Exam 5: Consumer Markets and Buyer Behavior

Which of the following is characteristic of online social networks?

Facebook, Snapchat and LinkedIn are all examples of ________.

When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________.

Subcultures consist only of religious groups.

People tend to interpret new information in a way that will support what they already believe. This is called ________.

Explain Maslow's hierarchy of needs.

Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a ________.

Many subcultures make up important market segments. Examples of three such important subculture groups include Hispanic Americans, African Americans, and Asian Americans. Describe the general shopping-related characteristics of each of these groups.

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers," also referred to as lagging adopters.

Identify and describe the stages in the adoption process.

Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

________ traditionally has been considered the main purchasing agent for the family in the areas of food, household products, and clothing, although this is changing as more work outside the home.

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.

Many marketers now use ________ research to dig deeply into consumer psyches and develop better marketing strategies.

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics.

Word-of-mouth influence comes to consumers from family, colleagues, and ________.