)  buyer's spending habits 
D)  social stimuli 
E)  promotion stimuli

Question 12

What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?

Accepted Answer

Marketing might launch an adve

Question 13

Store salespeople and a consumer's friends rarely impact someone's final purchase decision.

Accepted Answer

A) True 
 B)False

Question 14

Personality is a person's pattern of living as expressed in his or her psychographics.

Accepted Answer

A) True 
 B)False

Question 15

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA.

Accepted Answer

A)  Membership groups 
B)  Aspirational groups 
C)  Leading adopters 
D)  Subcultures 
E)  Reference groups 
A)  Membership groups 
B)  Aspirational groups 
C)  Leading adopters 
D)  Subcultures 
E)  Reference groups

Question 16

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

Accepted Answer

A)  product stimuli 
B)  cultural stimuli 
C)  price stimuli 
D)  place stimuli 
E)  promotion stimuli 
A)  product stimuli 
B)  cultural stimuli 
C)  price stimuli 
D)  place stimuli 
E)  promotion stimuli

Question 17

Children exert little influence on family buying decisions.

Accepted Answer

A) True 
 B)False

Question 18

Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ________.

Accepted Answer

A)  subculture 
B)  social class 
C)  social network 
D)  life-cycle stage 
E)  lifestyle 
A)  subculture 
B)  social class 
C)  social network 
D)  life-cycle stage 
E)  lifestyle

Question 19

In the context of product characteristics that influence the rate of adoption, ________ refers to the degree to which the innovation fits the values and experiences of potential consumers.

Accepted Answer

A)  communicability 
B)  relative advantage 
C)  compatibility 
D)  complexity 
E)  divisibility 
A)  communicability 
B)  relative advantage 
C)  compatibility 
D)  complexity 
E)  divisibility

Question 20

Marketers describe the way a consumer processes information to arrive at brand choices as ________.

Accepted Answer

A)  alternative evaluation 
B)  information search 
C)  impulse buying 
D)  consumer capitalism 
E)  cognitive dissonance 
A)  alternative evaluation 
B)  information search 
C)  impulse buying 
D)  consumer capitalism 
E)  cognitive dissonance

________ consumers are the most affluent U.S. demographic segment and are expected to have an annual buying power approaching $1 trillion by 2017.

Which of the following is the first stage in the new product adoption process?

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________.

Family is one of the ________ factors that influence consumer behavior.

Which of the following statements is true of cultural factors that influence consumer behavior?

________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.

What are the differences between innovators, early adopters, and early mainstream adopters?

If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?

Store salespeople and a consumer's friends rarely impact someone's final purchase decision.

Personality is a person's pattern of living as expressed in his or her psychographics.

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA.

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

Children exert little influence on family buying decisions.

Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ________.

In the context of product characteristics that influence the rate of adoption, ________ refers to the degree to which the innovation fits the values and experiences of potential consumers.

Marketers describe the way a consumer processes information to arrive at brand choices as ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 5: Consumer Markets and Buyer Behavior

________ consumers are the most affluent U.S. demographic segment and are expected to have an annual buying power approaching $1 trillion by 2017.

Which of the following is the first stage in the new product adoption process?

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________.

Family is one of the ________ factors that influence consumer behavior.

Which of the following statements is true of cultural factors that influence consumer behavior?

________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.

What are the differences between innovators, early adopters, and early mainstream adopters?

If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

What strategy should a marketer use upon learning that consumers are not buying a product because they do not perceive a need for it?

Store salespeople and a consumer's friends rarely impact someone's final purchase decision.

Personality is a person's pattern of living as expressed in his or her psychographics.

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA.

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

Children exert little influence on family buying decisions.

Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ________.

In the context of product characteristics that influence the rate of adoption, ________ refers to the degree to which the innovation fits the values and experiences of potential consumers.

Marketers describe the way a consumer processes information to arrive at brand choices as ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters